IAB FORUM 2015 Programmatic Advertising - Prospects and Challenges of Automated Advertising in Bulgaria, Иван Иванчев, Основател и управител EasyAds Advertising Platform
Inspiration and Insight for Digital Leaders
IAB FORUM 2015 Programmatic Advertising - Prospects and Challenges of Automated Advertising in Bulgaria, Иван Иванчев, Основател и управител EasyAds Advertising Platform
Top 10 Interactive Website Design Trends in 2024.pptx
IAB FORUM 2015 Programmatic Advertising - Prospects and Challenges of Automated Advertising in Bulgaria, Иван Иванчев, Основател и управител EasyAds Advertising Platform
2. THE OLD WAY OR THE RIGHT WAY?
TRADITIONAL AD TRADING PROGRAMMATIC AD TRADING
3. WHAT (the hell) IS PROGRAMMATIC
Колко чу л ?
Колко т к к о е?
Колко о пол л ?
(88%)
(33%)
(23%)
* Forrester and the Association of National Advertisers
4. PROGRAMMATIC IS…
USE OF SOFTWARE TO PURCHASE DIGITAL ADVERTISING,
AS OPPOSED TO THE TRADITIONAL PROCESS THAT
INVOLVES HUMAN NEGOTIATIONS AND MANUAL
INSERTION ORDERS. IT’S USING MACрINES TO BUY ADS,
BASICALLY.
5. THEN WHAT IS RTB
Ad inventory is bought and sold on a
per-impression or on a per-click basis,
via programmatic auction.