iStrategy Conference Melbourne 2011: Andrew Kent, Director for Online & Innovation, Green Hat, 'B2B Social Media' - Keynote Panel Session (Day One)

2. “Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done it’s a surprise it’s not better.” iSTRATEGY 2011 - Amsterdam

3. Some research insights The following findings are from: B2B Marketing Outlook Australia 2011 Conducted by Green Hat Supported by: ADMA Australian Marketing Institute B2B Marketing (UK) Available from www.green-hat.com.au Presented by Andrew Kent www.green-hat.com.au

4. Some context – the B2B marketing budget Presented by Andrew Kent www.green-hat.com.au

5. What are B2B marketers actually doing? Presented by Andrew Kent www.green-hat.com.au

6. B2B social media is different to B2C Presented by Andrew Kent www.green-hat.com.au

7. In social media few are doing the talking Presented by Andrew Kent www.green-hat.com.au

8. The little guy is doing the learning The smaller the company the bigger the share of the budget that digital marketing receives. $1 to 50M turnover - 21% of budget to digital $50 to 500m turnover – 15% of budget to digital $500m+ turnover – 13% of budget to digital In social media, 32% of companies with turnover over $500m have no social media activity, compared to 15% for companies with a turnover under $500m. Presented by Andrew Kent www.green-hat.com.au

9. Why is this so? Presented by Andrew Kent www.green-hat.com.au

11. Marketing automationNeed proof that it works “I won’t get fired for not doing it – I might get fired if I stuff it up” It looks like a lot of work Presented by Andrew Kent www.green-hat.com.au

13. NAB payment transfer issuesIt is part our community now and is only going to get bigger It is easier than you think Presented by Andrew Kent www.green-hat.com.au

15. Email: andrewk@green-hat.com.au

16. LinkedIn: http://www.linkedin.com/pub/andrew-kent/0/55b/303

17. Twitter: @greenhatmktg Presented by Andrew Kent www.green-hat.com.au