Without visitors, a website does not have much impact. Use a combination of these 10 traffic generation techniques to attract more visitors to your website.
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A Bird's Eye Summary Of 10 Traffic Generation Methods
1. A Bird's Eye Summary Of 10 Traffic Generation Methods
By Nelson Tan
The one common purpose of every
website is to attract visitors. Without
visitors a website does not have any
effect or influence. In this article we will
be looking at 10 traffic generation
techniques that can be implemented to
attract more visitors to your website.
Nothing is for free and without hard work
and dedication these techniques will not
guarantee success. For the best results it is advisable to use a combination of the 10
techniques as part of your traffic generation strategy.
1. Article Marketing
Consumers use the Internet to get information on the topics that they are interested
in. More information will be available on popular topics (celebrities, news, and more)
than on niche topics. In order for article marketing to work you have to find a niche
market to write about. Not all niche markets will generate traffic and you need to
experiment a bit. The best part of article marketing is the fact that the costs are very
low. There is however an investment in time. Articles need to be original, unique and
well written in order to attract visitors through your text links within the article or
resource box. Readers who find your article informative will point other users to your
article through blogs, forums and bookmarks.
2. Video Marketing
The use of video as a marketing tool has increased dramatically over the last couple
of years. Video can be used in various different ways to market your website or
products. Videos can go viral easily and can attract a lot of customers to your
website. Youtube is still the best site to post videos to but there are a number of high
quality video sites available.
3. Social Sites
Facebook and Twitter are 2 examples of social media sites that have grown rapidly
in a short period of time. The benefit of social media is the instant interaction with
your consumer base. Google also lists Tweets in the search result pages and this
can lead to additional exposure. You can integrate most of the social media sites
with your website to allow visitor interaction. If you are serious about generating
traffic to your website, you need to make use of social media to market your site.
4. Forums
Partaking in relevant forums or discussion groups through comments, questions or
posts is still a very good traffic generation technique. You need to research related
2. forums and join the high ranking trusted ones. With forums the key is your signature
link. Use a signature link that entices the reader and that results in visits to your site.
5. Blogging
It is very easy to start a blog and the costs are very low. Look at creating a blog
linked to your website and post relevant information on the blog daily. Ping your blog
to ensure that it is picked up. You can also link your blog posts to your Twitter profile.
If you post high-quality and informative content, visitors will follow!
6. Social Bookmarking
Bookmarking your site on websites like Digg, StumbleUpon and Reddit will results in
one-way links back to your site. It is also a great way to gain more exposure for your
website. Use the bookmarking sites for your own use by bookmarking sites that you
like. Make sure that these bookmarking sites are integrated with your website to
allow visitors to bookmark your site.
7. Podcasts
Podcasts can be a great traffic generation tool. You can either publish a podcast or
be a guest on an established podcast. Find podcasts or Internet radio shows that
focus on a relevant subject and find out how you can become a guest speaker. Good
podcasts are normally referred to friends and can go viral resulting in traffic to your
website.
8. Banner Advertising
Look at using low-cost banner ads on large ad networks. Banners can attract
attention in some websites and can be a great traffic generator. There is no need to
spend thousands in the beginning and a banner with a simple sales message is just
as effective.
9. Press Releases
Submitting a press release about your site whenever there is something to announce
will generate traffic. Search for free press release templates if you want to write your
own press release. Unlike article writing, do not overdo it; only submit a press
release if you have something to announce.
10. Pay-Per-Click
Pay-Per-Click campaigns can be profitable or cost you a lot of money. What makes
this form of advertising ideal is that you reach your identified target market directly
and should therefore achieve a higher conversion rate. The key to a successful Pay-
Per-Click campaign is great ads with perfectly targeted keywords. You might have to
experiment a bit in the beginning with your ads and it is advisable to set a limit on the
cost.
3. Generating traffic to your website is not as easy as it looks. If you are not familiar
with any of the above techniques, please research them further before implementing
them. Remember that the above techniques will also generate backlinks to your site
and should therefore improve the position of your keywords on the search results
pages and improve organic traffic to your site.