The need for mobile optimization is growing every day. Optimize your landing pages for mobile devices to see higher conversion rates.

1. 11 Must-Haves For Mobile-Optimized Landing Pages
By Yongzhen Tham
Did you know there are 6 billions
smartphones in use worldwide? This
translates to about 90% of the world’s
population. With mobile browsing being
a fundamental function of the
smartphone, more websites are catching
on to having their pages optimized for
mobile viewing. Asian and Singapore
marketers would do well to make their
websites or landing pages mobile-
responsive. If your visitors can’t view
your landing page properly on their
smartphones, your click-through rate and
subsequently lead conversion rate are
going to be much lower than otherwise.
Here’s a checklist to make sure you have the best mobile-optimized landing page.
1. Be visible
Plugins such as Flash and PNG-24 images don’t work great for mobile browsing.
Instead, you can turn to HTML5, jQuery, or JPGs to be visible to mobile viewers.
2. Scale to size
Scale your content appropriately to the type of device consumers are going to use to
access your page. Also, remember to scale your page for both portrait and
landscape views.
3. Be concise
With mobile pages, less is definitely more. The small screens of mobile devices
coupled with lengthy copy will instantly dissolve your reader’s attention, so keep your
text short and sweet.
4. Include a call-to-action (CTA)
The purpose of your landing page comes down to this. Offering something useful in
exchange for your readers taking action on your page via the CTA. On a mobile
phone, the CTA works much better as a button than an opt-in form.
5. Be thumb-friendly
Make your CTA buttons or any other interactive elements on your landing page big
enough to be clickable, add enough space between clickable links (to avoid mis-
clicks), and use touch swipe gestures whenever possible.

2. 6. Slim is in
Have your content in a single column so viewers can scroll in a single direction.
7. Simplify
When it comes to forms, it can be quite a hassle on mobile devices. Keep them to
the bare minimum, or split your form into two pages.
8. Load fast
If your page takes ages to load, you’ll get a high bounce rate. Keep your data below
20kb so your page loads under 5 seconds.
9. Be straightforward
Limit the number of actions a user has to take to get to the reward or offer, and make
sure each action is compelling and easy to fulfill.
10. Be legible
Make sure your content is big enough to be read. If visitors have to squint to read
your text, they will likely leave your page immediately.
11. Test for the best
Test the different elements on your landing page using A/B testing. Elements that
work on a desktop page may not necessarily work on mobile pages.
Before mobilising your landing pages, make sure you have solid fundamentals in
landing page design. Read "6 Features Your Landing Page Should Have".