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Why the Reports of SEO's Death are Greatly Exaggerated

Why the Reports of SEO's Death are Greatly Exaggerated

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Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to improve their organic visibility.

Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to improve their organic visibility.

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Why the Reports of SEO's Death are Greatly Exaggerated

  1. 1. Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOstillAlive Why the reports of SEO’s death are greatly exaggerated.
  2. 2. So, why do we still have an SEO department?
  3. 3. Year-on-year results 53% monthly traffic increase 808% return on investment
  4. 4. Year-on-year results 98% monthly traffic increase 366% return on investment
  5. 5. Things anyone can do to improve SEO
  6. 6. Things anyone can do to improve SEO
  7. 7. On-page content
  8. 8. Header tags
  9. 9. Google Keyword Planner
  10. 10. Guidelines for on-page content
  11. 11. Title tags
  12. 12. Title tags
  13. 13. Guidelines for title tags Unique on all pages
  14. 14. Meta descriptions
  15. 15. Meta descriptions
  16. 16. MozBar
  17. 17. MozBar
  18. 18. Guidelines for meta descriptions Unique on all pages
  19. 19. One more free tool to pull everything together.
  20. 20. Google Webmaster Tools
  21. 21. 5 key takeaways to remember.
  22. 22. THANK YOU @iProspectIRL
  23. 23. Image credits https://flic.kr/p/9zmAPp https://flic.kr/p/aq3ojV https://flic.kr/p/cJJJf7 https://flic.kr/p/kEL1hi https://flic.kr/p/cnDLNw

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