iPayStation is proud to participate in CTIA's Next Big Thing Contest! Please vote for us to present our ideas and platform live onstage at CTIA in Orlando, FL! Here's the link please vote for us and tell all your family and friends to vote too! Every vote counts! http://ctiait.ctia.org/premium_sessions/2011/public/index.cfm/viewEntry/267/

1. Nucleus Platform: Connect the dots between credit, gift, social, mobile, debit,
reward & POS
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The Primary Topic Your BIG Idea Falls Under:
Apps, Content & Money - ex. mCommerce, social networking, content, OS, platforms, multimedia, marketing and advertising, etc.
Short Description of Your BIG Idea:
Nucleus: Modular multipurpose, PCI-certified platform enabling enterprise merchants to provide a personalized, rich experience,
allowing them to embrace their customers! Nucleus features integrated CRM and rewards solutions for credit, debit and gift cards. The
SAAS platform enables merchants to choose feature sets to suit their corporate strategy. This "Pay as you Grow" platform enables
merchants to reduce operational costs and avoid huge upfront investments in payment solutions. Nucleus is pre-integrated into a
majority of processors, mobile & POS devices and shopping carts worldwide, making the deployment and integration extremely
efficient. The platform also provides; Multicurrency, Mobile Payments, IVR Self Service Solutions, Virtual Terminal & Web Services for
third party integration
Outline of Your BIG Idea:
1. A secure core that interacts with debit and credit processors, as well as gift, loyalty & reward program providers. Interconnect into
customer's mobile, social and lifestyle through SMS, MMS, E-mail, NFC, and more. Make ubiquitous through interconnection of existing
POS providers. Utilize existing vendors and infrastructure, aggregate your data, and combine analytics with continued process
improvement to hone your programs. Gather incremental data about customers to better serve their needs and retain their business.
2. This will be presented as, "This is what's next!": With the growth of mobile payments, location based services and new advances in
handset hardware and software we have already entered and are actually coming into the end of the first year of Generation-M!
This is the decade where we turn away from static ICT and instead turn to embrace dynamic information at your fingertips whenever
and wherever you need it!
At this point in time we are on the edge of convergence. Retailers are looking for new ways to nurture and their client base with the
latest electronic tools, utilizing the latest social networking such as checkins and crowdselling.
Move to a vantage point, with our M-Commerce suite for mobile wallet and mobile POS. Mobilize your customer base, and your sales
organization from a single point of administration. No need to change vendors, or invest in expensive hardware solutions. Integrated
web-based simplicity!
An overview presentation can be found at: http://www.slideshare.net/iPayStation/ipaystation-nucleus-platform-services-for-iso-and-
enterprise-retailers
3. Bruce Burke: Director of Business Development, iPayStation bruce@ipaystation.com 727-612-5775 727-612-5775
Target Audience:
Almost anyone with an interest in the current push towards mobile payments, mobile commerce, mobile money, mobile loyalty, rewards
or gift. Retail, network, service providers, mobile metwork operators, industry analysts, consumers, and system architects.
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