1. Audience Engagement The power of content, live events and music

2. How does the user look at an advertisement Like this?

3. How does the user look at an advertisement Or Like this!

4. How does the user look at a medium - 1

5. How does the user look at a medium - 2

6. How does the user look at a medium - 3

7. How does the user look at a medium - 4

8. More available eye-balls

9. User availability continuum User availability to advertising message Netbanking, job/matrimony search Email, social networking, Search, E-com Active reading + typing Active reading + typing Content, music, live events Active reading, more Bandwidth available for Ingesting advertising message

10. Back to Market classes Perception Barrier Breaking the Perception Barrier by threshold communication (loud enough, creative way of Getting consumer attention) Perception: Subjective Selective Vigilant Classical condition – Reinforcing old learning Differentiated condition – Add new learning Short term memory Long term memory Message reinforced

14. Advertising options

16. Sponsored Channel on homepage

17. Sponsored Channel homepage

18. Brand engagement while music is playing

19. News case studies – Timesofindia.com, Economictimes.com

20. Timesofindia.com

21. Economictimes.com

22. Advertising formats

23. Advertising formats

24. Eye-balls More Available Brand Advertising

25. Thank You