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Facts
● 2 Weeks preparation
○ March 20: First conversation
○ March 24: All partners on board
○ April 1: First actual test
...
Kiswe CloudCast Video
Kiswe CloudCast Use Cases
● Live viewing experiences with archived content
● eSports & Virtual Event Livestreams
● Remote ...
CloudCast Contribution
● Remote production platform
○ Seasoned cycling crew on brand new production experience
● Video mix...
Virtual Tour of Flanders Race Video
Figures
● Sporza numbers
○ ~ 700.000 viewers peak = 61.7% market share
○ + 250.000 online
● International
○ Eurovision Sat...
Tomas van den Spiegel (Flanders Classics) en Jorre Belpaire (Kiswe Mobile) over de virtuele Ronde van Vlaanderen @ CMC - I...
Tomas van den Spiegel (Flanders Classics) en Jorre Belpaire (Kiswe Mobile) over de virtuele Ronde van Vlaanderen @ CMC - I...
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Tomas van den Spiegel (Flanders Classics) en Jorre Belpaire (Kiswe Mobile) over de virtuele Ronde van Vlaanderen @ CMC - Innovatie in coronatijden

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Tomas van den Spiegel, CEO Flanders Classics en Jorre Belpaire, Head of Europe Kiswe Mobile over de virtuele Ronde van Vlaanderen – een massaal bekeken wielerwedstrijd met coureurs die vanuit huis op hun eigen fiets meededen aan een digitale wedstrijd.

Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden

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Tomas van den Spiegel (Flanders Classics) en Jorre Belpaire (Kiswe Mobile) over de virtuele Ronde van Vlaanderen @ CMC - Innovatie in coronatijden

  1. 1. Facts ● 2 Weeks preparation ○ March 20: First conversation ○ March 24: All partners on board ○ April 1: First actual test ○ April 5: LIVE ● Great connection between the partners ○ Complementary ○ Appetite for innovation ○ Hunger for the race in these times ● Ambition to produce a high quality Cycling race product ● Initial challenge to bring the riders & teams on board for a first-of-a-kind event ○ But enthusiasm grew by the day
  2. 2. Kiswe CloudCast Video
  3. 3. Kiswe CloudCast Use Cases ● Live viewing experiences with archived content ● eSports & Virtual Event Livestreams ● Remote Music Shows ● Panel & Group Casts ● Accommodate Localized Languages ● Attract New Audiences Using Influencers ● Interactive BroadCasts
  4. 4. CloudCast Contribution ● Remote production platform ○ Seasoned cycling crew on brand new production experience ● Video mixing and time synchronization of all riders, camera’s & commentators ○ 3 BKOOL Camera operators ○ 13 Rider Cameras ○ 2 Remote Commentators, split over different rooms ○ Numerous video clips from parcours, hills, interviews, … & Flanders Classics Graphics ● Live Interviews post race ● Backup scenarios ● Distribution of clean and international TV feeds, High & Low res digital feeds
  5. 5. Virtual Tour of Flanders Race Video
  6. 6. Figures ● Sporza numbers ○ ~ 700.000 viewers peak = 61.7% market share ○ + 250.000 online ● International ○ Eurovision Satellite: Suisse, Denmark, Spain, France, UK, Italy, Netherlands, Norway ○ Kiswe distribution: Eurosport, GCN, IMG InCycle, Flosports, FuboTV, ESPN Latam ○ Flanders Classics & Team websites and Youtube ○ 2.5+ million viewers (not all numbers counted) ● Much YOUNGER viewer mix for traditional sports broadcasters ○ Convergence real sport & e-sports ● Enthousiast reactions from media industry & viewers

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