Consumers now have many options for exploring real estate listings online. To compete in this market and acquire new leads, it’s critical to have an effective lead acquisition and nurturing strategy. In this deck, we’ll review methods for acquiring new real estate leads to help you grow your business.

2. Consumers now have many options for exploring real estate
listings online. To compete in this market and acquire new
leads, it’s critical to have an effective lead acquisition and
nurturing strategy. In this presentation, we’ll review methods
for acquiring new real estate leads to help you grow your
business.
Some of these methods are simple while others will require
more planning and follow-through, but they can all help you
acquire more leads.

3. An optimized website will engage buyers and sellers and convert more of your
visitors to leads. Website optimizations will generally fall into two categories:
aesthetics and content.
Consumers form an opinion about your website in
a fraction of a second. The following key points can
make a dramatic improvement in how well your
site engages consumers:
• Professional, uncluttered look and feel
• Quick loading time
• Friendly user experience with simple navigation
Website Aesthetics

4. Website Content
• Unrestricted Property Search
• Listing Pages and Galleries
• Email Alerts
• Hyper Local Focus & Unique Content
• Value Proposition
Here are some considerations for content on your website that
will help make your site sticky and convert more visitors to leads.

5. Facebook, Twitter, Google, and Bing can all deliver advertisements to consumers
using demographic criteria, time of day settings, and more. Each service will let
you track your ad performance and modify your campaigns accordingly.
Getting Started With PPC
• Google: https://www.google.com/adwords
• Bing: http:advertise.bingads.microsoft.com/en-us/home
• Facebook: https://www.facebook.com/business/products/ads
• Twitter: https://biz.twitter.com/ad-products

6. Social media is an essential component of lead
generation. There are several different platforms,
each with their own benefits and tactics. We’ll
discuss social media strategies in more detail in
future articles.

7. Facebook is the most common network and building a strong presence here can really boost your lead
generation. Start by including facts about the properties & posting pictures. Encourage your follower
to share the information. Try not to flood the newsfeed with your listings. Remember, you’re on a
social network to attract and engage new followers with content .
Twitter is a quick and simple way to get people thinking about moving and buying homes. You can link
to important resources on your website and use hashtags to get in on the active conversations.
Pinterest is all about the best looking pictures. Create your own boards and fill them with pictures of
the homes and yards as well as interesting images of the neighborhood and city. Make sure you have a
good description of each image that is short and to the point.
This is the #2 rated search engine! Maximize your exposure by creating a channel and posting virtual
tours or consider even simple slideshow videos using listing images.

8. A lot of people think that email is no longer an
effective marketing technique but studies
continue to show that this is one of the best
ways to get a response from potential clients.
In addition to automated new listing email
alerts, you can send email newsletters with
tips on finding homes, local community news,
market information or any other content your
leads might find helpful.

9. When someone finds you through a search engine, it’s
safe to assume that this is a lead that definitely has
home buying or selling in mind. When they search for
general terms like new homes in a specific area, you'll
obviously want your website to appear as high as
possible in the results. Establishing an SEO strategy that
brings you more search engine traffic takes time and
effort and is definitely a marathon rather than a sprint.
You can either consult professionals to build a strategy
for your site or take a look at the wealth of content
available online to get familiar with best practices.

10. Postcards are simple and eye-catching and
you can send them to people in specific
locations. You can include information
about listings or just focus on getting
them to your website where you can
invite them to contact you or sign up for
new listing Email Alerts.

11. Happy clients are the best place to look
for new leads. If your past clients had a
good experience with you, they’ve
probably already shared the story with
friends and family. In your next email
blast, consider asking them about anyone
they know who is interested in buying a
home.

12. Don’t assume that a lead who isn’t quite
ready to buy or sell is a dead end. The vast
majority of your new leads will probably
fit in this category.
Once you have a new lead, you can send
personalized mailers, set them up with
new listing email alerts and send
newsletters to keep them engaged and
remind them of your services until they’re
ready for a transaction.

13. For more information and tips on
how to generate more real estate
leads, visit us at
www.iHomefinder.com!