Rugby World Cup How
@RugbyWorldCup Followers describe themselves iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

Agenda Ø The Power of
Social Media Ø Who is iGo2? Ø Examining @RugbyWorldCup Ø Partners Ø Customers Ø Founders of iGo2 Group

Follower Statistics
@RugbyWorldCup

Follower Authority
@RugbyWorldCup

Most Authoritative Followers
@RugbyWorldCup

Rugby World Cup Social Foot
Print @RugbyWorldCup

Twitter Popularity RWC2011 OR RWC11
OR RugbyWorldCup

Word Cloud RWC2011 OR RWC11
OR RugbyWorldCup

Most Influential Tweeters Worksheet

Country Distribution

Digital Media Activity

Youtube Channel

Most Viewed Youtube

Youtube Comments Buzz Graph

The Power of Social Media
Ø Social Media is disruptive Ø Social Media is dynamic Ø Social Media changes everything for a business – Sales, Marketing, Service – Human Resources – Product Management – Channels – Processes – Organisational Models

Who is iGo2 Group? iGo2
is a Social Business product and services company. iGo2 helps organisaDons like yours leverage the power of Social Media and Networks through relevant, focused and business oriented soluDons. We assist to connect you with your markets and customers; convert your social data to business intelligence and manage your Social Media presence for maximum impact. Whether your business is already acDve in Social Media – but needs to do it beMer – or whether you are just starDng out, iGo2 can provide everything from consultancy to a complete tailored soluDon. Ø A holistic approach to Corporate Social Business Ø All members are Certified Strategists in Social Media Ø Utilise proven methodologies for : – Social Media Assessments – Social Media Strategy Development – Social Media Programs and ROI – Social Business Intelligence and monitoring – Creating Social Communities

iGo2 Focus Areas Strategy :
formulaDng policy and strategy through researching your brand, customers, partners and compeDtors TacDcs: building your social presence and integraDng to your business processes; training and empowering employees and partners. Intelligence: monitoring, collecDng, and analyzing social data to make informed and agile business and policy decisions. CommuniDes: building ‘owned’ social plaUorms for listening, support, building, collaboraDng, content

8 Point Framework for Social
Business Assess Monitor Strategise Social Engage Business Create Framework Share Protect Par/cipate

Social Strategy : Creating Customer
Value From Social Brand To Social Business Ø A social brand focuses on external Ø A social business focuses on internal communications communications. Ø A social brand is all about Ø A social business is all about engagement with the social engagement with employees. customer. Ø A social business should be owned by Ø A social brand is owned by the entire organization marketing Ø A social business is measured by Ø A social brand is measured by organizational change. clicks, impressions, reach, Likes, comments, RTs, etc. Ø Most investments in social business initiatives revolve around internal Ø With a social brand, budgets are communities, social technologies, and usually allocated toward agencies, training. community management, Facebook applications, blog development, etc. Thanks to Michael Brito

Social Business Intelligence Services
• All social data streams • Drilldown analysis • Sentiment analysis • Comparative Analysis • Drilldown to influencers • Drilldown to sources • Slice and dice • Periodic reporting – weekly, bi weekly, monthly, real time iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions

Potential Value of Social Intelligence
Ø Crisis Management Ø Reputation Management Ø Project Monitoring Ø Improve customer service Ø Competitor intelligence Ø Partner intelligence Ø Improve product and service development Ø Improve target marketing Ø Grow revenue Ø Deflect costs Ø Improve Customer Loyalty Ø Policy or initiative review

The Social Ecosystem Wikis
Par/cipa/ng Listening, establishing reputaDon (I’m one of you) Managed Listening, supporDng, building reputaDon, markeDng External CommuniDes Owned Closed Network Listening, supporDng, building relaDonships, collaboraDng Example: customer communiDes Internal Example: channels, members CommuniDes Example: Intranets, communiDes of pracDce

Many Social Tools Available Today
Author(s) write arDcles Variety of people edit the content of Users comment to author a single piece of content Engagement focus: On the author Engagement focus: On the content Individually, these tools do not equal community Variety of people publish comments Individuals publish files, picture, or on specific topics or quesDons video for users to comment on Engagement focus: On the topic Engagement focus: On the media

Communities Enable Relationships Owned Communi/es
Regular interac/on among members who are united by a common interest allows for rela/onships to be formed Member to Member Collabora/on

Different Objectives Social Networks
Online CommuniDes RelaDonships Business ObjecDve Primary Purpose Primary Enabler Common AcDvity RelaDonships

Community Use Cases (80% of
clients) Internal Communi/es External Communi/es Corporate Customer-­‐Driven Communica/on Support Employee Networking & Interac/ve Marke/ng Collabora/on Innova/on Associa/on Marke/ng

The Leader in Social Community
Software Why social communi/es? Enhance customer support Empower employee collabora/on Engage customers Gain valuable insight How? World-­‐class social suite Online customer communi/es Enterprise employee communi/es Social analy/cs Why Telligent? Serving the industry since 2004 Offices in Dallas, London, Paris and SeaSle More than 3,000 customers

Tactics – Presence Development

Some of Our Customers

Our Partners

The Founders of iGo2 Group
Ø All Cer4fied Strategists in Social Media Ø All have more than 20 years business experience in IT and industry iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions