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Rugby World Cup 2011 twitter analysis

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Rugby World Cup 2011 twitter analysis

  1. Rugby World Cup How   @RugbyWorldCup   Followers  describe   themselves   iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  2. Agenda Ø  The Power of Social Media Ø  Who is iGo2? Ø  Examining @RugbyWorldCup Ø  Partners Ø  Customers Ø  Founders of iGo2 Group
  3. Follower Statistics @RugbyWorldCup
  4. Follower Authority @RugbyWorldCup
  5. Most Authoritative Followers @RugbyWorldCup
  6. Rugby World Cup Social Foot Print @RugbyWorldCup
  7. Twitter Popularity RWC2011  OR  RWC11  OR  RugbyWorldCup  
  8. Word Cloud RWC2011  OR  RWC11  OR  RugbyWorldCup  
  9. Most Influential Tweeters Worksheet
  10. Country Distribution
  11. Digital Media Activity
  12. Youtube Channel
  13. Most Viewed Youtube
  14. Youtube Comments Buzz Graph
  15. The Power of Social Media Ø  Social Media is disruptive Ø  Social Media is dynamic Ø  Social Media changes everything for a business –  Sales, Marketing, Service –  Human Resources –  Product Management –  Channels –  Processes –  Organisational Models
  16. Who is iGo2 Group? iGo2  is  a  Social  Business  product  and  services  company.  iGo2  helps  organisaDons  like  yours  leverage   the  power  of  Social  Media  and  Networks  through  relevant,  focused  and  business  oriented  soluDons.   We  assist  to  connect  you  with  your  markets  and  customers;    convert  your  social  data  to  business   intelligence    and  manage  your  Social  Media  presence  for  maximum  impact.   Whether  your  business  is  already  acDve  in  Social  Media  –  but  needs  to  do  it  beMer  –  or  whether  you   are  just  starDng  out,  iGo2  can  provide  everything  from  consultancy  to  a  complete  tailored  soluDon.   Ø  A holistic approach to Corporate Social Business Ø  All members are Certified Strategists in Social Media Ø  Utilise proven methodologies for : –  Social Media Assessments –  Social Media Strategy Development –  Social Media Programs and ROI –  Social Business Intelligence and monitoring –  Creating Social Communities
  17. iGo2 Focus Areas Strategy  :  formulaDng  policy  and  strategy  through   researching  your  brand,  customers,  partners  and  compeDtors   TacDcs:  building  your  social  presence  and  integraDng  to   your  business  processes;  training    and  empowering  employees   and  partners.   Intelligence:  monitoring,  collecDng,  and  analyzing   social  data  to  make  informed  and  agile    business  and  policy   decisions.   CommuniDes:  building  ‘owned’  social  plaUorms   for  listening,  support,  building,  collaboraDng,  content  
  18. 8 Point Framework for Social Business Assess   Monitor   Strategise   Social   Engage   Business   Create   Framework   Share   Protect   Par/cipate  
  19. Social Strategy : Creating Customer Value From Social Brand To Social Business Ø  A social brand focuses on external Ø  A social business focuses on internal communications communications. Ø  A social brand is all about Ø  A social business is all about engagement with the social engagement with employees. customer. Ø  A social business should be owned by Ø  A social brand is owned by the entire organization marketing Ø  A social business is measured by Ø  A social brand is measured by organizational change. clicks, impressions, reach, Likes, comments, RTs, etc. Ø  Most investments in social business initiatives revolve around internal Ø  With a social brand, budgets are communities, social technologies, and usually allocated toward agencies, training. community management, Facebook applications, blog development, etc. Thanks  to  Michael  Brito  
  20. Social  Business  Intelligence   Services   •  All social data streams •  Drilldown analysis •  Sentiment analysis •  Comparative Analysis •  Drilldown to influencers •  Drilldown to sources •  Slice and dice •  Periodic reporting – weekly, bi weekly, monthly, real time iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
  21. Potential Value of Social Intelligence Ø  Crisis Management Ø  Reputation Management Ø  Project Monitoring Ø  Improve customer service Ø  Competitor intelligence Ø  Partner intelligence Ø  Improve product and service development Ø  Improve target marketing Ø  Grow revenue Ø  Deflect costs Ø  Improve Customer Loyalty Ø  Policy or initiative review
  22. The Social Ecosystem Wikis   Par/cipa/ng   Listening,  establishing  reputaDon   (I’m  one  of  you)   Managed   Listening,  supporDng,  building   reputaDon,  markeDng   External   CommuniDes   Owned   Closed  Network   Listening,  supporDng,   building  relaDonships,   collaboraDng   Example:  customer  communiDes   Internal   Example:  channels,  members   CommuniDes   Example:  Intranets,  communiDes  of  pracDce  
  23. Many Social Tools Available Today Author(s)  write  arDcles   Variety  of  people  edit  the  content  of   Users  comment  to  author   a  single  piece  of  content   Engagement  focus:  On  the  author   Engagement  focus:  On  the  content   Individually,   these  tools  do   not  equal   community   Variety  of  people  publish  comments   Individuals  publish  files,  picture,  or   on  specific  topics  or  quesDons   video  for  users  to  comment  on   Engagement  focus:  On  the  topic   Engagement  focus:  On  the  media  
  24. Communities Enable Relationships Owned  Communi/es   Regular  interac/on   among  members  who   are  united  by  a   common  interest   allows  for   rela/onships  to  be   formed   Member  to  Member     Collabora/on    
  25. Different Objectives Social  Networks   Online  CommuniDes   RelaDonships   Business  ObjecDve   Primary  Purpose   Primary  Enabler   Common  AcDvity   RelaDonships  
  26. Community Use Cases (80% of clients) Internal  Communi/es   External  Communi/es   Corporate   Customer-­‐Driven   Communica/on   Support   Employee  Networking  &   Interac/ve  Marke/ng   Collabora/on   Innova/on   Associa/on  Marke/ng  
  27. The Leader in Social Community Software Why  social  communi/es?     Enhance  customer  support     Empower  employee  collabora/on     Engage  customers     Gain  valuable  insight         How?  World-­‐class  social  suite     Online  customer  communi/es   Enterprise  employee  communi/es   Social  analy/cs           Why  Telligent?     Serving  the  industry  since  2004       Offices  in  Dallas,  London,  Paris     and  SeaSle     More  than  3,000  customers              
  28. Tactics – Presence Development
  29. Some of Our Customers
  30. Our Partners
  31. The  Founders  of  iGo2  Group   Ø  All  Cer4fied  Strategists  in  Social  Media   Ø  All  have  more  than  20  years  business   experience  in  IT  and  industry   iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions