This document discusses key performance indicators for companies in the iGaming industry. It analyzes metrics like sales, earnings, active users, revenue, and market share for companies including Amazon, ASOS, PartyGaming, and Playtech. The conclusion is that successful companies in this industry must focus on delivering continued growth while also delivering returns from reinvesting profits into further expansion.

1. Key Performance Indicators iGAMING SUPER SHOW – PRAGUE May 2010 Ivor Jones [email_address] +44 (0) 20 7620 1326 Analyst: Numis Securities Ltd 10 Paternoster Square London EC4M 7LT

2. Rating vs. growth Market and FX data as at 21 April 2010 Forecast data sourced from Capital IQ consensus estimates Multiples calendarised to December year end

3. Paying for growth Forecast period 2010 2011 2012 Illustrative profit profile Growth period Investment period Multiple compression Valuation

5. Amazon: Domestic vs. International EBIT and margin Source: Datastream, Annual Reports Amazon Share Price Still immature after all these years

7. EBITDA

8. PartyGaming - Yield Per Unique Active (US$)

9. PartyGaming - active player days

10. PartyGaming - Net Daily Revenue

11. PartyGaming - Rolling 12m Revenue

12. Pressure From Currency

13. Share price

14. Playtech - Share of Geographical Diversity

16. Development Of Gross Gaming Revenues