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Online<br />Community<br />Building<br />

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About Me<br />Patrick O’Keefe<br />Owner, iFroggy Network<br />www.ifroggy.com<br />Author, “Managing Online Forums”<br />www.managingonlineforums.com<br />Blogs: ManagingCommunities.com, BadBoyBlog.com andpatrickokeefe.com<br />Email: patrick@ifroggy.com<br />Twitter: @iFroggy<br />Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy<br />

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The Importance of Your Home Base<br />

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Building Community on<br />

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“Mecha Timmy relays a humorless feed of new products as they're released on ThinkGeek.com”<br />

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Building Community on<br />And, Soon Enough…<br />

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EdgeRank<br />

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Moving Beyond Twitter and Facebook<br />

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Participating in Forums and Structured Communities as a Business<br />

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“Too bad you have to be so uptight about the posts. <br />My link was more valuable than 95 percent of random thoughts/opinions that make up the bulk of the forum.” <br />

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“She's right that your readers might be interested in the subject, and what she did is in no way an advertisement.”<br />Editor<br />

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YOU ARE NOT SHARING “RELEVANT CONTENT”<br />YOU ARE SPAMMING<br />STOP IT<br />MY COMMUNITY IS NOT YOUR TWITTER STREAM<br />

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Patrick’s Pyramid of Permission™ (PPP) <br />

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The Influencer Trap<br />

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When Engagement Goes Bad<br />Credit: anemoneprojectors (no internet at the moment) (http://www.flickr.com/photos/58414938@N00/5461891125) (CC BY-SA 2.0, http://creativecommons.org/licenses/by-sa/2.0/deed.en)<br />

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COMICSANS<br />

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“To engage or not to engage…”<br />

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The “Secrets” <br />of Community<br />

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Community:<br /> Yes: No:<br /><br /><br />Community Isn’t a Choice<br />

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Questions?<br />Presented by Patrick O’KeefeBlog: ManagingCommunities.com <br />Email: patrick@ifroggy.com<br />Twitter: @iFroggy<br />Google+: patrickokeefe.com/+SlideShare: slideshare.net/iFroggy<br />