Did you know that a business-to-business company that blogs, generates 67% more leads per month than those who don’t? Impressive, right? It’s enough to make you want to start blogging for your business straight away. The only problem is, where are you going to find the time? We get it. Writing takes time. Writing relevant, persuasive and engaging content that generates leads can take even more time. One day, you’ll have ideas leap off the page and write a month of buzzworthy content, and other times the urge to write is reduced to a dull flickering light. Even professional copywriters get stuck too. Blogging is necessary for creating fresh SEO content Google loves, connecting and sharing timely and relevant information with your customers (or audience) and driving traffic to your website. https://ifactory.com.au/news/how-write-powerful-blog-post-60-minutes-or-less

1. H O W T O W R I T E
A P O W E R F U L
B L O G P O S T I N
6 0 M I N U T E S
( O R L E S S )

2. !
DID
YOU
KNOW Did you know that a business-to-business
company that blogs, generates 67% more
leads per month than those who don’t?

3. S T R A T E G Y
Website with a blog tend to have 434% more
indexed pages
47% of customers viewed 3-5 pieces of content
before engaging with a sales rep
94% of people who share blog posts, do so
because they believe it might be helpful to others
Blogs have rated as the 5th most trusted source
for accurate online information
51% of business owners report that blog content
is “very important” or “absolutely critical” to
creating a cohesive buyer journey
4 3 4 %
4 7 %
9 4 %
5 T H
5 1 %
SEO
CONTENT
GOOGLE
LOVES

4. BUILD
AN IDEAS
BANK
T H E
F I R S T
W A Y
S T E P O N E Idea generation could be by thinking of all your products or
services and consider each one individually by asking:
What hurdles are preventing your prospects from saying yes?
By addressing concerns people might have about your
business, you are giving yourself the best chance at improving
your lead generation efforts.

5. T H E
S E C O N D
W A Y
Is to generate ideas by auditing your popular blog content.
Looking at content that’s already hit the mark for your audience
is one of the best ways to pinpoint what kind of content will
delight your audience.

6. T H E
T H I R D
W A Y
To develop new blog ideas is to conduct competitive intelligence
by tapping into what’s working for your competitors. Then make
it yours, make it better and readers will flock to you.

7. S T E P T W O
ADD QUALITY
TO YOUR
BLOG WITH
RESEARCH &
SUPPORTING
DATA
It can be tempting to put all the information in
your blog post. Unfortunately, you end up with a
blog post with unnecessary material which doesn’t
answer the original question.
S O , H O W C A N Y O U M A K E
I T S U C C I N C T A N D
I M P A C T F U L ?
To create a valuable, data-driven post look to
scientific studies, presentations, images and
infographics, video and statistics and facts to
inform your content.
Then, let it marinate overnight so that the ideas
become more refined.

8. FLESH
OUT
YOUR
BLOG
OUTLINE
S T E P T H R E E
5 M I N
3 0 M I N
5 M I N
5 M I N
Are you ready to execute your blog? Great.
To write a 45-minute blog post, stick to the following time schedule
H O O K
O P E N I N G
B O D Y
C O N C L U S I O N
4 5
M I N U T E
B L O G
P O S T

9. Be clear and focused, first and foremost
Don’t get too cute or rely on puns unless the
joke is the centre of your story
If the published deadline isn’t for a few days,
write multiple headlines and finetune
Always write with an active voice
Keep your characters between 40 and 77
characters for better Google performance
Don’t be afraid to appeal to the sense with an
emotional headline
Pique the reader's curiosity without
being “click-bait”
Make sure your content supports the headline
Ensure the most important part of your story
is conveyed in your headline, but don’t give
away the reason they should click through
O N E
T W O
T H R E E
F O U R
F I V E
S I X
S E V E N
E I G H T
N I N E
W R I T I N G
A H O O K

10. Keep your first paragraph, short and easy to digest.
No more than 100 words. According to BackLinko, this will
boost the readability by 58%
Create an emotionally grippy narrative by aggravating the
problem and paint a picture of the promise you wish to
resolve throughout the blog
Boost your credibility and authenticity by using personal
anecdotes and mini stories which relate to the topic
O N E
T W O
T H R E E
W R I T E A N O P E N I N G
P E O P L E W A N T T O
K E E P R E A D I N G
R E A D A B I L I T Y
5 8 %

11. Lead with why
Show the promise by painting a pretty picture
Reference your supporting data
Offer an example to put your point into context
Offer a solution, action-step or takeaway
O N E
T W O
T H R E E
F O U R
F I V E
C R A F T
D Y N A M I C
B O D Y C O P Y

12. There’s no hard and fast rule for creating a strong close, however, Patel
recommends ending on a positive outlook, that emphasises the main
point and calls on the audience to act with urgency. Including a
conversation activator (i.e. posing a question) can also encourage the
reader to engage with your brand.
And there you have it. Once you’ve finished. Let it rest for the afternoon
or overnight, so you can come back to it with fresh eyes for editing and
touch-ups. If you’re new to blogging, get a colleague to proof-read your
points for quality control.
There will be moments when blog writing gnaws at your busy mind.
Even if you’re a self-professed horrible writer, committing to this process
will simplify your life and give you the results you want.
C O N C L U S I O N
CLOSE
STRONG

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