Electric Bicycles are fast becoming the next big thing in personal transport, as new battery technologies increase the rider’s range and top speed. AVE Bikes are taking this concept to the next level, with smart designs and a range of e-bikes aimed at beginners, experienced pros and everyone in between. Not only do AVE Bikes want to see more people going from A to B with their eco-friendly bikes, but they want the spirit of adventure to encourage riders to explore more of the world around them. https://ifactory.com.au/news/case-study-ave-bikes

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Case Study: AVE Bikes
About the Client
Electric Bicycles are fast becoming the next big thing in personal transport, as
new battery technologies increase the rider’s range and top speed. AVE Bikes
are taking this concept to the next level, with smart designs and a range of
e-bikes aimed at beginners, experienced pros and everyone in between. Not only
do AVE Bikes want to see more people going from A to B with their eco-friendly
bikes, but they want the spirit of adventure to encourage riders to explore more of
the world around them.
Client Objective
Making the world’s best e-bikes is one thing, but selling them online to a global
audience is quite another. AVE Bikes needed a site that could not only
demonstrate the large range on offer but also cater to the company’s two current
audiences: Australia and Germany.
To make the website really stand out and offer customers more choice and
flexibility, the company also required a bike configurator to let site visitors
customise their ebike to suit their taste and needs. This would need to be backed
up by a comprehensive ecommerce system that handled customer orders and
integrated with their accounting systems. The company also required their
HubSpot digital inbound marketing and sales platform to seamlessly integrate
into the new site.
iFactory Solution
This was no ordinary site build. To take on this mammoth project we planned the
site design out extensively, making sure that we solved as many technical and
design problems as possible before development started proper. This saved a
huge amount of time in the long run.
We chose the Magento 2 platform to build the site in, as it offered extensive
customisation options alongside the site speed needed to keep site visitors
engaged. We also developed a system where changes to bike frame colours
were applied to the photo immediately, providing instant feedback to the user.
Finally, multiple language options were added so that site administrators could
manage the English and German language pages from one content management
system with an IP lookup to detect which language and domain to serve.
Features
• Magento 2 As Content
Management System (CMS)
• Digital Marketing
• Digital Strategy
• Web Hosting
• Workshops
• Social Media Strategy
• Ecommerce Functionality
Project: www.avebikes.com
Completed: November 2017
To design a digital solution that is right for you,
call iFactory on +61 7 3844 0577
or email info@ifactory.com.au.
• Payment Gateway
• Custom ebike configurator
• Integration into Third-Party Applications
• Language Switcher and IP
Country Detection
• Holding Page
• Search Engine Optimisation