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Coke Cola
Crabs &Penguin advergame app
Do you remember?
It’s time to share with
Penguins




http://www.youtube.com/watch?v=dZhvwGxXLuY&feature=relmfu
Crabs &Penguin
      AdverGame app
Crabs &Penguin
簡介
可口可樂內容工廠(Coca-
Cola Content Factory)與
安博實驗室(Ember Lab)
共同製作的60秒遊戲開
場動畫,描述一隻英雄蟹
跨越海洋,歷經艱險把企
鵝的足球送回去.
特色
 從北極熊到南極企鵝
 3D 動畫情節 x 冒險遊戲
 巧妙的置入熟悉的品牌元素
    瓶蓋
    曲線瓶
    雪地
    麥當勞(廣告置入)
                    原來是
                   可口可樂
                   做的?!
可口可樂為什麼不用北極熊了?
 溝通對象:13歲以上
 溝通形式:Mobile 遊戲

 策略:不像可口可樂的可口可樂遊戲
  Advergame App
  創造「螃蟹英雄」
  不讓既有的品牌元素影響遊戲品質,但又不能偏
   離可口可樂。
遊戲介面
       共六關
        熱帶島嶼
        寒冷南極

       三個故事情節影片
遊戲操作畫面
          操作
            跳高
            深入水底
            轉動水平儀


          廣告置入
探險是一個好的開始

            一個新的可口可樂故事




            簡單上手   精緻


新的TVC怎麼溝通?


讓消費者深深地 「樂在其中」
參考資料
 官網:http://www.crabsandpenguins.com/
 安博實驗室(Ember Lab)訪談:
  http://toucharcade.com/2012/07/23/ta-qa-why-
  crabs-and-penguins-advergame-doesnt-really-
  feel-like-an-advergame/
 Full animation 連結:
  http://www.youtube.com/watch?v=JZY6MFGVsF
  E&feature=relmfu
 遊戲說明連結:
  http://www.youtube.com/watch?v=dZhvwGxXLu
  Y&feature=relmfu
The end

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