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Cocacola
1.
Coke Cola Crabs &Penguin
advergame app
2.
Do you remember?
3.
It’s time to
share with Penguins http://www.youtube.com/watch?v=dZhvwGxXLuY&feature=relmfu
4.
Crabs &Penguin
AdverGame app
5.
Crabs &Penguin 簡介 可口可樂內容工廠(Coca- Cola Content
Factory)與 安博實驗室(Ember Lab) 共同製作的60秒遊戲開 場動畫,描述一隻英雄蟹 跨越海洋,歷經艱險把企 鵝的足球送回去.
6.
特色 從北極熊到南極企鵝 3D
動畫情節 x 冒險遊戲 巧妙的置入熟悉的品牌元素 瓶蓋 曲線瓶 雪地 麥當勞(廣告置入) 原來是 可口可樂 做的?!
7.
可口可樂為什麼不用北極熊了? 溝通對象:13歲以上 溝通形式:Mobile
遊戲 策略:不像可口可樂的可口可樂遊戲 Advergame App 創造「螃蟹英雄」 不讓既有的品牌元素影響遊戲品質,但又不能偏 離可口可樂。
8.
遊戲介面
共六關 熱帶島嶼 寒冷南極 三個故事情節影片
9.
遊戲操作畫面
操作 跳高 深入水底 轉動水平儀 廣告置入
10.
探險是一個好的開始
一個新的可口可樂故事 簡單上手 精緻 新的TVC怎麼溝通? 讓消費者深深地 「樂在其中」
11.
參考資料 官網:http://www.crabsandpenguins.com/ 安博實驗室(Ember
Lab)訪談: http://toucharcade.com/2012/07/23/ta-qa-why- crabs-and-penguins-advergame-doesnt-really- feel-like-an-advergame/ Full animation 連結: http://www.youtube.com/watch?v=JZY6MFGVsF E&feature=relmfu 遊戲說明連結: http://www.youtube.com/watch?v=dZhvwGxXLu Y&feature=relmfu
12.
The end
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