Hyzonia Presentation at University of Wollongong Dubai

Adver-gaming
Horizons

Hosted by:

Presented by:

Reza Ayati July 5th 2009
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Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com

Advertising via Games

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Game Usage

§ Entertainment
§ Training
§ Education
§ Advertising
§ Health
§ Science and Research
§ Production
§ Work

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Advertising via Games

§ Game medium can be used for
delivering a commercial message to
the audience.

Game-based advertising methods are:

§ Around game advertising
§ In-game advertising
§ In-game product placement
§ Adver-gaming

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Samples

§ Around Game Advertising
§ Ads are not related to the game-play

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Samples

§ In-game Advertising
§ Ads may not be related to the game-play.

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Samples

§ In-game Product Placement
§ Ads may be related to the game-play.

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Samples

§ Adver-gaming
§ Ads ARE related to the game-play.

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Advertising using Game Elements
Advertising Elements Game Elements

§ Target § Game-play
§ Message § Story
§ Media § Environment
§ Content § Objects
§ Audience § Rules
§ Experience § Player
§ Feedback § User Interface (UI)
§ Platform

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Advertising using Game Elements
Advertising and Game Elements relations

§ Target Story
§ Message Story, Game-play, Rules
§ Media Game, Platform
§ Content Story, Objects, Environment
§ Audience Player
§ Experience Game-play, Rules
§ Feedback Game-play, User Interface

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Why

§ Why advertising via Games?
§ Mainly Audience
§ The number of the Game Audience is increasing
and the type variety is expanding.

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Games Audience

§ Hardcore Gamers
§ Mostly Teenagers, boys.

§ Casual Gamers
§ Mainly more than 18 and have the purchase power

18-49
49% <18
25%
>49
26%

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Adver-gaming

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What is Adver-gaming?

Advertising Gaming

Adver - Gaming

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What is Adver-gaming?

§ Using Game medium attributes for
delivering a commercial message to
the audience.

§ An Adver-game is a game where
advertisement is the main subject of
the game-play.

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Why

Why using Adver-games?
§ Adver-gaming is the only method for
engaging audience in the games.

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How
What to do for advertising using adver-games?

§ Publishing contents to adver-games.
§ Having your own adver-games.

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How
What to do for publishing contents to adver-games?

§ Select an adver-game.
§ Choose the one that suits your brand image and message

§ Inject your contents to it.
§ Monitor the results.
§ Change the contents time by time.

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How
What to do for having an adver-game?

§ Create it.
§ Choose a game-play that fits your brand image and message.
§ Build game environment.

§ Inject your contents to it.
§ Publish it.
§ Put is somewhere to reach your audience, so they can find it and play it.

§ Monitor the results.
§ Change the contents time by time.

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Problems

§ There are not much adver-game producers.
§ It is not easy to translate messages into game-plays.
§ It is hard to find perfect publishers for your adver-games.
§ The process is time consuming.
§ A high budget is needed.
§ It can not be done with low budjets, so it is mainly for big brands.

§ It is hard to find perfect adver-games that engage audience.
§ It is needed to create specific content formats.
§ Most adver-games do not have ad management system.
§ Most adver-games do not have monitoring system.
§ It is expensive to change the contents time by time.
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Adver-gaming Networks

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What is ?

a web platform for creating adver-games
in various adver-gaming networks.

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What is ?
Online Advertising

Online Community Online Gaming

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What you can do in ?

§ Create and publish your own Adver-games.

§ Run Campaigns in various Adver-games.

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By using Hyzonia web platform you can:

§ Create and customize your own Adver-game.
§ Choose one of the game-play that suits your brand image or
§ Specify your needs and leave it to Hyzonia

§ Publish it to the networks.
§ Publish it in any specific website or
§ Specify your needs and leave it to Hyzonia.

§ Inject contents via Campaigns.
§ Specify your target audience, budget and timing.
§ Optimize your campaigns.
§ Change contents time by time

§ Monitor consumer engagements.
§ Receive Market Analysis reports.
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Creating Publishing
Adver-games Adver-games

Runing
Monitoring
Campaigns
Reports
in your own AG

Creating
campaigns

Runing
Campaigns
in other AGs

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How works?
Providing Content,
Gaining audience

Advertisers
C ou ntry

Advertisers
Co un try

Website
Website

Website Website
Website

Internet Users

Discovering,
Communication,
Entertainment,
Reward

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Benefits

§ Cost-effective
§ Easy to use
§ Adver-games are being reached by target audience.
§ Game-plays are Engaging.
§ Dynamic ad contents
§ Audience Targeting System
§ Using the power of Viral Marketing
§ Providing Market Analysis reports
§ Consumer Behavior, Consumer Insight

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Benefits

§ Market Analysis information
§ Consumer Insight
§ Reports by segments, products, specifications
§ Colors, shapes, models

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Benefits

§ Audience reaction and behavior
§ Useful for new product launch

§ Sensitivity analysis

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Adver-game samples

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in the News

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in the News

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in the News

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in the News

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Final Word

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Future of Adver-gaming

In current financial recession when the
advertisement budgets are squeezed,
brands need cost-effective solution that
engages their target audience and inform
them about consumer insights and
behavior.

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Create brand experience,
track consumer behavior
using your own
Adver-gaming Network.

www.hyzonia.com
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Read our weblog at:
blog
blog.hyzonia.com

Visit us at:

facebook.com/pages/hyzonia/186084430135

Follow us at:

twitter.com/hyzonia

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Special thanks to:
Creators Team:

Maryam Alimardani
Managing Director
Dr Ian Michael
Reza Ayati
Business Development Director

Homam Hosseini
Carissa Crowley Product Development Director

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Reza Ayati
Business Development Director

Phone: +971-04-8865525 Mobile: +971-50-6946625
Fax: +971-04-8865535 E-mail: reza@hyzonia.com

CONFIDENTIALITY INFORMATION AND DISCLAIMER

©2006-2009 RENA FZCo. All rights reserved.
This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or
reproduce the contents without RENA FZCo’s permission.
This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only. 41

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Hyzonia Presentation at University of Wollongong Dubai

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