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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
This presentation brings the basics back as it tries to differentiate Digital Marketing and Social Media Marketing in the context of business development and sales generation. It features simplistic definitions that help SMEs fully understand how their company can benefit from these emerging marketing platforms.
[Please click the links in the last page of the presentation to get in touch with the creator.]
DIGITAL MARKET| NG
SOCIAL MEDIA MARKETING
BRINGING THE BASICS BACK
IN A NUTSHELL. ..
The difference between
Digital Marketing &
Social Media Marketing
. lj§ l l I l.
can be likened to the difference between
Marketing Strategy & Marketing Tactics
.. .covers the full extent of business
development initiatives that
are executed on electronic media.
IN CONTEMPORARY TIMES. ..
is the channel or technology
that is most closely associated
with Digital Marketing.
Which is why it got the nickname of:
(Technically, however, it also includes the usage of
mobile phones, electronic billboards, and digital TV. )
DIGITAL MARKETING is often used. ..
-3° For purposes of:
/is? ) Brand Imaging
if: Company Introduction
It provides a holistic and all—encompassing
pproach, covering activities like:
Search Engine Optimization
Paid Online Advertisers
And, last but not the least. ..
Digital Marketing is
your STRATEGY to
While Social Media Marketing
is one of the TACTICS you
can use to reach that end.
SOC I/ l‘. L i“i EDI/ in " AP. I
. ..forms a small but significant
part of Digital Marketing.
It is about giving your online campaign
a life of its own by leveraging on the
power of social networks.
It is commonly used to. ..
Gain traction for your website
Drive people towards
your other online content.
ii - r. >:. r
Either way, it's supposed to get people
who matter to your business TALKING —
preferably in an organic manner.
There is a WORLD of platforms
for your Social Media efforts:
But you have to know. ..
It's notjust about followers and likes!
Digital Marketing is a complete SCIENCE!
+_ _ _
A successful digital marketing program MUST have a roadmap —
a written plan defining speciﬁc goals, action plans,
content calendar, and performance indicators.
At Verz Design,
we possess the expertise to develop
and execute your Digital Marketing Strategy.
Social Media Marketing activities like
Facebook Page Management will be included.
/ MORE IMPORTANTLY
You will have smart, stunning,
and engaging content to share!
Contact us for a FREE consultation.
We are helping SMEs spread the word
about their Website. If you'd like to know how,
call us at 6543 6568.
We look forward to working with you!
Cause if you look good, we look good too.
I Q 65436568
in Maria Rica Lotik -
m rica@verzdesign. com
@ www. verzdesign. com I