Growth Hacking Presentation Slides from my hour long Presentation: Growth Hacking isn't taught in school. It's learned by doing the work and from other growth hackers. What is Growth Hacking? Growth hacking is the art of modern savvy marketing using clever tools, optimized processes, and more data to get bigger; more measurable results from shorter processes. Who should attend? Anyone interested in getting better at marketing. Scaling any bootstraped startup can be challenging when you're starting at zero. With very few events directly geared towards pure marketing strategy and growth, with learning in mind. It's time to give the Copenhagen Startup scene some value. Seats are limited!!! Sign up now to secure your seat! Is the event Free? YES. Shedule: 5:30 Taylor Ryan - Growth Hacking Social Media: Viral Content Strategy + Social Media Hacks 6:45 Beatrice Carraro - Video SEO: Tricks for crushing your competitors and ranking on yotuube 7:15 Casper Rouchman - SEM Optimization + Growth hacking: Small Changes = Big Results 8:00: Questions + Networking Speakers: Taylor Ryan, CMO of Valuer.ai American Growth Hacker, Author, Co-founder of 5 startups, and speaker Consulted on SEO/SEM for 5+ years in the Washington, DC area Beatrice Carraro of Trust Pilot Content Creator + Blogger + Vlogger + Creative Problem Solver Casper Rouchman: Traffic Manager of Templafy What happens when you mesh a young digital native, a strong marketing interest and a salesperson? You get Casper - a growth hacker with a mission. 27 years, Traffic Manager @ Templafy and side hustler with a big H. Seats are filling up quickly! Reserve yours now! BIG SPECIAL THANKS TO THE EVENT SPONSOR AND LOCAL HOST: https://www.conferize.com/ Conferize is Copenhagen based event solution platform that allows people to create an event website, sell tickets & build a social community – all in one place. Become an agent for Valuer: http://jointhehunt.co/

1. $
$
$
Viral Content Strategy +
Social Media Hacks
Taylor Ryan
CMO, Valuer.ai
Strategies, Tools, and Guide

2. About me
2
I've co-founded 5 startups
Current the CMO of a venture backed Ai
Company – Valuer.ai
12+ years experience
Published a few marketing ebooks
Consulted on SEO/SEM for 5+ years
Mentor, startup junkie, technical marketer,
and growth hacker
CMO, Valuer.ai
Aboutme

3. Fun Fact 3
I was on an American Reality Show:
House Hunters International
FunFact

4. We NEED You!
We’re looking for 10-20 agents for the Tech BBQ event
Free Ticket!
Help us represent the brand, meet startups, get in free
(Tickets Cost - 1.112 DKK)
SEPT 24-25 - 2018
Monday + Tuesday in CPH
Sign up at:
http://jointhehunt.co
Becomean
Agent
Here’s your chance!

5.  Event Software
Create events. Sell tickets. Get your community talking.
About
5
Shout out to Conferize

6. Agenda
What’s growth hacking?
SoMe Content Strategy
SoMe Algorithms
Linkedin
Facebook
Why are you here?
01
02
03
Understanding you before we start
Definition
Types of content + how to
Algorithms are changing
Techniques to boost
engagement
Boost engagement / increase
likes
04
05
06
6What we’re talking about today

7. Agenda
Instagram
Pinterest
Wrap upTwitter
07
08
09
Influencers + engagement
Tools + How to
Tips
Conclusion
10
7
What we’re talking about today

8. My Goal For
Today Provide Value.

9. Whyareyou
here
9Why are you here

10. Growth hacking is a process of rapid
experimentation across marketing
funnels, product development, sales
segments, and other areas of the
business to identify the most
efficient ways to grow a business.
What is Growth
Hacking?
10
GrowthHacking

11. Bootstrapped ways to drive traffic
and growth outside of traditional
methods.
What is Growth
Hacking?
11
GrowthHacking

12.  Content
 PR / Amplification
 SEO
 SEM
 Social Media
 Email Marketing
 Website Design
 CRO / UX
 Automation
 Onboarding
Marketing is about
understanding systems
12
Building
Experience

13. 13
SoMeContent
Strategy
SoMe Content
Strategy

14. 14
The best marketers are story
tellers. You’re compelled to want
more.
SoMeContent
Strategy
SoMe Content
Strategy

15. Content is
King
105+ types of content
http://www.convinceandconvert.com/conte
nt-marketing/content-to-fill-calendar/
15
SoMeContent
Strategy

16. The why behind the
why
Content
Strategy 16
 Discovery
 Awareness
 Legitimizes your business + expertise
Content marketing costs 62% less than traditional marketing and generates about 3 times as many
leads. (Source: DemandMetric)

17. 17
Some Content
Strategy
SoMeContent
Strategy

18. Buyer Personas
 Who will buy this product / service
 What are their pain points
 What other interests they have
 Most common questions
 What is their life like?
 What are the industry secrets?
 What do people in your own industry struggle with
understanding?
 What other topics do people in your industry find interesting?
 What do people in your industry have in common?
18

19. Content
Strategy
19Marketing Funnel:

20. Content
Strategy
20
Marketing Funnel:

21. Strive to make high-quality content
Content
Strategy
21
Practice makes perfect
 Your 1st content piece won’t be as good as your 10th
Don’t half-ass this stuff
 People can tell when you don’t care

22. Truth
1 piece of content can change an entire
industry and make a company millions
Content
Strategy
22

23. Content
Strategy
23
 Relevant
 Improve the understanding / Context
 Helps improve skimability
 SEO
 More sharable
How Can I Create Good Visuals?

24. Content
Strategy
24
 Practice
 Voice to text – Dictation.io or any other solution
 Find someone who does! TheHub.com
 Article writing services exist at $5 - $100 per article (fiverr,
Konker, Upwork, etc)
 Use a plagiarism checker like Content-watch.ru
How Can I Write Good Text

25. Isn’t it hard to make videos?
Content
Strategy
25
Video Production:
 The camera in your phone is better than most
cameras 8 years ago
 Every 13+ year old knows how to take video and edit
it
Equipment:
 Your cell phone camera is good enough
 Cheap microphones online
 Create a rig with a LCD light for next to nothing

26. How Can I Create Good Videos?
Content
Strategy
26
Screen Capturing:
 Camtasia, useloom, screenr, or google it 
Video Editing:
 iMovie, Premiere, Finalcut, Camtasia, etc

27. How Can I Create Good Videos w/out Footage?
Content
Strategy
27
Stock footage:
 Storyblocks, slidely, dissolve
Explainer
 Powtoon, Go!Animate, Moovly, Rawshorts

28. I don’t have time… GTFO
 Sit down once a month
 Cover three broad topics
 Make video + take pictures - then chop it up
 Write short summaries
 Then schedule it out: Natively for FB / LI for
Video
 Write 1-2 weeks worth of statuses in 1 sitting
Content
Strategy

29. Curationworks 29
Curation
 Stealing the best content
 News / Industry blogs
 Relevance for your audience

30. Curationworks 30
Posting tools
 Automate
 Bulk create
 Bulk upload / Schedule

31. SocialMedia
31
Social Media

32. SocialMedia
32
We’re all on it, all the time …But it doesn’t mean we’re experts.
Social Media

33. SoM
e
Social
media
33
 Algorithms how they work
 B2B vs B2C
 C Level Executives notice when it’s not there
 Not one size fits all
 What platform does your audience use the
most?

34. Your posts are like samples at a
buffet
34
AlgorythmsAlgorythms
 Your post is exposed to >10% of your connections
 Early engagement = more value
 Each type of engagement is weighted differently

35. Meaningful Engagement is
EVERYTHING
35
AlgorythmsAlgorythms
 All social networks are pushing for “meaningful
engagement”
 More success = more success + exposure

36. Other trends:
36
 Original Video/visual content is prioritized*
 Links are the least valuable = less time on site
 Correlation between SERP rankings and SoMe
engagement
 IT CHANGES
AlgorythmsAlgorythms

37. What not to do: Engagement Bait
37
 Vote baiting / React baiting
 Share Baiting
 Tag Baiting
 Comment Baiting
 Working on: Clickbait headlines + Bad UX on linked
pages
AlgorythmsAlgorythms

38. Want to see some crazy
shit?
38
 Fake account
 Posting the same rotation of 50 stolen videos
 4-8 videos per hour throughout the day
 Different tags / descriptions
 Re-post same video with most engagement within the
hour
 Attractive model -> creates clicks
 Good job title
 Profile visits = page visits = traffic on site
https://www.linkedin.com/in/anastasia-morozova/
AlgorythmsAlgorythms
Can you hack the algorithm…
yes

39. Linkedin
39
Linkedin

40. Details
Linkedin
40
SoMe
 Ideal post length 25 words*
 1,300 characters - status update limit
 1.8M groups… not engaging… yet
 Demographics – right for some, not for others

41. SoMeLinkedin
41
 Best for B2B
 Broetry
 Algo updates are all about “meaningful engagement”
 Articles + Groups are a waste*
 Mobile is important!
SoMe

42. SoMeLinkedin 42
 Timing is everything!
 Providing value
 Narratives + insights
SoMe
How to Increase engagement

43. SoMeLinkedin 43
 Video works, URL links don’t
 Engage with influencers + tagging
 Use hashtags – target industry /
titles
 Emojis
 Posts from C-level
SoMe
How to Increase engagement

44. SoMeLinkedin 44
 Post blog summaries as “articles” and link to URL
 Use Custom audiences to hyper-target clients with linkedin SEM
 Get a slack group with like-minded marketers and drop links that
everyone comments and shares
 Improve your profile (optimization guides everywhere)
 Ghost write for c-level execs
 Follow competitors + influencers with good content
SoMe
Random Additional tips

45. 45
Facebook

46. SoMeFacebook
46SoMe
 Better for B2C
 Best deal on SEM
 Average time per visit is 20 mins
 50 minutes per day average surfing
time
 Most active network

47. SoMeFacebook 47
SoMe
 Ideal length 40 characters
 Tag companies
 63.206 characters max
 1-2 hashtags help*
 Emoji’s increate engagement
 Before “read more” appears – 400 characters

48. SoMe
Facebook
48
 Using fake likes is a waste
 Targeted Boosting sucks but works after you’ve built an
audience
 The best platform for growing
SoMe

49. Facebook 49SoMe
Growing organic followers from 0 is
HARD
How did you think people got to your page?
 Via a link on your website
 Shares from a piece of content
 Other SoMe (groups)
 Friends engagement
 Next to impossible without SEM + Boosts

50. Facebook 50SoMe
 Create Targeted Campaigns based on Engagement on Ads Manager
Instead, grow your audience with SEM
 Create an engagement Campaign -> Page likes

51. Facebook 51SoMe
Segments / Targeting
 Select for page likes
 Set daily budget – start low ($10 works)
Create targeted campaigns for page
likes

52. Facebook 52SoMe
Segments / Targeting
 Create a custom audience
 Target specific (European) countries, then select your competitors (interest)
Create targeted campaigns for page
likes

53. Facebook 53SoMe
Campaigns
 Test 6 different images
 Carousels + video work best
 Question or statement that sparks interest
 Value proposition and benefit to the audience
 Call to action
Test out campaigns

54. Facebook 54SoMe
 1st day: boost the post to your own audience = “warm audience”
 2nd day: boost post to people who like your page and their friends = “warm audience”
 3rd day: boost post to people you choose through targeting = “cold audience”
Boosting Posts
Only boost your best stuff!!!
 $1-$5

55. 55
Twitter

56. SoMe
Twitter
56
 Mix of everything
 Best way to get in touch with MAJOR influencers
 I’ve never been a huge fan, but it can drive traffic
 Influencers are out of their minds
SoMe

57. SoMeTwitter 57
SoMe
 Ideal length 70-100
 280 max
 RT takes out 24
 1-2 hashtags

58. SoMe
Example of it working
58
 Crazy stuff works on here
 Be playful + complimentary
 Don’t go in for the ASK right away
SoMe Twitter

59. SoMe
Twitter
59
 Engage with influencers
 Research on medium sized folks
 Engage and provide value
SoMe

60. 60
Instagra
m

61. SoMe
Instagram
61
 Best for B2C
 Best for younger demographic
 Fashion, apparel, and lifestyle brands work
 Influencers are out of their minds
SoMe

62. SoMeInstagram 62
 10+ hashtags is okay
 Research relevant hashtags
 Engage directly with brands
 Like and comment on big infleuncers
 Do shit for free
 Fashion, apparel, and lifestyle tagged
 Repost in stories
 Boost via facebook ads manager
SoMe

63. SoMe
Pinterest
63
 Best for B2C
 Best for DIY + Infographics
 Best ratio of creators vs users
 Post all original visuals, infographics, SoMe posts
SoMe

64. Warpup
64
Wrap up

65. Connect With Me
65
TR@valuer.ai
Taylor
Ryan
Taylor
RyanCMO,
Valuer.ai

66. We NEED You!
We’re looking for 10-20 agents for the Tech BBQ event
Free Ticket!
Help us represent the brand, meet startups, get in free
(Tickets Cost - 1.112 DKK)
SEPT 24-25 - 2018
Monday + Tuesday in CPH
Sign up at:
http://jointhehunt.co
Becomean
Agent
Here’s your chance!

67. 67
Than
kYou
..

68. Questions
?
Questions?