1. MANAGING RETAILING,
WHOLESALING, AND LOGISTICS
HYDEE R. RAQUID
MMDPBatch5

2. RETAILING
 Definition
3
4
?
Types of Retailers
Levels of Retail Service

3. RETAILING
Retailing – includes all the activities involved in
selling goods or services directly to
final consumers for personal,
nonbusiness use.

4. TYPES OF RETAILERS
1. Store Retailer
2. Non-Store Retailing
3. Corporate Retailing and Franchising

5. STORE RETAILERS
- are establishments where consumers can
shop for goods and services such as
department stores, specialty stores,
supermarkets, convenience stores, and
catalog showrooms

6. LEVELS OF STORE RETAIL SERVICE
Self-service
Self-selection
Limited service
Full service

7. LEVELS OF STORE RETAIL SERVICE
Self-service – customers are willing to
“locate – compare – select”
process to save money.

8. LEVELS OF STORE RETAIL SERVICE
Self-selection – customers find their own goods,
although they can ask for assistance.

9. LEVELS OF STORE RETAIL SERVICE
Limited service – Customers need more
information and assistance.
Full service – sales people assist in every phase
of the “locate-compare-select”
process. High staffing cost and
services result in high-cost retailing.

10. 4 NONSTORE RETAILING
Direct
selling
Direct
marketing
Automatic
vending
Buying
service

11. 4 NONSTORE RETAILING
Direct selling - door to door
selling or the home sales
parties. e.g. Tupperware, Electrolux
Direct marketing – catalog
marketing; e.g. tele
marketing, electronic and
internet shopping

12. 4 NONSTORE RETAILING
Automatic vending – offers 24-hour
selling and self-service
Buying service – a storeless
retailer serving a specific
clientele entitled to a discount
in exchange for membership.

13. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
chain store – Two or more outlets
owned controlled, employing
central buying and merchandising and selling
similar lines of merchandise.
 Corporate
 Voluntary
chain – wholesaler-sponsored
group of independent retailers
engaged in bulk buying and
common merchandising.

14. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
 Retailer
cooperative - independent
retailers using a central buying
organization and joint promotion efforts.
cooperative –
a retail firm owned
by its customers.
 Consumer

15. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
organization –
contractual association
between franchisor and
franchisees.
 Franchise
 Merchandising
conglomerate – a corporation
that combines several
diversified lines and forms
under central ownership.

16. RETAILING
- Either a store retailing, nonstore
retailing or corporate retailing.
Which Level of Service in Store
Retailing do you Prefer?