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Test A/B Como Método de Otimização de Interfaces - Huxley Dias

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Conteúdo apresentado na UXConfBR - Porto Alegre no dia 12/09/2015, no qual foi abordado o test a/b para otimização de interfaces e conversões.

Publicada em: Dados e análise
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Test A/B Como Método de Otimização de Interfaces - Huxley Dias

  1. 1. Teste A/B Como Método de Otimização de Interfaces: saindo do campo do "achismo" Huxley Dias @huxleydias Patrocínio: Organização:
  2. 2. O que é um Teste A/B? ou teste multivariável
  3. 3. Teste e Validação de Interfaces Existem vários métodos, executados na fase de concepção do produto.
  4. 4. Teste A/B é Feito Com o Produto Final Com usuários reais.
  5. 5. Hipóteses Não se inicia um teste A/B sem que exista um questionamento a ser respondido. *
  6. 6. Por que TESTAR?
  7. 7. ● Traz respostas objetivas ● Apoiado por dados ● Reduz custos ● Aumenta a converssão ● Melhora a experiência do usuário
  8. 8. O Que eu posso testar? ● Nome ou descrição do produto ● Cor, peso ou posicionamento ● Palavra e tempo verbal do call-to-action ● Argumento de venda ● Imagem ou vídeo ● Formulários de contato/cadastro
  9. 9. Um exemplo: Tempo Verbal do Label do CTA
  10. 10. Teste A/B na Prática é muito fácil.
  11. 11. Mensure os Resultados Utilize as informações para a tomada de decisão
  12. 12. Google Analytics Visual Website Optimize
  13. 13. Pode Haver Resistência
  14. 14. Data Driven Os dados dão força para a argumentação *
  15. 15. Dê o Primeiro Passo ● Faça você mesmo ● Compartilhe os resultados ● Faça sugestões ● Assuma que pode estar errado *
  16. 16. CASES Wine.com.br
  17. 17. A B Aumento da Performance (tax. click): 11,5%
  18. 18. A B
  19. 19. Aumento da Performance (tx. conversão): 287,34% Taxa de Conversão Geral do Site: 7.5% Taxa de Conversão Uso da Busca 15.40% Análise 1 semana: Análise 1 dia isolado:
  20. 20. A B Aumento da Performance (tx. click): 149%
  21. 21. A B Redução da Performance: -31.56% Tx. Click: 18.48% Tx. Click: 12.64%
  22. 22. A B Aumento da Performance (tx. click): 5%
  23. 23. Quando Definir o Vencedor? Intervalo de Confiança 95%
  24. 24. Para Levar pra Casa ●  Designer pode entender de métricas sim. ●  Sua opinião "achismo" não vale nada. ●  Conheça seu site e seu público. ●  Teste hipóteses reais/relevantes. ●  Segmente o tráfego quando necessário. ●  Repita o teste se for preciso. ●  Aceite o fracasso. ●  Compartilhe os resultados. *
  25. 25. Obrigado! Deixe seu feedback aqui: bit.ly/uxconf-feed Teste A/B Como Método de Otimização de Interfaces huxley@wine.com.br Conferência sobre User Experience em Porto Alegre, set/2015. Patrocínio: Organização:

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