A presentation shared in the Digital Media Forum conference in Cairo, Egypt.

1. HUSSEIN M. DAJANI / COO - HUG DIGITAL
THE POWER
OF DATA

3. MARKETERS
WANT TO
SELL

4. BUT…

5. HOW DO THEY
BREAKTHROUGH
TO REACHING TO
CONSUMERS
WITH ALL THE CLUTTER?

6. THERE IS
A CONTENT
AND MEDIA
SURPLUS.

7. HUMANS
HAVE
ATTENTION
DEFICIT.

8. CUSTOMER
JOURNEY IS
UNPREDICTABLE.

9. AND
EVEN
WORSE

10. MORE DATA
IS CREATED IN 2 DAYS,
THAN FROM BEGINNING
OF MANKIND TO 2015.

11. BRANDS
BRANDS
CUSTOMERS
CUSTOMERS
PARADIGM
SHIFT

12. CONTENT ON
MY TERMS
INFORMATION
ON MY TERMS
INTERACTION
ON MY
TERMS
SHOPPING ON
MY TERMS
MEDIA
DELIVERED
ON MY
TERMS

13. 70% OF
CONSUMERS
TRUST
RECOMMENDATIONS
FROM OTHER
CONSUMERS.

14. 57% OF CONSUMERS
USE ONLINE REVIEWS
PRIOR TO BUYING.

15. IT IS ESTIMATED THAT
SOCIAL MEDIA USERS
WILL EXCEED 2.2
BILLION IN 2016.

16. BUT
EVERY-
ONE’S
TALKING

17. ARE YOU
DOING
ANYTHING
ABOUT IT?

21. ENSURE
EVERYONE
IS VERSED
IN THE
PROCESS.
MONITOR
CONVERSATIONS
ANALYST
INDENTIFY
OPPORTUNITIES
STRATEGIST
MAKE
CONTENT
COPYWRITER
DESIGNER
SEEK
APPROVAL
PRODUCER
+ CLIENT
PUBLISH
COMMUNITY
MANAGER

24. DELIVER THE
RIGHT CONTENT
TO THE
RIGHT PEOPLE
AT THE
RIGHT MOMENTS.

27. SOCIAL MEDIA
DATA IS AN
ENABLER
& ACTIONABLE.

28. DOES ALL
THE ABOVE
GUARANTEE
SALES?

29. NOTHING IS
IMPOSSIBLE…
IF YOU BELIEVE
IN IT.

30. WANT TO GET
HUGGED?
LET’S TALK.

32. YOU’VE BEEN HUGGED!
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