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UNLEASH YOU THE 3 STEPS ACTION PLAN TO UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND
why you?
YOU ARE THE CEO OF YOUR OWN COMPANY ME.INCTOM PETERS
PEOPLEDO BUSINESS WITH PEOPLE THEY KNOW LIKE & TRUST
NO PERSONALITY = NOTHING TO KNOW TO LIKE TO TRUST
THE MOST IMPORTANT JOB IS TO BEHEAD MARKETER FOR THE BRAND CALLEDOF A BRAND CALLED YOUTOM PETERS
AS YOU LET YOUR OWN LIGHT SHINEYOU GIVE OTHERS PERMISSION TO DO THE SAME
why online?
7,099,757,577 EARTH POPULATION 6,572,950,124 MOBILE SUBSCRIBERS 1,856,680,860 SOCIAL NETWORK USERS 2,484,915,152 INTERNET ...
45%30%26% 46% 85% WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS OF ...
OF EMPLOYERS WILL CHECK SOCIAL NETWORK PROFILES 73% TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIEND 40% FORBES: THE NO. 1 WAY TO GET HIRED TODAY
OF MARKETERS FOUND A CUSTOMER VIA LINKEDIN 43% 2014 MARKETING STATISTICS INFOGRAPHIC
OF EMPLOYEES PLAN TO LOOK FOR NEW JOBS 84% Search FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 1...
OF PEOPLE WILL BE WORKING FROM HOME - REMOTELY 43% WIRED: THE NEW WORKPLACE REALITY: OUT OF THE OFFICE
MORE LEADS GENERATED BY B2B COMPANIES THAT BLOG THAN THOSE WHO DON’T 67% 2014 MARKETING STATISTICS INFOGRAPHIC
OF MARKETERS FOUND A CUSTOMER VIA FACEBOOK 52% 2014 MARKETING STATISTICS INFOGRAPHIC
OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATION 91% MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
HOW DO YOU DO IT?
JUST LIKE EVERYTHING IN LIFE, ONE STEP AT A TIME
WHY YOUR PURPOSE START WITH START WITH WHY | SIMON SINEK
WHY WHY DO YOU DO THE THINGS YOU DO? WHAT’S YOUR PURPOSE, CAUSE OR BELIEF ? WHAT WOULD YOU STILL DO EVEN FOR FREE? WHY YOU...
HOW YOU DO THINGS YOUR VALUES & GUIDING PRINCIPLES ARTICULATE
HOW HOW DO YOU DO THE THINGS YOU DO? WHAT MAKES YOU & YOUR WORK SPECIAL? HOW DO YOU REALIZE YOUR PURPOSE? HOW YOU DO THINGS
WHAT YOU CHOOSE TO DO YOUR CHOICES DECIDE
WHAT WHAT YOU CHOOSE TO DO? WHAT RESULTS YOU CHOOSE TO GO AFTER? WHAT STEPS YOU CHOOSE TO TAKE? WHAT CHANGES YOU CHOOSE TO...
what is your plan of action?
DREAM BIG START SMALL
WHAT IF YOU HAD UNLIMITED TIME & $$$ INSPIRE AND ENABLE 1 BILLION PEOPLE TO CHANGE THEIR LIVES PUBLISH 30 BEST SELLING BOO...
ENGAGE ON SOCIAL MEDIA 5 MIN EVERY HOUR WRITE 10 MIN A DAY NETWORK ONCE A WEEK VOLUNTEER ONCE A MONTH START A FREE WORDPRE...
SHARING OPENLY ONLINE CO-AUTHORING A BOOK BY WRITING 10 MINS EVERY DAY BUILDING A $200 WORDPRESS SITE PUBLISHING ARTICLES ...
PLAY LEARN GET BETTER REPEAT
LIST 15 THINGS YOU ARE VERY GOOD AT MARKETING STRATEGY BRANDING SOCIAL MEDIA WRITING BLOGGING CONTENT DESIGN WORKSHOPS PUB...
FIND THE TOP 15 ......... IN THOSE THINGS WRITERS CEO’S SPEAKERS COMPANIES BOOKS WEBSITES BLOGS ARTICLES EXPERTS PRESENTAT...
TAKE AT LEAST ONE ACTION A DAY READ COMMENT SHARE REVIEW MEET ATTEND FOLLOW RETWEET LIKE CONNECT BLOG ASK LISTEN WATCH WRI...
ASK . LISTEN . ACTION
ASK & YOU SHALL BE GIVEN ASK FOR MENTORSHIP ASK FOR HELP ASK FOR ADVICE ASK FOR FEEDBACK ASK FOR WHAT IS POSSIBLE ASK TO C...
SHUT UP LISTEN FOR WHAT’S SAID AND NOT SAID TAKE NOTES LISTEN FOR WHAT’S BETWEEN THE LINES ASK TO CLARIFY LISTEN TO THE SI...
FOLLOW UP SHARE NOTES “THANK YOU” NOTE MOVE FORWARD TAKE ACTION SHOW ACTION SHARE RESULTS SHOW GRATITUDE REPEAT THE ASK RE...
HUSSEIN HALLAK KINGOFCONTENT @HHKINGOFCONTENT HUSSEINHALLAK.COM FOR MORE ON SOCIAL MEDIA & PERSONAL BRANDING
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Unleash YOU | The 3 Steps Action Plan To Unleash A Successful Online Personal Brand

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You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or presence online or on social media, this presentation will help you upgrade it and use it’s power to your advantage.
In this presentation you will learn the 3 essential steps to build a powerful personal brand on any social media platform you choose to use, even the ones they haven’t invented yet, so that you stand out from the rest.

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Unleash YOU | The 3 Steps Action Plan To Unleash A Successful Online Personal Brand

  1. 1. UNLEASH YOU THE 3 STEPS ACTION PLAN TO UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND
  2. 2. why you?
  3. 3. YOU ARE THE CEO OF YOUR OWN COMPANY ME.INCTOM PETERS
  4. 4. PEOPLEDO BUSINESS WITH PEOPLE THEY KNOW LIKE & TRUST
  5. 5. NO PERSONALITY = NOTHING TO KNOW TO LIKE TO TRUST
  6. 6. THE MOST IMPORTANT JOB IS TO BEHEAD MARKETER FOR THE BRAND CALLEDOF A BRAND CALLED YOUTOM PETERS
  7. 7. AS YOU LET YOUR OWN LIGHT SHINEYOU GIVE OTHERS PERMISSION TO DO THE SAME
  8. 8. why online?
  9. 9. 7,099,757,577 EARTH POPULATION 6,572,950,124 MOBILE SUBSCRIBERS 1,856,680,860 SOCIAL NETWORK USERS 2,484,915,152 INTERNET USERS CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  10. 10. 45%30%26% 46% 85% WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS OF CANADIANS ARE INTERNET USERS86% CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  11. 11. OF EMPLOYERS WILL CHECK SOCIAL NETWORK PROFILES 73% TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
  12. 12. OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIEND 40% FORBES: THE NO. 1 WAY TO GET HIRED TODAY
  13. 13. OF MARKETERS FOUND A CUSTOMER VIA LINKEDIN 43% 2014 MARKETING STATISTICS INFOGRAPHIC
  14. 14. OF EMPLOYEES PLAN TO LOOK FOR NEW JOBS 84% Search FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
  15. 15. OF PEOPLE WILL BE WORKING FROM HOME - REMOTELY 43% WIRED: THE NEW WORKPLACE REALITY: OUT OF THE OFFICE
  16. 16. MORE LEADS GENERATED BY B2B COMPANIES THAT BLOG THAN THOSE WHO DON’T 67% 2014 MARKETING STATISTICS INFOGRAPHIC
  17. 17. OF MARKETERS FOUND A CUSTOMER VIA FACEBOOK 52% 2014 MARKETING STATISTICS INFOGRAPHIC
  18. 18. OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATION 91% MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
  19. 19. HOW DO YOU DO IT?
  20. 20. JUST LIKE EVERYTHING IN LIFE, ONE STEP AT A TIME
  21. 21. WHY YOUR PURPOSE START WITH START WITH WHY | SIMON SINEK
  22. 22. WHY WHY DO YOU DO THE THINGS YOU DO? WHAT’S YOUR PURPOSE, CAUSE OR BELIEF ? WHAT WOULD YOU STILL DO EVEN FOR FREE? WHY YOU DO THINGS
  23. 23. HOW YOU DO THINGS YOUR VALUES & GUIDING PRINCIPLES ARTICULATE
  24. 24. HOW HOW DO YOU DO THE THINGS YOU DO? WHAT MAKES YOU & YOUR WORK SPECIAL? HOW DO YOU REALIZE YOUR PURPOSE? HOW YOU DO THINGS
  25. 25. WHAT YOU CHOOSE TO DO YOUR CHOICES DECIDE
  26. 26. WHAT WHAT YOU CHOOSE TO DO? WHAT RESULTS YOU CHOOSE TO GO AFTER? WHAT STEPS YOU CHOOSE TO TAKE? WHAT CHANGES YOU CHOOSE TO MAKE? WHAT THINGS YOU DO
  27. 27. what is your plan of action?
  28. 28. DREAM BIG START SMALL
  29. 29. WHAT IF YOU HAD UNLIMITED TIME & $$$ INSPIRE AND ENABLE 1 BILLION PEOPLE TO CHANGE THEIR LIVES PUBLISH 30 BEST SELLING BOOKS BUILD WORLD’S LARGEST CONTENT PLATFORM PUBLISH ARTICLES IN ENTREPRENEUR, FORBES, INC, NYT SPEAK AT TED
  30. 30. ENGAGE ON SOCIAL MEDIA 5 MIN EVERY HOUR WRITE 10 MIN A DAY NETWORK ONCE A WEEK VOLUNTEER ONCE A MONTH START A FREE WORDPRESS BLOG WHAT IF YOU HAD VERY LITTLE TIME & $$$
  31. 31. SHARING OPENLY ONLINE CO-AUTHORING A BOOK BY WRITING 10 MINS EVERY DAY BUILDING A $200 WORDPRESS SITE PUBLISHING ARTICLES IN ENTREPRENEUR ME WORKSHOPS AT WORKBC & LOCAL MEETUPS WEBINAR AT BCCDA WHAT IS POSSIBLE WITH SUCH LIMITS?
  32. 32. PLAY LEARN GET BETTER REPEAT
  33. 33. LIST 15 THINGS YOU ARE VERY GOOD AT MARKETING STRATEGY BRANDING SOCIAL MEDIA WRITING BLOGGING CONTENT DESIGN WORKSHOPS PUBLIC SPEAKING LEADERSHIP NETWORKING COACHING PRESENTATIONS STARTUP
  34. 34. FIND THE TOP 15 ......... IN THOSE THINGS WRITERS CEO’S SPEAKERS COMPANIES BOOKS WEBSITES BLOGS ARTICLES EXPERTS PRESENTATIONS VIDEOS PEOPLE TWITTER ACCOUNTS FACEBOOK PAGES WORKSHOPS
  35. 35. TAKE AT LEAST ONE ACTION A DAY READ COMMENT SHARE REVIEW MEET ATTEND FOLLOW RETWEET LIKE CONNECT BLOG ASK LISTEN WATCH WRITE
  36. 36. ASK . LISTEN . ACTION
  37. 37. ASK & YOU SHALL BE GIVEN ASK FOR MENTORSHIP ASK FOR HELP ASK FOR ADVICE ASK FOR FEEDBACK ASK FOR WHAT IS POSSIBLE ASK TO CONTRIBUTE ASK TO HELP ASK FOR OPPORTUNITIES ASK FOR INTRODUCTIONS
  38. 38. SHUT UP LISTEN FOR WHAT’S SAID AND NOT SAID TAKE NOTES LISTEN FOR WHAT’S BETWEEN THE LINES ASK TO CLARIFY LISTEN TO THE SILENCE LISTEN TO THE ENVIRONMENT LISTEN INTENTLY & CLARIFY
  39. 39. FOLLOW UP SHARE NOTES “THANK YOU” NOTE MOVE FORWARD TAKE ACTION SHOW ACTION SHARE RESULTS SHOW GRATITUDE REPEAT THE ASK REPEAT LISTEN REPEAT TAKE ACTION TAKE ACTION
  40. 40. HUSSEIN HALLAK KINGOFCONTENT @HHKINGOFCONTENT HUSSEINHALLAK.COM FOR MORE ON SOCIAL MEDIA & PERSONAL BRANDING

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