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UNLEASH
YOU
THE 3 STEPS ACTION PLAN
TO UNLEASH A SUCCESSFUL
ONLINE PERSONAL BRAND
why you?
YOU ARE THE CEO
OF YOUR OWN COMPANY
ME.INCTOM PETERS
PEOPLEDO BUSINESS
WITH PEOPLE
THEY KNOW
LIKE &
TRUST
NO PERSONALITY
=
NOTHING
TO KNOW
TO LIKE
TO TRUST
THE MOST IMPORTANT JOB
IS TO BEHEAD MARKETER
FOR THE BRAND CALLEDOF A BRAND CALLED
YOUTOM PETERS
AS YOU LET
YOUR OWN LIGHT
SHINEYOU GIVE OTHERS
PERMISSION
TO DO THE SAME
why
online?
7,099,757,577
EARTH POPULATION
6,572,950,124 MOBILE SUBSCRIBERS
1,856,680,860
SOCIAL NETWORK USERS
2,484,915,152
INTERNET ...
45%30%26%
46% 85%
WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION
WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS
OF ...
OF EMPLOYERS
WILL CHECK
SOCIAL
NETWORK
PROFILES
73%
TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
OF CANDIDATES
ARE MORE LIKELY
TO BE HIRED IF
REFERRED BY A
FRIEND
40%
FORBES: THE NO. 1 WAY TO GET HIRED TODAY
OF MARKETERS
FOUND A
CUSTOMER VIA
LINKEDIN
43%
2014 MARKETING STATISTICS INFOGRAPHIC
OF EMPLOYEES
PLAN TO LOOK
FOR NEW JOBS
84%
Search
FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 1...
OF PEOPLE WILL
BE WORKING
FROM HOME -
REMOTELY
43%
WIRED: THE NEW
WORKPLACE REALITY: OUT
OF THE OFFICE
MORE LEADS
GENERATED BY
B2B COMPANIES
THAT BLOG
THAN THOSE
WHO DON’T
67%
2014 MARKETING STATISTICS INFOGRAPHIC
OF MARKETERS
FOUND A
CUSTOMER VIA
FACEBOOK
52%
2014 MARKETING STATISTICS INFOGRAPHIC
OF INTERNET
USERS USE SEARCH
ENGINES TO FIND
INFORMATION
91%
MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
HOW DO YOU
DO IT?
JUST LIKE
EVERYTHING
IN LIFE, ONE
STEP AT A
TIME
WHY
YOUR PURPOSE
START WITH
START WITH WHY | SIMON SINEK
WHY
WHY DO YOU DO THE
THINGS YOU DO?
WHAT’S YOUR PURPOSE,
CAUSE OR BELIEF ?
WHAT WOULD YOU STILL
DO EVEN FOR FREE?
WHY
YOU...
HOW YOU DO
THINGS
YOUR VALUES & GUIDING PRINCIPLES
ARTICULATE
HOW
HOW DO YOU DO THE
THINGS YOU DO?
WHAT MAKES YOU &
YOUR WORK SPECIAL?
HOW DO YOU REALIZE
YOUR PURPOSE?
HOW
YOU DO
THINGS
WHAT YOU
CHOOSE TO
DO
YOUR CHOICES
DECIDE
WHAT
WHAT YOU CHOOSE TO DO?
WHAT RESULTS YOU
CHOOSE TO GO AFTER?
WHAT STEPS YOU CHOOSE
TO TAKE?
WHAT CHANGES YOU
CHOOSE TO...
what is
your plan of
action?
DREAM
BIG
START
SMALL
WHAT IF YOU HAD
UNLIMITED TIME & $$$
INSPIRE AND
ENABLE 1 BILLION
PEOPLE TO CHANGE
THEIR LIVES
PUBLISH 30 BEST
SELLING BOO...
ENGAGE ON SOCIAL
MEDIA 5 MIN EVERY
HOUR
WRITE 10 MIN A
DAY
NETWORK ONCE A
WEEK
VOLUNTEER ONCE A
MONTH
START A FREE
WORDPRE...
SHARING OPENLY
ONLINE
CO-AUTHORING A
BOOK BY WRITING
10 MINS EVERY DAY
BUILDING A $200
WORDPRESS SITE
PUBLISHING
ARTICLES ...
PLAY
LEARN
GET BETTER
REPEAT
LIST 15 THINGS YOU
ARE VERY GOOD AT
MARKETING
STRATEGY
BRANDING
SOCIAL MEDIA
WRITING
BLOGGING
CONTENT
DESIGN
WORKSHOPS
PUB...
FIND THE TOP 15 .........
IN THOSE THINGS
WRITERS
CEO’S
SPEAKERS
COMPANIES
BOOKS
WEBSITES
BLOGS
ARTICLES
EXPERTS
PRESENTAT...
TAKE AT LEAST ONE
ACTION A DAY
READ
COMMENT
SHARE
REVIEW
MEET
ATTEND
FOLLOW
RETWEET
LIKE
CONNECT
BLOG
ASK
LISTEN
WATCH
WRI...
ASK . LISTEN . ACTION
ASK & YOU SHALL BE
GIVEN
ASK FOR
MENTORSHIP
ASK FOR HELP
ASK FOR ADVICE
ASK FOR FEEDBACK
ASK FOR WHAT IS
POSSIBLE
ASK TO
C...
SHUT UP
LISTEN FOR WHAT’S
SAID AND NOT SAID
TAKE NOTES
LISTEN FOR WHAT’S
BETWEEN THE
LINES
ASK TO CLARIFY
LISTEN TO THE
SI...
FOLLOW UP
SHARE NOTES
“THANK YOU” NOTE
MOVE FORWARD
TAKE ACTION
SHOW ACTION
SHARE RESULTS
SHOW GRATITUDE
REPEAT THE ASK
RE...
HUSSEIN
HALLAK
KINGOFCONTENT
@HHKINGOFCONTENT
HUSSEINHALLAK.COM
FOR MORE ON
SOCIAL MEDIA
& PERSONAL
BRANDING
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Unleash YOU | The 3 Steps Action Plan To Unleash A Successful Online Personal Brand

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You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or presence online or on social media, this presentation will help you upgrade it and use it’s power to your advantage.
In this presentation you will learn the 3 essential steps to build a powerful personal brand on any social media platform you choose to use, even the ones they haven’t invented yet, so that you stand out from the rest.

Publicada em: Aperfeiçoamento pessoal
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Unleash YOU | The 3 Steps Action Plan To Unleash A Successful Online Personal Brand

  1. 1. UNLEASH YOU THE 3 STEPS ACTION PLAN TO UNLEASH A SUCCESSFUL ONLINE PERSONAL BRAND
  2. 2. why you?
  3. 3. YOU ARE THE CEO OF YOUR OWN COMPANY ME.INCTOM PETERS
  4. 4. PEOPLEDO BUSINESS WITH PEOPLE THEY KNOW LIKE & TRUST
  5. 5. NO PERSONALITY = NOTHING TO KNOW TO LIKE TO TRUST
  6. 6. THE MOST IMPORTANT JOB IS TO BEHEAD MARKETER FOR THE BRAND CALLEDOF A BRAND CALLED YOUTOM PETERS
  7. 7. AS YOU LET YOUR OWN LIGHT SHINEYOU GIVE OTHERS PERMISSION TO DO THE SAME
  8. 8. why online?
  9. 9. 7,099,757,577 EARTH POPULATION 6,572,950,124 MOBILE SUBSCRIBERS 1,856,680,860 SOCIAL NETWORK USERS 2,484,915,152 INTERNET USERS CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  10. 10. 45%30%26% 46% 85% WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS OF CANADIANS ARE INTERNET USERS86% CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
  11. 11. OF EMPLOYERS WILL CHECK SOCIAL NETWORK PROFILES 73% TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
  12. 12. OF CANDIDATES ARE MORE LIKELY TO BE HIRED IF REFERRED BY A FRIEND 40% FORBES: THE NO. 1 WAY TO GET HIRED TODAY
  13. 13. OF MARKETERS FOUND A CUSTOMER VIA LINKEDIN 43% 2014 MARKETING STATISTICS INFOGRAPHIC
  14. 14. OF EMPLOYEES PLAN TO LOOK FOR NEW JOBS 84% Search FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
  15. 15. OF PEOPLE WILL BE WORKING FROM HOME - REMOTELY 43% WIRED: THE NEW WORKPLACE REALITY: OUT OF THE OFFICE
  16. 16. MORE LEADS GENERATED BY B2B COMPANIES THAT BLOG THAN THOSE WHO DON’T 67% 2014 MARKETING STATISTICS INFOGRAPHIC
  17. 17. OF MARKETERS FOUND A CUSTOMER VIA FACEBOOK 52% 2014 MARKETING STATISTICS INFOGRAPHIC
  18. 18. OF INTERNET USERS USE SEARCH ENGINES TO FIND INFORMATION 91% MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
  19. 19. HOW DO YOU DO IT?
  20. 20. JUST LIKE EVERYTHING IN LIFE, ONE STEP AT A TIME
  21. 21. WHY YOUR PURPOSE START WITH START WITH WHY | SIMON SINEK
  22. 22. WHY WHY DO YOU DO THE THINGS YOU DO? WHAT’S YOUR PURPOSE, CAUSE OR BELIEF ? WHAT WOULD YOU STILL DO EVEN FOR FREE? WHY YOU DO THINGS
  23. 23. HOW YOU DO THINGS YOUR VALUES & GUIDING PRINCIPLES ARTICULATE
  24. 24. HOW HOW DO YOU DO THE THINGS YOU DO? WHAT MAKES YOU & YOUR WORK SPECIAL? HOW DO YOU REALIZE YOUR PURPOSE? HOW YOU DO THINGS
  25. 25. WHAT YOU CHOOSE TO DO YOUR CHOICES DECIDE
  26. 26. WHAT WHAT YOU CHOOSE TO DO? WHAT RESULTS YOU CHOOSE TO GO AFTER? WHAT STEPS YOU CHOOSE TO TAKE? WHAT CHANGES YOU CHOOSE TO MAKE? WHAT THINGS YOU DO
  27. 27. what is your plan of action?
  28. 28. DREAM BIG START SMALL
  29. 29. WHAT IF YOU HAD UNLIMITED TIME & $$$ INSPIRE AND ENABLE 1 BILLION PEOPLE TO CHANGE THEIR LIVES PUBLISH 30 BEST SELLING BOOKS BUILD WORLD’S LARGEST CONTENT PLATFORM PUBLISH ARTICLES IN ENTREPRENEUR, FORBES, INC, NYT SPEAK AT TED
  30. 30. ENGAGE ON SOCIAL MEDIA 5 MIN EVERY HOUR WRITE 10 MIN A DAY NETWORK ONCE A WEEK VOLUNTEER ONCE A MONTH START A FREE WORDPRESS BLOG WHAT IF YOU HAD VERY LITTLE TIME & $$$
  31. 31. SHARING OPENLY ONLINE CO-AUTHORING A BOOK BY WRITING 10 MINS EVERY DAY BUILDING A $200 WORDPRESS SITE PUBLISHING ARTICLES IN ENTREPRENEUR ME WORKSHOPS AT WORKBC & LOCAL MEETUPS WEBINAR AT BCCDA WHAT IS POSSIBLE WITH SUCH LIMITS?
  32. 32. PLAY LEARN GET BETTER REPEAT
  33. 33. LIST 15 THINGS YOU ARE VERY GOOD AT MARKETING STRATEGY BRANDING SOCIAL MEDIA WRITING BLOGGING CONTENT DESIGN WORKSHOPS PUBLIC SPEAKING LEADERSHIP NETWORKING COACHING PRESENTATIONS STARTUP
  34. 34. FIND THE TOP 15 ......... IN THOSE THINGS WRITERS CEO’S SPEAKERS COMPANIES BOOKS WEBSITES BLOGS ARTICLES EXPERTS PRESENTATIONS VIDEOS PEOPLE TWITTER ACCOUNTS FACEBOOK PAGES WORKSHOPS
  35. 35. TAKE AT LEAST ONE ACTION A DAY READ COMMENT SHARE REVIEW MEET ATTEND FOLLOW RETWEET LIKE CONNECT BLOG ASK LISTEN WATCH WRITE
  36. 36. ASK . LISTEN . ACTION
  37. 37. ASK & YOU SHALL BE GIVEN ASK FOR MENTORSHIP ASK FOR HELP ASK FOR ADVICE ASK FOR FEEDBACK ASK FOR WHAT IS POSSIBLE ASK TO CONTRIBUTE ASK TO HELP ASK FOR OPPORTUNITIES ASK FOR INTRODUCTIONS
  38. 38. SHUT UP LISTEN FOR WHAT’S SAID AND NOT SAID TAKE NOTES LISTEN FOR WHAT’S BETWEEN THE LINES ASK TO CLARIFY LISTEN TO THE SILENCE LISTEN TO THE ENVIRONMENT LISTEN INTENTLY & CLARIFY
  39. 39. FOLLOW UP SHARE NOTES “THANK YOU” NOTE MOVE FORWARD TAKE ACTION SHOW ACTION SHARE RESULTS SHOW GRATITUDE REPEAT THE ASK REPEAT LISTEN REPEAT TAKE ACTION TAKE ACTION
  40. 40. HUSSEIN HALLAK KINGOFCONTENT @HHKINGOFCONTENT HUSSEINHALLAK.COM FOR MORE ON SOCIAL MEDIA & PERSONAL BRANDING

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