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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
6,572,950,124 MOBILE SUBSCRIBERS
SOCIAL NETWORK USERS
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL
AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
WORLD’S HIGHEST SOCIAL MEDIA NETWORKS PENETRATION
WORLD’S MOST ACTIVE USERS ON SOCIAL MEDIA NETWORKS
OF CANADIANS ARE
CANADIAN INTERNET BUSINESS: CANADIAN DIGITAL, SOCIAL AND MOBILE STATISTICS ON A GLOBAL SCALE 2014
OF INTERNET USERS
USE SEARCH ENGINES
TO FIND INFORMATION
WHAT WILL EMPLOYERS FIND WHEN THEY
SEARCH FOR SPECIALISTS IN YOUR FIELD?
WILL THEY FIND YOU?!
MARKETINGPROF: HOW PEOPLE SEARCH ONLINE [INFOGRAPHIC]
OF EMPLOYERS WILL
CHECK YOU ON
IS IT DIFFERENT FROM YOUR RESUME?!
WHO ARE YOU OUTSIDE WORK?
AND HOW DO YOU PRESENT YOURSELF?
WHO ARE YOU CONNECTED TO?
TIME: HOW RECRUITERS USE SOCIAL NETWORKS TO MAKE HIRING DECISIONS NOW
PLAN TO LOOK
FOR NEW JOBS
IT’S TOO EASY TO GET LAID OFF NOW
IS YOUR ONLINE PRESENCE READY
BEFORE YOU NEED IT? ARE YOUR
GROWING YOUR PERSONAL BRAND?
FORBES: 5 REASONS WHY YOUR ONLINE PRESENCE WILL REPLACE YOUR RESUME IN 10 YEARS
OF PEOPLE WILL BE
HOME - REMOTELY
ARE YOU READY TO GO REMOTE?
WILL YOUR ONLINE PRESENCE
WIRED: THE NEW
WORKPLACE REALITY: OUT
OF THE OFFICE
OF CANDIDATES ARE
MORE LIKELY TO BE
HIRED IF REFERRED
BY A FRIEND
ARE YOU CONNECTED WITH YOUR FRIENDS?
DID YOU LET THEM KNOW WHAT YOU DO?
HAVE YOU BUILT GOOD WILL?
FORBES: THE NO. 1 WAY TO GET HIRED TODAY
what the heck is
personal branding, and
how do i brand me?
YOU ARE THE
CEOOF YOUR OWN COMPANY
THE MOST IMPORTANT JOB
IS TO BEHEAD MARKETER
FOR THE BRAND CALLEDOF A BRAND CALLED
IF YOU HAVE
NO ONEWILL CARE ABOUT YOU
THE SMARTEST STEPS
TO BE FRIENDS WITH
THE BLUE GIANT
12 Most Smart Steps to Optimize your Facebook Performance !
“Unless you are a public ﬁgure, comfortable
with disclosing your information to the
world and always aware of what you
publish, make your FB account private”
“If opportunity doesn’t knock, build a door. !
Start a Facebook page so you can direct people
to it as the center of all your communication and
the ﬁrst point where they can get in touch with
you on Facebook”
“Your Facebook page will show up when
someone is searching for you.Update it
regularly with the latest information,and make
sure you put all your info there”
“Success is not a coincidence.Plan your
posts ahead for 1-2 weeks.That way you
always have enough content at the
frequency that works for you”
“Do not leave your fans alone on the page,listen to them,
find out more about them,ask questions,strike a
conversation,share thoughts and ideas.The more people
interact with you and your posts,the more other users will
see the posts in their News Feed”
“Your fans will get bored when they see the
same layout and stories again and again.A good
mixture of different post types makes things
interesting and engaging”
“With Facebook Insights you can see how many
people are interacting with which content at what
time.You can zero-in on each piece of content you
put out there.Use the information to guide your next
steps and improve your performance over time.”
JAN FEB MAR APR MAY JUN JUL AUG SEP NOV DEC
“Make sure that you focus only on a few
things that matter most to you.Concentrate
more on user interaction rather than just
looking at the fan count.”
“While you may get the perfect idea for a post at
midnight on Saturday, the best time to post it maybe
middle of the week at 11AM when your fans are
listening. Facebook pages allows for scheduling
content and you can use it to drive interaction.”
“Compare your page with the best pages of people
you admire in your field.What are they sharing? how
are they interacting with their audience? This gives
you a perspective on things and tells you how good
you are and what can you do better”
“Try different things.Once you’ve built up a base
audience,you can use custom apps to intensify the
relationship with your fans.The most important are
apps that bring your content to your Facebook page.”
“You can dedicate a budget to usingAds and
Sponsored Stories to increase the reach of your
posts and further spread your page and content”
what about twitter?
THE 9 ESSENTIALS OF
RIDING THE TWEETS
10Twitter Best Practices for Brands!
“Find out how your peers are usingTwitter.
What are the current conversations about your
industry or ﬁeld. Know what people are saying,
who are the most inﬂuential and what are they
sharing on twitter”
“Think about what you are trying to achieve
usingTwitter before devoting time and resources
to it.Your goals can change over time as you
move forward in your life and career. Know your
short and long term goals, and go after them”
“Develop a reputation as a trusted source of
information and be seen as an expert in a
particular subject, in your ﬁeld, industry or area
of passion.Ask questions, be personal, and
engage people within theTwitter community”
“If you're too structured or over demanding in
your approach, your community may be turned
off.Treat yourTwitter relationships the same
way you would any other relationship. Don’t go
overboard, be cool”
“Authenticity is the golden rule in social media.
You need to be believable.This means
consistency, originality and honesty, all the time,
every time. People are connecting with you, not
a made up version of you”
“Spend some time just listening and
observing the behavior of the leaders in your
ﬁeld. Understand how they best behave and
conduct conversations, learn and apply”
“Invest time in searching and following topics,
trends and certain conversations in your ﬁeld
and areas of interest. Listen, ask questions, and if
you can contribute and give value, become a
part of the conversation”
“No matter how good you are, you can always get
better.Track the engagement onTwitter, are people
mentioning you, interacting with you, liking what
you have to share?You’ve set goals, and chosen a
destination, measure the results and do better”
“By spending too much time trying to think of
the best strategy, you are going to miss priceless
opportunities to interact, add value, answer
questions, participate in conversations, and build
goodwill with yourTwitter community”
THE PERFECT 10
TO GET CONNECTED
Inspired by !
7Ways to Make LinkedIn HelpYou Find A Job - Susan Adams
Why I Accept All LinkedIn Contact Requests - Dan Schawbel !
8 MistakesYou Should Never Make On LinkedIn - Libby Kane
“Customize your invites. Customize your URL. Use a
professional photo.Add a status. Only invite your
network after you’ve added your information. Make
sure you DO NOT accept the default privacy settings.
DO NOT let LinkedIn invite everyone on your behalf
(SKIP) until you are ready.”
“Write a crisp, detailed summary of you and your
career. Shoot for at least 200 - 300 words.Tell a
compelling story that includes speciﬁcs and
quantiﬁable achievements. If you are looking for
work, use the keywords and phrases that apply to
you in job descriptions you are applying for”
“Flesh out the experience section.This is your chance
to write an online résumé. Don’t just include your
current job.Take the time to list the signiﬁcant jobs
that built your career. You do not have to include
everything you have done.You can exclude some jobs
that tangentially relate to what you’re doing now,”
“List your skills. Below Experience and Education you’ll
ﬁnd “Skills & Expertise.” LinkedIn introduced this feature
in Feb. 2011.This section tells potential employers what
you can do. It also gives your connections the chance to
“endorse” you for those skills. Drag the most important
skill at the top of the list.”
“Get at least ﬁve recommendations.They’ll show up
on the page of the person who recommended you.
Recruiters read them. It’s acceptable to offer to help
draft the recommendation for the person you’re
asking. Mention the PSR, Problem they faced, your
Solution and the Results you achieved.”
“Add websites and publications that showcase your
work. Have you posted something online? Include
links to your personal website, blog, social media
accounts. Have you worked with certain high proﬁle
clients, include links to their websites.”
“Connections are the backbone of your LinkedIn proﬁle,
and what gives you the strength to network. Find people
that are in the same ﬁeld, who share the same interests, and
those who speak about the things you are passionate about.
Customize your invites, tell them, why you are connecting
with them. Don’t just connect, build a relationship”
YOU 3RD1ST 2ND
“LinkedIn is not a personal privet network, it’s like being at a
big business networking event, it doesn’t make sense to
refuse to shake hands and exchange business cards! So If
someone with a good enough proﬁle, sends you a request to
connect, and even if you don’t know them,ACCEPT. !
There is great power in having a larger network on LinkedIn”
“The best way to get a new job is through a referral,
anyone will tell you that. By increasing the number of your
ﬁrst degree contacts, you have more people who can
introduce you to hiring managers that you didn’t have
access to.That is provided you built a good relationship
with them, not just connected a few years ago.”
“Use tools and apps to customize and enhance your
LinkedIn experience. SlideShare for presentations and
documents. Share on LinkedIn button. OFunnel for alerts.
Pulse for a visual news feed. Sync.ME to synchronize
contacts with your LinkedIn and Facebook. Evernote and
ScanBizCards for scanning business cards.”
i think i got it all,
am i all set to go
& ONLINE IDENTITY
*KEEP IT CLEAN*
How to Clean UpYour Digital Footprint andYour Online Identity!
“Always be in control of your privacy settings.
Social Media sites will almost always set privacy for
maximum exposure and connectivity to help them
grow. Change privacy settings to protect and
best present your professional identity”
“In addition to the content we publish, friends
and colleagues sometimes share about us too.
Make a self-search part of your regular reputation
management. It makes it easy to stay on top of
where and how you’re mentioned online”
“Private blogs show up in search engine results.We
go through phases, and we publish things that at the
time represented us, but no more. Go through your
posts and edit them. Delete anything that may hinder
you professionally or no longer represents you”
“Dormant proﬁles or accounts, on neglected
social media networks, or ones you are not
using any more, will show up in searches and
affect your professional image. Delete them,
show yourself as a professional”
“There will be times when you are angry, hurt, upset, or overly
excited!You are not in your optimum state. Refrain from
publishing.Write ofﬂine drafts, sleep on it, get back to it later,
then choose what to publish. Offensive or incriminating posts
might get you in serious trouble. Share interesting information
that position you as the brilliant professional that you are.”