PPT on final project

1. 24/7 FITNESS CLUB
Fitness at your fingertips

2. Marketing Plan for app
“24/7 FITNESS CLUB”
(It is based on HealthifyMe app
available on Play Store)

4.  HealthifyMe is an Indian digital Weight
loss platform that provides fitness services.
Developed for both Android and iOS platforms,
the application provides calorie tracking, water
tracking and on-the-cloud fitness coaching. In
addition to these, the app takes the gamified
approach to keep users motivated.
 “24/7 Fitness Club” will be slight modification in
this app.This app will also provide the location
of nearby fitness consultants and gyms.

6.  The company, founded by Tushar Vashisht(University of
Pennsylvania alumnus),Mathew Cherian(MIT Graduate)
and Sachin Shenoy(former Google engineer),is based out
of Bangalore, India. HealthifyMe raised $6 million as a
part of their Series-A round in April 2016 from IDG
Ventures, Inventus Capital Partners & Blume Ventures
 Users with premium subscription get to choose from a
team of in-house nutritionists, fitness trainers
and Yoga coaches, who are certified by international
organizations and certifications such as International
Sports Science Association (ISSA), American Council on
Exercise (ACE) and others. Through this, HealthifyMe
combines human assistance with wearable technology as
the app syncs with activity trackers.

7.  In recent times, working class people does not
find enough time to workout due to busy
lifestyle. Most of them will join a gym with a
membership fee, but will not be regular. With
24/7 Fitness Club, you can go anyplace without
having a fear to miss your workout as you can
carry them along with you 24 X 7.
 You need to download our app and become our
member to have unlimited access. You get to
choose a personal trainer and a dietician
 who would design a workout and a meal plan
specially for you.Your trainer will record videos
of exercises showing you how to do it.

8. TARGET
CUSTOMERS
WORKING
PROFESSIONALS
HOUSEWIVES IN
METRO CITIES
KIDS
SENIOR
CITIZENS

10.  27/7 Fitness Club is committed to crafting to a
new and improved you by enhancing and
changing the overall health of individuals.
 It aims to launch itself worldwide with an
expectation of 10 thousand app downloads
within a month.

12. TARGET MARKET
CUSTOMERS COLLABORATORS COMPETITOR

13. • Need : To stay fit
without going to
the
gym at your
location
and time.
• Customer Profile :
Busy professionals
and
housewives, lazy
kids
and senior citizens
• Include
Certified
Professional
trainers,
dietician
• Can earn high
income
from short
sessions
• 7 minutes
workout
CUSTOMERS COLLABORATOR COMPETITOR

14. Customer Value Proposition:
 24*7 availability , get your personal
 trainer in 30 mins., customised session
 report on app, pay online via app.
 Schedule sessions as per your schedule
 Positioning Statement : “We Provide
 Convenient, Customized and Creative Workouts”

15.  Regular & high end customers, high earnings
from short sessions throughout the day,
convenience of not owning physical
infrastructure of gym and its maintenance
 Rating of trainers and dieticians by customers
after sessions
 Positioning : Hiring freelance certified trainers on
contracts, inviting physical trainers from various
institutes & gyms

17. MARKETING
MIX
PLACE
PROMOTION
PRODUCT
PRICE

18. • App to book workout sessions anytime & anywhere
• Premium subscriptions available for those who want
trainer and
dietician to visit their house.
• Different social media sites.
• Banners in prime city locations
• Local Radio
• Referral reward points.
• Download on Google Play and iOS platform for free
• Give a missed call on XXXX to download the app
• Basic version of app will be free for individual bookings
• Premium version at $4.99/ month & $49.99/year for
customized
reports, chat with trainer for health tips and daily diet
recommendation system

20. • A team consisting of developers to manage app, a
marketing team, an operations team , a pool of
certified trainers
INFRASTRUCTURE
• Any user can become a member by paying the
amount and can assess the videos according to
their needs.
User cab choose their trainer and he/she will record
workouts for the user showing him how to do it.
PROCESS
• Instant workout session
• Weekly and Monthly workout schedule.
SCHEDULE

21. DISCLAIMER
Created by Shruti Hurmade , BIST
Bhopal (RGPV University) during a
Marketing Internship with Prof.
Sameer Mathur , IIM Lucknow