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Presented by Hunter Willis, SharpLink
 You can’t be all things to all people
 Create niche-specific materials
 Become a student of their specific needs
 Pus...
 Write down what you want to accomplish
before each of your next 10 (or more) sales calls
 After each meeting, write dow...
 The salesy questions aren’t always the best
questions
 Discover the prospects reasons for buying;
don’t assume your rea...
 Do you have a USP (unique selling
proposition)?
 Is it tangible to the customer? “We have great
people” is a cop-out. “...
 Do cold calls & cold emails work with you?
Probably not – why do you expect them to work
with someone else?
 Get highly...
 Endless calls effectively saying, “Hey – are you
ready to buy yet?” eventually fall on deaf ears
 Adding a prospect to ...
 If you don’t make a sale, it’s YOUR fault. You
failed in getting the customer to see the value
 Take responsibility for...
 Send other overlooked tips to:
Hunter@SharpLink.co & reference this
presentation
 SharpLink sells “smart” products for ...
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7 ways to Improve Sales

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This isn't one of those useless lists (I hope) that makes noise without saying anything. You'll get real tips that you probably already know but need a good reminder.

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7 ways to Improve Sales

  1. 1. Presented by Hunter Willis, SharpLink
  2. 2.  You can’t be all things to all people  Create niche-specific materials  Become a student of their specific needs  Push how your product benefits them or solves problems they have, not the product itself
  3. 3.  Write down what you want to accomplish before each of your next 10 (or more) sales calls  After each meeting, write down what you could have done better  Create tangible steps on what you could improve and do it the next time  What patterns are emerging?
  4. 4.  The salesy questions aren’t always the best questions  Discover the prospects reasons for buying; don’t assume your reasons or thoughts are the same as theirs  Develop & ask questions that make the prospects think about themselves and answer in terms of YOU  Ask their opinion often – it gives great info & serves as a trial close
  5. 5.  Do you have a USP (unique selling proposition)?  Is it tangible to the customer? “We have great people” is a cop-out. “We offer free software updates for life” is tangible (this is one of SharpLink’s USPs)  Get buy-in on the value from the customer
  6. 6.  Do cold calls & cold emails work with you? Probably not – why do you expect them to work with someone else?  Get highly involved in your community and industry.  Write blogs, white papers and record podcasts for inbound marketing. Also write for industry blogs & trade publications  Read the book, “The Power to Get In” by Michael Boylan  Research a prospect online to find his interests & then find a creative way to reach out touching on that interest
  7. 7.  Endless calls effectively saying, “Hey – are you ready to buy yet?” eventually fall on deaf ears  Adding a prospect to your monthly newsletter list is a good start but not very effective  Send personalized emails, written notes and more.  If the prospect is a furniture manufacturer, research & find an article or commentary on the industry  If the prospect is a huge Colorado Rockies fan, mail him a rookie card of an up-and-coming player with a note attached
  8. 8.  If you don’t make a sale, it’s YOUR fault. You failed in getting the customer to see the value  Take responsibility for the lost sale. Learn from it & do something about it  Write down what you could do differently next time. Focus on the entire presentation – from the pre-sales research, to the rapport you built to the pitch & close  What can you learn from your successes? Write down what worked & repeat it
  9. 9.  Send other overlooked tips to: Hunter@SharpLink.co & reference this presentation  SharpLink sells “smart” products for the home & business. Interested in hearing more? Visit www.SharpLink.co or call 719-357-7361  Interested in adding smart products to your sales channel? We want to hear from you! Call Hunter: 719-357-7361

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