Why Retention is an Outcome — But Not the End Goal — of Employee Engagement
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Everyone wants to retain employees — it’s expensive and disruptive to lose your best talent, so keeping them on board as long as possible seems like a good goal. But the job market has changed, and employment is no longer a linear, single-company process for most people these days. Passive candidates, layoffs, shifting priorities, career changes and more mean that today’s worker isn’t necessarily even looking for or guaranteed retention. But knowing that retention isn’t a guarantee doesn’t mean that employee engagement isn’t important — it just means that we need to shift our understanding of that employee engagement is for and how to do it right. Engaged employees go on to become brand ambassadors. They recommend your company to future customers and partners. They send employee referrals your way. They themselves may be rehired in the future. And they help shape your brand story in the public domain. So with that in mind, how do we create a workplace that promotes engagement — and offers opportunity for longer retention (even if it’s not forever!) in the process? In the session, participants will learn: The definitions of retention and engagement. Why engagement is not one-size-fits-all and why it’s still important. What we can learn from career coaches about creating an environment of engagement in your workplace.
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Why Retention is an Outcome — But Not the End Goal — of Employee Engagement
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- 7. #WFwebinar Sarah Sipek Associate Workforce magazine Why Reten6on is an Outcome — But Not the End Goal — of Employee Engagement
- 8. #WFwebinar Lindsay Witcher Director of prac9ce strategy RiseSmart Why Reten6on is an Outcome — But Not the End Goal — of Employee Engagement Kaila Prins Content marke9ng manager RiseSmart
- 9. Confiden9al © 2016 RiseSmart, Inc. 9 Why Reten9on is an Outcome — But Not the End Goal — of Employee Engagement February 24, 2016
- 10. Confiden9al © 2016 RiseSmart, Inc. 10 Tweet With Us Join the conversation on Twitter with #SMARTTALKHR @risesmart
- 11. Confiden9al © 2016 RiseSmart, Inc. 11 • We are the na9on’s fastest-‐growing outplacement firm and a Randstad company. • We strengthen employer brands, improve reten9on, and re-‐engage talent. • Our contemporary approach to outplacement combines personalized services from trained professionals with unmatched technology delivered through a convenient, cloud-‐based plaVorm. Innova6on People Technology Exclusively endorsed by the American Hospital Association
- 12. Confiden9al © 2016 RiseSmart, Inc. 12 Meet your Co-‐Presenter Kaila Prins, HCS Content Marke9ng Manager
- 13. Confiden9al © 2016 RiseSmart, Inc. 13 The gap between expecta6on and reality
- 14. Confiden9al © 2016 RiseSmart, Inc. 14 Employee Reten6on is… “the ability of an organization to retain its employees….However, many consider employee retention as relating to the efforts by which employers attempt to retain employees in their workforce. In this sense, retention becomes the strategies rather than the outcome.”
- 15. Confiden9al © 2016 RiseSmart, Inc. 15 Employee Reten6on is… STRATEGY OUTCOME
- 16. Confiden9al © 2016 RiseSmart, Inc. 16 Employee Engagement is… “the property of the relationship between an organization and its employees. An ‘engaged employee“’ is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.”
- 17. Confiden9al © 2016 RiseSmart, Inc. 17 Engagement ≠ Reten6on (at least, not always) 1. People don’t stay at their jobs…even when they like their jobs.
- 18. Confiden9al © 2016 RiseSmart, Inc. 18 11.7
- 19. Confiden9al © 2016 RiseSmart, Inc. 19 The average number of jobs that a person born between 1957 and 1964 will hold over the course of their careers. 11.7
- 20. Confiden9al © 2016 RiseSmart, Inc. 20 11.7
- 21. Confiden9al © 2016 RiseSmart, Inc. 21 http://go.risesmart.com/Infographic-2015-year-in-review.html
- 22. Confiden9al © 2016 RiseSmart, Inc. 22 http://go.risesmart.com/Infographic-2015-year-in-review.html
- 23. Confiden9al © 2016 RiseSmart, Inc. 23 Employee Reten6on is… STRATEGY
- 24. Confiden9al © 2016 RiseSmart, Inc. 24 Employee Engagement is… “the property of the relationship between an organization and its employees. An ‘engaged employee“’ is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.”
- 25. Confiden9al © 2016 RiseSmart, Inc. 25 Engagement ≠ Reten6on (at least, not always) 1. People don’t stay at their jobs…even when they like their jobs. 2. Employee engagement can con6nue—even a)er the employee has le) the organiza4on.
- 26. Confiden9al © 2016 RiseSmart, Inc. 26
- 27. Confiden9al © 2016 RiseSmart, Inc. 27 A New Defini6on for Reten6on Employees are employees for life, before, during, and aer they are a part of your organiza6on. Make full-‐lifecycle reten6on possible through proac6ve employee engagement.
- 28. Confiden9al © 2016 RiseSmart, Inc. 28 Meet your Presenter Lindsay Witcher Director of Prac9ce Strategy
- 29. Confiden9al © 2016 RiseSmart, Inc. 29 Coaching to Boost Engagement 1. Why Coaching? 2. Ac9ve Listening 3. Coaching Ques9ons 4. Direct Communica9on
- 30. Confiden9al © 2016 RiseSmart, Inc. 30 Why Coaching?
- 31. Confiden9al © 2016 RiseSmart, Inc. 31 Why Coaching? 70% 80% 72% 51% Improved Work Performance Improved Self- Confidence Improved Communication Skills Improved Team Effectiveness
- 32. Confiden9al © 2016 RiseSmart, Inc. 32 #1 Ac6ve Listening The biggest communica9on problem is that we don’t listen to understand, we listen to reply. -‐Stephen Covey
- 33. Confiden9al © 2016 RiseSmart, Inc. 33 What I am hearing you say is ………
- 34. Confiden9al © 2016 RiseSmart, Inc. 34 #2 Coaching Ques6ons Don’t just talk at your employees – engage them in meaningful conversa9ons
- 35. Confiden9al © 2016 RiseSmart, Inc. 35 Coaching Ques6ons • InsighVul Ques9ons can be used to shic perspec9ve and to lead conversa9ons • Ask ques9ons that reflect communica9on style (visual, auditory, kinesthe9c) – Marcia Bench • Focus on learning, growth and career development
- 36. Confiden9al © 2016 RiseSmart, Inc. 36 Ask the right ques6ons Focus on “What” ques9ons first Instead of: Why do you think the presenta9on went badly? Try: What happened during the presenta6on that made you feel uneasy?
- 37. Confiden9al © 2016 RiseSmart, Inc. 37 Asking the Right Ques6ons “How” ques9ons are about strategy Instead of: Why do you want to do that project? Try: How will you go about execu6ng that project? How will you accomplish this goal?
- 38. Confiden9al © 2016 RiseSmart, Inc. 38 #3 Communicate Directly and Clearly and Listen!
- 39. Confiden9al © 2016 RiseSmart, Inc. 39 What is Direct Communica6on? • Is clear, ar9culate and direct in sharing and providing feedback. • Listening is equally important
- 40. Confiden9al © 2016 RiseSmart, Inc. 40 Direct Communica6on “Great job reaching out to the ABC department this week. It sounds like you were able to share your project plans effec9vely.” “Next 9me, it may work to follow up with a specific request for a lead role in the ABC project.” “Your desire to expand your skill set and prepare yourself for a management posi9on is a great goal. Would you like to work on ways to build the right connec9ons in the organiza9on to gain those skills you need?”
- 41. Confiden9al © 2016 RiseSmart, Inc. 41 U9lizing coaching skills including insighVul ques9ons and direct communica9on can help keep your employees engaged now and in the future!
- 42. Confiden9al © 2016 RiseSmart, Inc. 42 Bonus 6p Offer Outplacement – Consider the whole journey • Benefits to “staying” employees • Alumni • Alumni referrals • Boomerang employees • Future customers and vendors
- 43. Confiden9al © 2016 RiseSmart, Inc. 43 Key takeaways 1. Rethink reten9on as a strategy not an outcome 2. Use Coaching to keep your employees engaged throughout the employee lifecycle
- 44. Confiden9al © 2016 RiseSmart, Inc. 44 Ques6ons/Answers Lindsay Witcher Director of Prac9ce Strategy Kaila Prins, HCS Content Marke9ng Manager
- 45. Confiden9al © 2016 RiseSmart, Inc. 45 Learn More • Future #SmartTalkHR webinar or visit www.risesmart.com/webinars • Ques9ons – hello@risesmart.com
- 46. Confiden9al © 2016 RiseSmart, Inc. 46 #SmartTalkHR THANK YOU FOR ATTENDING
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