The document summarizes an augmented reality webinar discussing its uses in learning environments. Keri Waters from Arqetype and Lance Dublin from Dublin Consulting discussed how augmented reality can better engage, influence, and measure learning behavior. They provided examples of augmented reality applications in healthcare learning, industrial/manufacturing training, in-store employee and customer education, in the classroom and outdoors. Arqetype was introduced as a platform that drives compelling augmented reality experiences through measuring user behavior. The webinar concluded with next steps to register for an upcoming webinar on mobile learning.

1. #CLOwebinar
Speaker: Keri Waters
CEO
Arqetype
Moderator: Lance Dublin
Chief Solution Architect
Dublin Consulting
Better Engage, Influence and Measure
Learning Behavior — The Rise of
Augmented Reality in Learning

2. #CLOwebinar
Tools You Can Use
Audio Control
– A dial in number will not be provided.
– The audio will come through your
computer speakers or headphones.
– Check the internal volume on your
computer, external speakers or
headsets.

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Question & Answer
– Click the question icon on the
floating toolbar in the bottom right
corner.
– Type your question in the space
at the bottom.
– Click “Send.”
Tools You Can Use

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Tools You Can Use
• Polling
– Polling question will
appear in the
“Polling” panel.
– Select your response
and click on
“Submit.”

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Frequently Asked Questions
1. May I receive a copy of the slides?
YES! You will receive a link to today’s recording, along with
a link to download the slides shortly after the
presentation concludes.
2. May I review the webinar recording at a later time?
YES! You may log in again. A link that will be provided in an
email after the event to review the presentation on-
demand.

6. #CLOwebinar
Keri
Waters
CEO
Arqetype
Lance
Dublin
Chief Solution Architect
Dublin Consulting
Better Engage, Influence and Measure
Learning Behavior — The Rise of
Augmented Reality in Learning

7. © 2014 Arqetype, Inc. All Rights Reserved.
Introductions
Poll #1
What is Augmented Reality?
Poll #2
Uses of AR in Learning Environments
A Bit More about Arqetype and AR
Q&A
AGENDA

8. © 2014 Arqetype, Inc. All Rights Reserved.
What is Augmented Reality?
Skyline to sea trail, this way,
moderate to strenuous, 4-6 hours

9. © 2014 Arqetype, Inc. All Rights Reserved.
Learning In Healthcare

10. © 2014 Arqetype, Inc. All Rights Reserved.
Learning On The Job in Industrial
& Manufacturing

11. © 2014 Arqetype, Inc. All Rights Reserved.
In Store Learning
(employees & customers)

12. © 2014 Arqetype, Inc. All Rights Reserved.
In The Classroom…

13. © 2014 Arqetype, Inc. All Rights Reserved.
And Out of The Classroom…

14. © 2014 Arqetype, Inc. All Rights Reserved.
AR in Context

15. © 2014 Arqetype, Inc. All Rights Reserved.
MEASURE MORE
THAN GRADES
GEOFENCE CONTENT ENGAGE AT THE
LEARNING EDGE
SUPPORT
ADDITIONAL
LEARNING
MODALITIES
Track and reward
time spent, level of
engagement, etc.
Certain enhanced material
is only available in-
classroom (or only outside
of the classroom!)
Increase or decrease
difficulty of quizzes
and enhanced
content based on
real-time assessment
of performance
Use gamification,
“hands-on”access to
rotating 3D models, and
more
REASONS TO USE AR FOR LEARNING

16. © 2014 Arqetype, Inc. All Rights Reserved.
ARQETYPE IS THE BEHAVIORAL PLATFORM THAT DRIVES COMPELLING AR
Saw 2 thriller movies last
week
Spends $16 on black tea at
Starbucks each week
#1 participant and advocate
in your B2B community
Ran 4 miles on Lake Route
at 6:15am, heart rate
peaked at 135bpm Bought 2 tickets to Broncos game and
Tweeted 5 times to #GoBroncos

17. © 2014 Arqetype, Inc. All Rights Reserved.
Thank You
keri@arqetype.com | @arqetypeco | www.arqetype.com

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• Please take this time to submit your Questions.

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Join our next Webinar!
Mobile Learning - The Time Is Now!
Tuesday, April 15, 2014
2pm ET / 11am PT
Register for all upcoming Chief Learning Officer Webinars
at www.clomedia.com/webinars