Human Digital - What we do....
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Human Digital - our proposition, product and process
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Human Digital - What we do....
- 1. Human Digital Making social media accountable
- 2. By way of introduction (click on the image) Our clients are Billy Beane…..our brands are the Oakland A’s….and we’re the chubby kid…
- 3. agenda Global experience Our founding principle The social media equation G.H.O.S.T. Research methodology ROI
- 4. our clients
- 5. our founding Principle Making social media accountable
- 6. Who we are Established 2007 Human analysis of online conversations A proprietary research methodology A unique consulting framework A proprietary ROI model Proven across an international client base
- 7. The social media equation Behaviour + Objectives = ROI
- 8. Behaviour + Objectives = ROI Q1: Where is my audience online? Q2: What is my audience talking about? Q3:Is the audience talking about my brand / issue positively or negatively? Q4: How much is the audience talking about my brand / issue? Q5: What type of websites is my audience using? Q6:What type of content drives engagement? Q7: How best to engage with my audience?
- 9. Q1 - Where is my audience online? Impact
- 10. Q1 - Where is my audience online? Advocacy Impact
- 11. Q1 - Where is my audience online? Advocacy Homepage Blog Social Network Forum Impact
- 12. Behaviour Case Study Diffusion Award “Best Use of Social Media 2010”
- 13. Marketing Behaviour + Objectives= ROI Commercial Goals Hosts Objectives Strategy Targets Increase NPS Marketing Director Reward loyalty Differentiate messaging by customer segment Click through Increase ARPU Commercial Director Sell additional products Incentivize multi-channel customer Basket size
- 14. Objectives Case Study 22% increase in basket size
- 15. Behaviour + Objectives = ROI KPIs Social metrics Correlation
- 16. ROI Case study
- 17. How we work Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Behaviour
- 18. How we work Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Behaviour + Objectives
- 19. How we work Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Behaviour + Objectives = ROI
- 20. Sarah Ward, Founder sarah@human-digital.com (m) +44 (0) 7590 374 533 Christian Gladwell, Chief Executive christian@human-digital.com (m) +44 (0) 79545 159 012 Mark Bjornsgaard, Strategy Partner mark@human-digital.com (m) +44 (0) 7939 155 935
Notas do Editor
- Objectives – awareness / physical attendance / online audience engagementOnline behaviour – early adopters / relevant topics / creative execution / delivery methodROI - 93% asset pick up rate / 4th trending topic on Twitter globally Day 1, Reach: 12,000,000, To support the re-launch of the BBC iPlayer, our insight informed the technical build options (Augmented Reality), delivery system (QR code) and creative execution (choice of talent). Whilst our monitoring proved real-time ROI.
- Objectives – reduce media spend to support BI product / improve MS brand health in BUI decision maker communityOnline behaviour – identification of relevant digital networks / identification of key issues and misconceptionsROI - savings >£250,000 Q1