TDI Startup Insurtech Award - Anyware solutions

1. IOT-BASED CUSTOMER INSIGHTS AND ENGAGEMENT
UNIQUE DIGITAL SERVICES PLATFORM
COPYRIGHT 2021 © ANYWARE SOLUTIONS APS – CONFIDENTIAL
SMARTER LIVING
ROOM BY ROOM
SERVICE BY SERVICE

2. ANYWARE SOLUTIONS
SMARTER LIVING-AS-A-SERVICE
4,000 SMART ADAPTORS SOLD| $2M INVESTED | PATENTED | AWARD-WINNING DESIGN
CONFIDENTIAL
 THE ONLY LAMP SOCKET ADAPTOR WITH SENSORS AND LIGHT DIMMING
 SUPERIOR SELF-INSTALL SMARTER LIVING SERVICES IN THE APP FOR THE HOMEOWNERS
 END-TO-END DIGITAL SERVICES AND DATA ANALYTICS PLATFORM FOR THE B2B2C PARTNERS
 PRODUCT AND BUSINESS MODEL DESIGNED AS VALUE-ADDED SERVICES (VAS) BUNDLES
FOR B2B2C PARTNER COMPANIES
 PARTNER CUSTOMIZATION VIA WHITE-LABELLED APP
 GDPR-COMPLIANT DATA SHARING WITH PARTNER COMPANIES
 NEW CARE MONITORING SERVICE (OMSORG™)

3. CONFIDENTIAL
RETROFIT SELF-INSTALLED
IOT SERVICES ENABLER
SMARTER LIVING – ROOM BY ROOM – SERVICE BY SERVICE
HOMEOWNER VALUE PROPOSITION – PERSONALIZED AND RELEVANT DIGITAL HOME SERVICES
WIFI
BUTTON FOR ON/OFF
CONFIGURATION AND
RESET
BLUETOOTH (BLE 4.0)
LED LIGHT BULB (E14)
LIGHT DIMMING
TEMPERATURE SENSOR
HUMIDITY SENSOR
SOUND SENSOR

4. MAKING SENSE IN 2021 – EXPANDING THE PLAYING FIELD
WIFI
BUTTON FOR ON/OFF
CONFIGURATION AND
RESET
BLUETOOTH (BLE 4.0)
LED LIGHT BULB (E14)
LIGHT DIMMING
BLUETOOTH
SOUND SENSOR
BUTTON FOR
CONFIGURATION AND RESET
VOC/CO2
TEMPERATURE
HUMIDITY
TEMPERATURE SENSOR
HUMIDITY SENSOR
SOUND SENSOR
USB POWER PLUG
LEVERAGING THE TECHNOLOGY PLATFORM
NEW COMPLEMENTARY FORMFACTOR TO ENABLE BUSINESS IN THE B2B AND IOT HEALTHCARE MARKET
ANYWARE SMART ADAPTOR™
(IN THE MARKET; 4,000 DEVICES SOLD)
ANYWARE SENSE™
(MODULAR PLATFORM DESIGN)
CONFIDENTIAL
POWER TERMINALS FOR
FIXED INSTALLATION
WIFI
NB-IOT/LTE-M
LORA
SIM/ESIM
SIGFOX

5. HOMEOWNER/TENANT
VIA APP
BUSINESS MODEL => WIN-WIN PARTNERSHIP MODEL WITH SUBSCRIPTION UPSELL
FIRST SMART
ADAPTOR
BUNDLING PARTNER
VIA MARKETING CAMPAIGN
SMARTER LIVING™
IOT DEPLOYMENT
69
ANYWARE SERVICES™
SUBSCRIPTION
VALUE-ADDED SERVICES UPSELL VIA BUNDLING PARTNERS
SEGMENTED MARKETING CAMPAIGNS WITH VALUE-ADDED DIGITAL HOME SERVICES
€ 4
PER MONTH PER CUSTOMER ACCOUNT
(12 MONTHS SUBSCRIPTION)
€ 49
PER EXTRA SMART ADAPTOR (ONE-OFF)
OPTION:
DATA ANALYTICS API
AND DATA CONSENT MANAGEMENT
GIVE-AWAY
FOR EFFECTIVE CUSTOMER
ACQUISITION OR RETENTION

6. CUSTOMER JOURNEY – INDOOR CLIMATE EXAMPLE
ONBOARDING MARKS THE BEGINNING OF THE CUSTOMER JOURNEY
NOT THE END OF A SALES PROCESS
IDENTIFY RELEVANT USE-CASE
FOR THE TARGETED SEGMENT
OFFER ONBOARDING DEVICE
(ANYWARE SMART ADAPTOR)
START ENGAGING AND LEARN
FROM THE CUSTOMER’S DATA
START UPSELLING SERVICES
AND CROSS-SELLING OTHER
PRODUCTS
1 2 3 4

7. 1. THE INSURANCE PARTNER DEPLOYS THE IOT DEVICE WITH A
‘SMARTER LIVING’ PROMISE TO THE USER
a. SMOKE ALARM MONITORING
b. INDOOR CLIMATE MONITORING
c. INTRUSION MONITORING
d. ADVANCED AND AUTOMATIC LIGHT CONTROL
2. THE CUSTOMER DOWNLOADS APP AND CONSENTS TO DATA SHARING
3. DATA IS COLLECTED EVERY 2ND MINUTE
4. THE CUSTOMER IS PROMPTED IN THE APP TO SUBSCRIBE FOR
ADDITIONAL ANYWARE SERVICES™
5. THE CUSTOMER STARTS ENJOYING HER PERSONALIZED
SMARTER LIVING EXPERIENCE, HOME INSIGHTS AND
ENGAGEMENTS FROM THE INSURER
GO-TO-MARKET MODEL THROUGH BUNDLING PARTNERS
DEPLOYING THE DATA COLLECTING IOT HOME INFRASTRUCTURE
FOR SMARTER LIVING ENGAGEMENT AND DATA SHARING

8. COMPETITIVE LANDSCAPE AND DIFFERENTIATION
THE BUNDLED VALUE-ADD FOR INSURERS
THE IDEAL ENABLER TO CREATE DATA-DRIVEN TOUCHPOINTS AND INSIGHTS
CONFIDENTIAL
 THE ONLY LAMP SOCKET ADAPTOR WITH SENSORS
 SUPERIOR SELF-INSTALL SMART HOME SERVICES
VIA THE APP
 PRODUCT AND BUSINESS MODEL DESIGNED FOR
PARTNER BUNDLES
 PARTNER CUSTOMIZATION VIA WHITE-
LABELLED APP AND PRODUCT CODES
 GDPR-COMPLIANT DATA SHARING WITH
THE HOME-SERVING COMPANIES
COSTLY PROPRIETARY
ZIGBEE/Z-WAVE SYSTEMS

9. THE JOURNEY BEGINS WITH ANYWARE
FOR PARTNERS AND THEIR CUSTOMERS
MORTEN BREMILD | MBR@ANYWARE.SOLUTIONS | WWW.ANYWARE.SOLUTIONS
COPYRIGHT 2021 © ANYWARE SOLUTIONS APS – CONFIDENTIAL

10. ANYWARE SOLUTIONS
INCORPORATED
NOVEMBER
2015
2018 - 2020
2016 - 2017
Market Launch
Q1-2018
TEAM | PRODUCT | MARKET
4.000 SMART ADAPTORS IN THE MARKET
$2M INVESTED
CONFIDENTIAL
US PATENT
MAY 2020

11. THE SOLUTION
REACHING THE HOMEOWNER REQUIRES B2B2C PARTNERSHIPS
EARLY MAJORITY HOMEOWNERS ARE NOT ACTIVELY SEARCHING ‘SMART HOME’ OR SHOPPING GADGETS
CONFIDENTIAL
EARLY MAJORITY
MARKET
EARLY ADOPTER
MARKET
34%
34%
B2B2C PARTNERS MUST PUSH BUNDLED
VALUE-ADDED AND TARGETED
IOT-BASED SMARTER LIVING SERVICES
TO THEIR HOMEOWNER CUSTOMERS
16%
SMART HOME TODAY

12. REASON FOR BEING
“IT’S JUST LIKE PHILIPS HUE” – “I CAN DO THE SAME WITH GOOGLE”
WRONG!
B2B2C COMPANIES WILL FAIL IF THEY TRY TO USE
AMAZON, GOOGLE OR SIGNIFY (PHILIPS HUE) TO
o OFFER PERSONALIZED AND RELEVANT HOME OR HEALTHCARE SERVICES TO THEIR CUSTOMERS
o RETAIN THEIR CUSTOMERS THROUGH DATA-DRIVEN VALUE-ADDED ENGAGEMENTS
o ACQUIRE NEW CUSTOMERS MORE EFFECTIVELY THAN THEIR COMPETITORS
o LEARN ABOUT THEIR CUSTOMERS’ NEEDS AND PREFERENCES THROUGH DATA AND
CUSTOMER ENGAGEMENT
AMAZON, GOOGLE AND/OR SIGNIFY (PHILIPS
HUE) WILL NEVER SHARE DATA OR LET THE
COMPANY RETAIN THE CUSTOMER ‘OWNERSHIP’
– IT WILL MERELY BECOME YET ANOTHER
DISTRIBUTOR FOR THESE INCUMBENTS
AND IT SHOULD COME AS NO SURPRISE IF THE
CUSTOMERS WONDER OR DIRECTLY ASK WHY
THEY SHOULD NOT JUST BUY THESE PRODUCTS
ON AMAZON OR IN THE LOCAL TECH WEBSHOP
CONFIDENTIAL
BUNDLE AND ADD VALUE BY GOING ANYWARE!
ANYWARE ENABLES DIGITAL INSURERS TO RETAIN THEIR CUSTOMERS AND USE THEIR
DATA FOR TARGETED, MONETIZED INSIGHTS AND RE-ENGAGEMENT