OCC - Insurer transformation Award 2022

1. www.occ.eu
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© OCC Assekuradeur GmbH, Lübeck, 25.03.2020
From traditional insurance
to a modern, digital & social
leader brand*
*in 24 months

2. www.occ.eu
We were the leading insurer
for classical cars in Germany.
But we were in trouble

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2020: Zero reach on social media and
traditional sales - still market leader
No
reach
No
Relevance

4. Objective: Be market leader + be seen as it
We started the OCC Tiktok Channel in 2020
and reached over 118.000 followers and over
55 million views.
We add millions more on our revamped
Instagram und YouTube Channels.
We are the leading insurance brand on Tiktok
as a company with 120 employees.
#1
first mover
in
Germany

5. www.occ.eu
Showtime
Please click

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22x
more views than
our traditional
event movies
Up to
2
Mio.
Views pro Reel
Impact of
our short
videos on
YouTube
We also grew on
„old new“ Channels.
First Mover x3

7. www.occ.eu
In 2020 our sales team was not active on
Linkedin - but that changed
One of the
Most
active &
visible
sales team in the German
insurance industry.
Our 5 colleagues feel like 50

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Expertise, quality, empathy
OCC invented classic car insurance in Germany. The
business was founded from collectors for collectors, to
supply solutions for a great demand.
We are driven by empathy for car lovers and know quite
something about cars itself. So why not talk about it?
To engage with customers and enable partners, we
launched successful content strategies, relaunched our
brand, became number 1 on Tiktok, widely seen on
Linkedin, admired for sharing our expertise in digital
Academies for our brokers and even launched a store for
physical OCC and oldtimer products.
We understand, that insurance is never the beating heart
of any ecosystem. So we start building a platform that
goes much further than the insurance platform itself.
Online-
shop
car trading
platform
(stakeholder
cooperation )
OCC
magazine
digital
sales
academy

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2021 has been our record year in revenue and
profit - after not easy years before.
Modernizing Social Media and Sales
contributed to that.
Modernizing works.
© OCC Assekuradeur GmbH, Lübeck, 25.03.2020

10. www.occ.eu
We cover classic cars
in most modern manners
We care about the first moving cars
as first mover brand