Big Data Business InnovationsBased on Infinity and Permanence 1. The Computer Newspaper (e.g. Craigslist) 2. Infinite Spreadsheet (IS) Decision Center (Big Data are the inputs and the outputs of IS.) 3. Universal Permanent Number (UPN) 4. UPN Self-Checkout 5. UPN Machine Translation 6. UPN Search 7. UPN DNA Sequencing 8. Universal Permanent Device 9. Self-generating Neural Network (deep AI) 10. Self-manufactured General-Purpose Robot (Adept, DAI unsuccessful competing w/ humans)

1. Hugh Ching
Post-Science Institute
August 2015 1

2. Science deals with
Big Data
(partial consideration and temporary existence)
Post-Science deals with
Infinite Data
and
Permanent Data.
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3.  Two main criticisms of current technology:
 1. No discipline in computer science,
 2. No value consideration in decision-making.
 Post-science new contributions:
 1. Mathematically rigorous decision-making based on
the solution of value,
2.The Requirement of Permanence based on the
solution of complete automation as the only discipline
in computer science,
 3. Post-science technology is Self-creation, not the
current man-made materialistic technology, for what
is self-created will be able to do anything we can do.
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4.  First Generation: (The automation of mental work)
IBM (HighTechnical Barrier to Computer Usage)
 Second Generation: (The computer can be used to
eliminate all its own technical barriers.)
Microsoft (No Barrier, but Artificial Standards)
 CurrentTechnology: (Discrimination of the computer)
Google, Apple, Amazon… (All in favor of humans)
 Third Generation: (Natural Standard and Law)
Post-Science (Elimination of All Barriers through
Complete Automation and Rational Decisions)
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5.  Intel: 133B (computer chips)
 IBM: 159B (business machines)
 Microsoft: 368B (user-friendly software)
 Google: 438B (Computer Newspaper Index)
 Apple: 710B (high-tech fashion lifestyle)
 Facebook: 271B (social media, CN Personal)
 Alibaba: 204B (B to B Commerce)
Pre-IBM, Pre-standardization, IBM are the past. 5

6. 1.The Computer Newspaper (e.g. Craigslist)
2. Infinite Spreadsheet (IS) Decision Center
(Big Data are the inputs and the outputs of IS.)
3. Universal Permanent Number (UPN)
4. UPN Self-Checkout
5. UPN MachineTranslation
6. UPN Search
7. UPN DNA Sequencing
8. Universal Permanent Device
9. Self-generating Neural Network (deep AI)
10. Self-manufactured General-Purpose Robot
(Adept, DAI unsuccessful competing w/ humans)6

7.  Before we act, we should make correct decisions.
 Big Data are collecting input/output for decisions.
 The Infinite Spreadsheet captures all input/output.
 UPNs give distinct permanent names to entities.
 Machine Learning replaces humans with computers.
 Hadoop and Spark are methods for analyzing data.
 IoT with wireless sensor automatically collect data.
 IS is for decisions. Watson, ML/DL are for games.
 Decisions with large range of tolerance, surveyed by
IS, are made by fuzzy logic without IS.
 The action will be automated by self-made Robots.
 Today’s technology only gives incomplete decisions.7

8.  The Infinite Spreadsheet answers the three
fundamental questions:
 (1) What is the price?
 (2) How to solve the financial crisis?
 (3) How to calculate the expected rate of
return? (What is the rate of return for small
businesses?)
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12.  The price is calculated by the Infinite
Spreadsheet in one iterative loop with a
given market-comparable rate of return.
 The expected rate of return on investment is
calculated with a given price, as in stocks, in
a double iterative loop, one for the price and
the other for the rate of return, where
different rates of return are tried, until the
price is right.
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13.  The Infinite Spreadsheet establishes economic
equilibrium among all the factors affecting
the price for infinity in time and space.
 A Decision Center will replace plans with
continuously recalculating dynamic planning
systems.
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14.  CAUSE: The market comparison method
keeps the price rigid, while economic
condition changes.
 CURE: The price should be calculated by the
Infinite Spreadsheet.
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18.  Income or fee (non-exclusive – exclusive)
$20,000-200,000; 40, 000-400,000; 80,000-
800,000; 160,000-1,600,000; 320,000-
3,200,000; 180%; 160%; 140%; 120%; 110%
to infinity (100%, 100%, 100%, 100%, 80%,
60%, 40%, 20%, 10% to infinity) Fuzzy Infinite
Spreadsheet
 40% rate of return 4 yrs. for current and
resale
 Price 2014 for Cloud Computing: $1,000,000
non-exclusive-$10,000,000exclusive 18

19.  Financial crises will continue to occur due to
economic instabilities.
 Infinite Spreadsheet stabilizes the price and
is based on the equation: Cash Return = Sum
of Cash Flows + Cash from Resale
 In a finite spreadsheet, the price can be
arbitrarily justified by the Cash from Resale.
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20.  Overvaluation and undervaluation are driven
by the Finite Spreadsheet Instability.
 The spatial dependence based on the supply
and demand model is stable.
 The temporal dependence based on the
Infinite Spreadsheet is unstable.
 The price is at a saddle point.
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21.  The price can be calculated from the Infinite
Spreadsheet and, therefore, should not be
obtained from market comparison.
 Time-series analyses of Big Data of the price for
valuation is not only useless, but often harmful.
 A decision center will frequently calculate the
price to generate Big Data.
 Plans should all be replaced by Planning Systems.
 The greatest hindrance to human progress is
comparing to the past: The Market Comparison
Method causes financial crises, and the peer
review process filters out truly original
discoveries, which should be peerless.
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22.  Gerard Debreu (& Kenneth Arrow): Theory of
Value: AN AXIOMATIC ANALYSIS OF ECONOMIC
EQUILIBRIUM
 Hugh Ching: “Quantitative Supply and Demand
Model Based on Infinite Spreadsheet” (Pat. No.
6,078,901)
 http://non-violable.com
 Demonstration on the Internet:
http://infinitespreadsheet.com (Full System)
http://123is.com (For Real Estate Valuation)
http://123iss.com (For Stock Rate of Return)
 Foxconn Cloud Information Provider
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23.  How to assign permanent and globally distinct
names to permanent entities, such as books, real
estates, and DNA, where the names can be
automatically handled by the computer, is the
problem solved by Universal Permanent Number.
Two Existing Incorrect Solutions:
 (1) All the past number systems apply to specific
items or areas and, thus, can come into conflict.
 (2) Words are permanently fuzzy: keyword systems
cannot be well-defined or handled automatically.
 The native language of the computer is the integer.
 Globalization will make UPN a necessity.
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24.  UPN is the complete set of distinct integers from
minus infinity to plus infinity.
 All the existing number systems, such as ISBNs,
Patent Numbers, DNA ID Numbers, and all other ID
Numbers, have been designed incorrectly because
they are not universally distinct.
 UPN can be remembered not by the user, but by
the completely automated Universal Permanent
Software, when the number of UPNs is large.
 UPN is a Natural Standard, not an artificial standard.
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25.  14-digits prefix=1 and 2 UPN for DNA and
people.
 14-digits prefix=3 UPNs for real estates.
 14-digits (4) UPNs for books.
 14-digits prefix=7 UPNs for robots >$10,000.
 21-digits UPNs for product serial numbers,
companies.
 11-digits or less UPNs forVIP items.
 12-digits and up UPNs can be leased in bulk.
 The largest UPN are for DNA sequence in the
order of 10 to the power of one billion:
101 billion
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26.  Google translate all languages to English.
 Post-science recommends that English be
replaced by a universal integer machine
language.
 Universal Permanent Numbers (UPN) should
be used to assign globally distinct integer
names to all the possible words, phrases,
sentences, poems, articles, books, etc.
 UPN can be remembered by completely
automated Universal Permanent Software
(UPS).
 UPS is based on Human Associative Memory.
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27.  Human Associative Memory (HAM) allows humans
to access an unlimited amount of data.
 Mathematically, the Human Associative Memory
corresponds to set theory.
 In Big Data, HAM corresponds to cluster analysis.
 Universal User Interface is based on HAM.
 Universal User Interface should be the only way
that the fuzzy human communicates with the
precisely logical computer and can be used as a
natural standard in Cloud Computing.
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29.  Computer science has NO DISCIPLINE.
 Engineering, especially complete automation,
contributes to overproduction, which leads to
financial crises and unemployment, when
machines/robots take over human jobs.
 Post-science provides infinite consideration
(rational decisions) and permanent creations
(DISCIPLINE).
 In post-science, Big Data will become Infinite
Data and Permanent Data.
 The Big Data Movement is rushing toward
post-science, which has already contributed
the Infinite Spreadsheet and Universal
Permanent Number to Big Data. 29

30.  Basic Required Courses to Be an Instructor in
Teaching 3 Post-Science Lessons for 6-Year-Old
 1. Jumpulse: How to double-hit a ball
 2. Infinite Spreadsheet: How to calculate the
real estate price and the stock rate of return
 3. Universal Permanent Software: How to
program using Human-Language Programming
 Specialization: 1. Solution ofTouch, 2. Solution
ofValue, and/or 3. Solution of Software.
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31. Thank You.
Post-Science Institute
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