Emotions have their shadows. These are the movements or actions resulting from the power of emotions. Use this simple fact to energize your business

2. I dedicate this presentation to
Ravi S Iyer
HR and Organization Development Consultant
For making so many rewarding comments on
my posts

3. SMART Goals Require…
Specific Measurable Assignable Realistic Time-Bound

4. The face in the mirror moves only if the lady moves

5. The shadow of the tree moves only if the tree moves

6. How about emo+ons? What are their shadows?

7. Even though we don’t see emo+ons; yet we see the
movements of their ac+ons

8. Move hearts to move hands in pockets

9. Move hearts to move hands in pockets
We don’t see emo+ons, but are able to see their ac+ons
(hands in pockets)

10. These leaders realize that emo+ons
are the bridge between goals and ac+ons

11. Emo+ons are a 'Powerhouse' for several things
like, crea+vity, anger, passion, compassion,
excitement, joy, thrill, happiness, sadness etc
and in your car seat example I would say that
some+mes even religious sen+ments play
a role in deciding whether a customer chooses
a leather seat cover or not
Ravi S Iyer

12. Move hearts to move hands in pockets

13. SMART Goals Require…
SMART Ac+ons
Specific Measurable Assignable Realistic Time-Bound
Actions
Actions
Actions
Actions
Actions

14. Ads have SMART goals towards targeted customers that
must lead to:
SMART ACTIONS

15. Say you want to advertise bottled water to sports people
You assign certain employee to increase sales
by 10% over three months

16. The groups decide to do that by advertising

17. The group members realizes that they need to trigger emotions

18. FEAR is a great emotional trigger

19. Sports people fear dehydration
The stronger the fear is, the greater the action is

20. Selling Emotions
You are not selling water; you are selling emotions for good health
or negative emotions of bad health

21. Some foods like garlic in pizza
make you feel thirsty

22. Young women care for their good shapes.
Sell bottled water where they exercise

23. Link drinking water emotionally to a social cause

24. Link drinking water emotionally to a social cause
Do you want to enjoy good health alone while children suffer?
10% of profit go for the treatment of children infected with cancer

25. Add the emotions of guilt to trigger action

26. Don’t want to
share your delight?

27. Value Addition

28. Value Addition
"If you find a better water to keep you well,
we’ll buy it for you"

29. There is a growing tendency to get more in less time
IN

30. Thirsty for a great body

31. Drink
the Walk

32. Water Your Success

33. Run and drink fun in the sun

34. BOTTLED WATER IS
Health running in your body

35. Go from SMART emotions
to SMART Actions

36. Thank you