2. Proposal Overview
 Recap
 You’ve got a lead, they have read your website, they have seen a
demo, they are impressed
 Proposal should give 1-2 options on pricing
 Compete with the top players price
 A smaller initial 90-120 day test
 Proposal Components
 Stock proposal components
 Custom introduction defining their opportunity
 Competitive Analysis
 Basic keyword research (optional)
 Pricing