1. Mobile First !
Best practices in Commerce
Christophe Leon - PureAgency.com
Moscow,'April'2nd'2013 #'HUBFORUM

2. HUBFORUM - PURE AGENCY

3. HUBFORUM - PURE AGENCY

4. SOME OF OUR CLIENTS
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5. A new era
23/03/2012 6

6. 150 interactions
per day with your
smartphone
23/03/2012 7

7. TRAFFIC MOBILE VS DESKTOP
Mobile Internet access will
overpass Pc access in 2014
2014
HUBFORUM - PURE AGENCY

8. RUSSIA IS MOBILE !
VS
2012 : RUSSIAN BECAME INTERNET 'SECOND LANGUAGE'
Smartphones and tablets sales already
2 surpassed PCs sales
x3
1 times
bigger
More than 60% of Smartphones users shopped
3 online in 2012
Source http://www.ericsson.com/, PWC Study
9 HUBFORUM - PURE AGENCY (source Tubbydev 2012)

9. MOSCOW, AHEAD OF THE MOBILE CONSUMPTION IN RUSSIA
40% OF ALL MOBILE DEVICES VISITS ARE FROM MOSCOW
33 %
Moscow Region
40 % St Petersburg region
Krasnodar Krai
Chelyabinsk Oblast
Other
4 %
9 %
14 %
10 HUBFORUM - PURE AGENCY

10. M- Commerce
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11. M-COMMERCE VS M-RETAIL ?
M-Commerce : E-Commerce through mobile
M-Retail : Generate Traffic to offline stores /
Increase conversion rates into stores
(mobile as purchase assistant)
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12. THE STATE OF M-COMMERCE IN EUROPE
2012
Revenues (€) 3 billions
% of Internet traffic 24 %
From FORRESTER
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13. €5 2012
billions
m-Commerce Ebay 2011 = 12 billions €
(worldwide)
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14. MOBILE SITES
Acquisition Mobile Site Mobile to Store
Store
M-
Co
m
m
er
Landing Pages
ce
‣ Multi OS / Multi-screen
‣ SEO optimization
‣ Lead acquisition
➡ Key benefit : Traffic Acquisition
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15. NATIVE APP
Enhanced experience ➡ Key Benefit
geolocalized push Retention & Brand Engagement
Augmented Reality
ore
App Stores visibility
nSt
e/ i
Social
M-
tor
Co
oS
mm
t
bile
er
ce
Mo
Retention Native App Social
Partage
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16. Best Practices
23/03/2012 17
20-03-2013 PURE AGENCY - EC1TO1

17. AMAZON.COM
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18. Best Practice :
Responsive Web /
23/03/2012
Responsive emailing 19

19. Non-responsive email example
FAIL
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20. RESPONSIVE E-MAIL
Be Responsive !
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21. Responsive Web Design
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22. Best practices :
Push Notifications
20-03-2013 PURE AGENCY - EC1TO1

23. KEY-BENEFITS
Apps Push Notification :
Best alternative to SMS Marketing
Engagement
FREE
Targeted Audience
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24. MOBILE ET RETAIL
Mobile & Retail
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25. Traffic Generation
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26. Do you know
PASSBOOK ?

27. DO YOU KNOW PASSBOOK ?
Loyalty Cards
M-Coupons
M-Ticketing
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28. PASSBOOK for Retail :
CAMAIEU Case

29. MOBILE TO STORES CAMPAIGN
sddf
RESPONSIVE OPTIMIZED PASSBOOK STORE PUSH
> > > >
EMAILING WEB LANDING PAGE COUPON LOCATOR GEOFENCING
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30. ENHANCED IN-STORE SHOPPING EXPERIENCE
Purchase Assistant
Scan
social
Prices Transparency
QR-codes
Drive-to-Store
Augmented Reality
M-Payment M-couponing
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31. LEROY MERLIN OMNICANAL STRATEGY

32. PRODUCT SCANNING

33. Customer Engagement

34. Tablets
for Commerce

35. IPAD : BLACK FRIDAY 2012 STAR
10%
of online purchases
88%
of traffic
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36. BURBERRY
‣ iPad application for sales
people
‣ iPad application as shopping
companion for customers
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37. NET-A-PORTER
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38. Immersive
Application
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39. Store Stats
Download, rating, review, analyze
Statistics Trafic
Volume, reporting, Recurrence, data base
monitoring
CRM Push Notification
User Journey, Deep Tracking,
profitability, Optimization Loyalty, Profitability
Media campain Adserving
Acquisition, ROI, Visibility, Rich Media, Web responsive
Audience emailing, revenues
MEASURE is KEY
to the development of Mobile and Tablets Marketing
HUBFORUM - P A URE GENCY 40

40. Thank'you'!
christophe@pureagency.com
Moscow,'April'2nd'2013 #'HUBFORUM

41. Thank you!
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42. FORUM
Moscow
April 2nd 2013
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