HUBFORUM PARIS 2013 Panel : Creativity is the future of innovation - Keynote Intervenant : Nicolas Bordas - Vice-Président TBWA Europe & President BEING Worldwide - TBWA http://www.hubforum.com/paris/2013/ www.hubinstitute.com

1. TBWA
#CREATIVITY
IS THE FUTURE
OF INNOVATION
NICOLAS BORDAS TBWAEUROPE

2. www.nicolasbordas.fr

4. INNOVATION
IS COMMUNICATION
IS INNOVATION

5. Historically,
innovations were
slow-going...

6. Telegraph- 1809
Morse code developed- 1826

7. Today, digital, social,
and localized means
innovation moves at
the speed of culture.

8. To stand out,
innovations are now
communicative.

9. We live in the age of
connected,
communicative
objects.

11. Red Tomato Pizza
Delivery to your door, with the push of a button.

12. LG’s Smart Kitchen.
Shopping, food preparation are all connected.

13. Windows of Opportunity:
Turning the car window into an entertainment portal

14. ERDF Linky: Communicating & Connected Meters

15. Health Tattoos
In development by Motorola.
Temporary tattoos that monitor vital signs in users.

16. Innovations need to
communicate via
design at its heart.

17. Sony MPMan
1998
iPod
2003

18. Festina Waterproof watches

19. Ploom Pax
E-Cigarettes

20. AidPod
Getting anti-diarrhea meds to rural areas
via Coca-Cola packs

21. Innovations need to
communicate via
names & language.

22. vs.

23. McDonald’s Spain
Turning wifi hotspots into a targeted ad

24. Innovations need to be
inherently social

25. The Google Talking Shoe
Social by Nature

26. C&A Fashion Like
Using connected hangers & Facebook
to help customers pick an outfit.

27. Botanicalls
Chip that tweets when plants need watering

28. How to get a good ROI?
(Return on Innovation)

29. For an ROI,
favor a creative work
culture.

31. For an ROI,
engineers should think
like communicators &
communicators like
engineers.

32. LOS ANGELES
LONDON
MEXICO CITY
PARIS
SHANGHAI
TOKYO
WARSAW
Disruption Days
The perfect way to bring together creatives & engineers
…

33. For an ROI,
a brand should wear its
beliefs on its sleeve.

34. Jawbone
A bright future?

35. The Nike Fuel Band

36. The Nissan Nismo

37. INNOVATION
IS COMMUNICATION
IS INNOVATION

38. Thank you.