SlideShare a Scribd company logo

Personal Branding 101

•Download as PPTX, PDF•
•
Institute for Systems Biology
Institute for Systems Biology

This talk was given to a group of undergrad interns at the Institute for Systems Biology in Seattle.

Self ImprovementBusinessTechnology
1 of 10
Personal Branding 101 Undergrad Lunch Discussion Aug. 10, 2012 Presented by Hsiao-Ching Chou
What’s Personal Branding? It’s how you market yourself so that you stand out in a crowd. aka: How to get a j-o-b.
What’s Marketing? It’s how you present yourself and your skills to be appealing to your intended audience.
Discover Your Brand • What are your immediate goals? • What’s your vision or BHAG? • What are skills and strengths? • How can you contribute to the conversation? • What makes you unique? • What’s your voice and personality? • What’s your design sensibility? • What are your signatures?
Are You Google-able?
Marketing Platforms • Resume and cover letter • Web site and/or blog • LinkedIn • Twitter • Facebook • Google Plus • YouTube • Instagram • Pinterest • Articles, publications
5 Keys to Success • Good writing • Sharp images/graphics/video • Diligent networking • Smart sense • Attention to detail
Must Haves • A proper head shot • Bio – short, medium, long • Tools: computer, camera, editing programs • Basic proficiency in social media tools • Initiative and the ability to react • Network of friends
You Are ’Net Natives • You need a digital trail • Your brand is your digital uniform
Questions?

Recommended

Content Marketing - Bridging the Brand to Customer Gap
Content Marketing - Bridging the Brand to Customer GapContent Marketing - Bridging the Brand to Customer Gap
Content Marketing - Bridging the Brand to Customer GapJoe Hines
 
Branding Yourself
Branding YourselfBranding Yourself
Branding YourselfRebecca Tall Brown
 
Personal Branding Workshop -
Personal Branding Workshop - Personal Branding Workshop -
Personal Branding Workshop - Michelle Williams
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPam Moore
 
Be Prepared! 5 Powerful Practical Strategies For Your Successful Job Search
Be Prepared! 5 Powerful Practical Strategies For Your Successful Job SearchBe Prepared! 5 Powerful Practical Strategies For Your Successful Job Search
Be Prepared! 5 Powerful Practical Strategies For Your Successful Job SearchJenni Proctor
 
Thought Leadership
Thought LeadershipThought Leadership
Thought LeadershipTathagat Varma
 
Personal branding
Personal brandingPersonal branding
Personal brandingHeba T'Allah Waleed
 
The Brand Called You - by Andy
The Brand Called You - by AndyThe Brand Called You - by Andy
The Brand Called You - by AndyAndy Ng
 

Recommended

Content Marketing - Bridging the Brand to Customer Gap
Content Marketing - Bridging the Brand to Customer GapContent Marketing - Bridging the Brand to Customer Gap
Content Marketing - Bridging the Brand to Customer GapJoe Hines
 
Branding Yourself
Branding YourselfBranding Yourself
Branding YourselfRebecca Tall Brown
 
Personal Branding Workshop -
Personal Branding Workshop - Personal Branding Workshop -
Personal Branding Workshop - Michelle Williams
 
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPersonal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal BrandPam Moore
 
Be Prepared! 5 Powerful Practical Strategies For Your Successful Job Search
Be Prepared! 5 Powerful Practical Strategies For Your Successful Job SearchBe Prepared! 5 Powerful Practical Strategies For Your Successful Job Search
Be Prepared! 5 Powerful Practical Strategies For Your Successful Job SearchJenni Proctor
 
Thought Leadership
Thought LeadershipThought Leadership
Thought LeadershipTathagat Varma
 
Personal branding
Personal brandingPersonal branding
Personal brandingHeba T'Allah Waleed
 
The Brand Called You - by Andy
The Brand Called You - by AndyThe Brand Called You - by Andy
The Brand Called You - by AndyAndy Ng
 
Why is Personal branding important for your Career
Why is Personal branding important for your CareerWhy is Personal branding important for your Career
Why is Personal branding important for your CareerRebecca Crowther
 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingRyan Slack
 
Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk Randa Moataz
 
Basics of Personal Branding by Raj Shrestha
Basics of Personal Branding by Raj ShresthaBasics of Personal Branding by Raj Shrestha
Basics of Personal Branding by Raj ShresthaRaj Shrestha
 
How to Establish Your Personal Brand
How to Establish Your Personal BrandHow to Establish Your Personal Brand
How to Establish Your Personal BrandSusan Peppercorn
 
Engage Audiences & Boost Brand Loyalty with Facebook
Engage Audiences & Boost Brand Loyalty with Facebook Engage Audiences & Boost Brand Loyalty with Facebook
Engage Audiences & Boost Brand Loyalty with Facebook Infusionsoft
 
Presentation | Audience Profiles
Presentation | Audience ProfilesPresentation | Audience Profiles
Presentation | Audience ProfilesOctopus & Son Social Media Inc.
 
Personal brand 2.0
Personal brand 2.0Personal brand 2.0
Personal brand 2.0adverteaze.com
 
How to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewHow to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewContent Equals Money
 
Personal Branding for Successful People
Personal Branding for Successful People Personal Branding for Successful People
Personal Branding for Successful People Assem El Shwadfy
 
Social Media Rockstar
Social Media RockstarSocial Media Rockstar
Social Media RockstarKaren Repoli
 
Social media rockstar update 2015
Social media rockstar update 2015Social media rockstar update 2015
Social media rockstar update 2015Karen Repoli
 
Personal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in BusinessPersonal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in BusinessMarie-Marthe Joly
 
Personalbranding
PersonalbrandingPersonalbranding
PersonalbrandingAnna T
 
SydPHP CV Talk
SydPHP CV TalkSydPHP CV Talk
SydPHP CV TalkNick Ferguson
 
Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
 
Personal Branding
Personal BrandingPersonal Branding
Personal BrandingSohan Khatri
 
Building a Professional Image
Building a Professional ImageBuilding a Professional Image
Building a Professional ImageBrad Nickel
 
Professional image gptc workshop1
Professional image gptc workshop1Professional image gptc workshop1
Professional image gptc workshop1hilleryms
 
7 Steps to Rocking Your Brand on Social Media
7 Steps to Rocking Your Brand on Social Media7 Steps to Rocking Your Brand on Social Media
7 Steps to Rocking Your Brand on Social MediaKatia Millar
 
Monica Orellana PNAS Paper
Monica Orellana PNAS PaperMonica Orellana PNAS Paper
Monica Orellana PNAS PaperInstitute for Systems Biology
 
Gen article
Gen articleGen article
Gen articleInstitute for Systems Biology
 

More Related Content

What's hot

Why is Personal branding important for your Career
Why is Personal branding important for your CareerWhy is Personal branding important for your Career
Why is Personal branding important for your CareerRebecca Crowther
 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingRyan Slack
 
Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk Randa Moataz
 
Basics of Personal Branding by Raj Shrestha
Basics of Personal Branding by Raj ShresthaBasics of Personal Branding by Raj Shrestha
Basics of Personal Branding by Raj ShresthaRaj Shrestha
 
How to Establish Your Personal Brand
How to Establish Your Personal BrandHow to Establish Your Personal Brand
How to Establish Your Personal BrandSusan Peppercorn
 
Engage Audiences & Boost Brand Loyalty with Facebook
Engage Audiences & Boost Brand Loyalty with Facebook Engage Audiences & Boost Brand Loyalty with Facebook
Engage Audiences & Boost Brand Loyalty with Facebook Infusionsoft
 
How to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewHow to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewContent Equals Money
 
Personal Branding for Successful People
Personal Branding for Successful People Personal Branding for Successful People
Personal Branding for Successful People Assem El Shwadfy
 
Social Media Rockstar
Social Media RockstarSocial Media Rockstar
Social Media RockstarKaren Repoli
 
Social media rockstar update 2015
Social media rockstar update 2015Social media rockstar update 2015
Social media rockstar update 2015Karen Repoli
 
Personal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in BusinessPersonal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in BusinessMarie-Marthe Joly
 
Personalbranding
PersonalbrandingPersonalbranding
PersonalbrandingAnna T
 
Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
 
Building a Professional Image
Building a Professional ImageBuilding a Professional Image
Building a Professional ImageBrad Nickel
 
Professional image gptc workshop1
Professional image gptc workshop1Professional image gptc workshop1
Professional image gptc workshop1hilleryms
 
7 Steps to Rocking Your Brand on Social Media
7 Steps to Rocking Your Brand on Social Media7 Steps to Rocking Your Brand on Social Media
7 Steps to Rocking Your Brand on Social MediaKatia Millar
 

What's hot (20)

Why is Personal branding important for your Career
Why is Personal branding important for your CareerWhy is Personal branding important for your Career
Why is Personal branding important for your Career
 
Suzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal BrandingSuzanne Rosnowski Personal Branding
Suzanne Rosnowski Personal Branding
 
Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk Randa Moataz- Copywriting Talk
Randa Moataz- Copywriting Talk
 
Basics of Personal Branding by Raj Shrestha
Basics of Personal Branding by Raj ShresthaBasics of Personal Branding by Raj Shrestha
Basics of Personal Branding by Raj Shrestha
 
How to Establish Your Personal Brand
How to Establish Your Personal BrandHow to Establish Your Personal Brand
How to Establish Your Personal Brand
 
Engage Audiences & Boost Brand Loyalty with Facebook
Engage Audiences & Boost Brand Loyalty with Facebook Engage Audiences & Boost Brand Loyalty with Facebook
Engage Audiences & Boost Brand Loyalty with Facebook
 
Presentation | Audience Profiles
Presentation | Audience ProfilesPresentation | Audience Profiles
Presentation | Audience Profiles
 
Personal brand 2.0
Personal brand 2.0Personal brand 2.0
Personal brand 2.0
 
How to Develop Your Brand's Point of View
How to Develop Your Brand's Point of ViewHow to Develop Your Brand's Point of View
How to Develop Your Brand's Point of View
 
Personal Branding for Successful People
Personal Branding for Successful People Personal Branding for Successful People
Personal Branding for Successful People
 
Social Media Rockstar
Social Media RockstarSocial Media Rockstar
Social Media Rockstar
 
Social media rockstar update 2015
Social media rockstar update 2015Social media rockstar update 2015
Social media rockstar update 2015
 
Personal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in BusinessPersonal Branding 2015 | Brits in Business
Personal Branding 2015 | Brits in Business
 
Personalbranding
PersonalbrandingPersonalbranding
Personalbranding
 
SydPHP CV Talk
SydPHP CV TalkSydPHP CV Talk
SydPHP CV Talk
 
Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011Building Your Personal Brand & Your Career - February 2011
Building Your Personal Brand & Your Career - February 2011
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Building a Professional Image
Building a Professional ImageBuilding a Professional Image
Building a Professional Image
 
Professional image gptc workshop1
Professional image gptc workshop1Professional image gptc workshop1
Professional image gptc workshop1
 
7 Steps to Rocking Your Brand on Social Media
7 Steps to Rocking Your Brand on Social Media7 Steps to Rocking Your Brand on Social Media
7 Steps to Rocking Your Brand on Social Media
 

Viewers also liked

Viewers also liked (7)

Monica Orellana PNAS Paper
Monica Orellana PNAS PaperMonica Orellana PNAS Paper
Monica Orellana PNAS Paper
 
Gen article
Gen articleGen article
Gen article
 
OEL Paper
OEL PaperOEL Paper
OEL Paper
 
Monica Orellana PNAS Paper
Monica Orellana PNAS PaperMonica Orellana PNAS Paper
Monica Orellana PNAS Paper
 
DNA Deluge of Data-nyt_nov2011
DNA Deluge of Data-nyt_nov2011DNA Deluge of Data-nyt_nov2011
DNA Deluge of Data-nyt_nov2011
 
Dr. Lee Hood's Russ Prize Acceptance Remarks
Dr. Lee Hood's Russ Prize Acceptance RemarksDr. Lee Hood's Russ Prize Acceptance Remarks
Dr. Lee Hood's Russ Prize Acceptance Remarks
 
Information Flow: From research to the media.
Information Flow: From research to the media.Information Flow: From research to the media.
Information Flow: From research to the media.
 

Similar to Personal Branding 101

Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketingloopster3
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
 
Build a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging successBuild a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging successTBEX
 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee EngagementPhilip Calvert
 
Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationSarahJWalker
 
An Introduction to Social Media for Business
An Introduction to Social Media for BusinessAn Introduction to Social Media for Business
An Introduction to Social Media for BusinessMiami University
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Pam Moore
 
Personal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPersonal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPaul Segreto
 
Personal Branding via Social Media
Personal Branding via Social MediaPersonal Branding via Social Media
Personal Branding via Social MediaAbbas Alidina
 
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Rejoice Ojiaku
 
Build Your Personal Brand Through Networking
Build Your Personal Brand Through NetworkingBuild Your Personal Brand Through Networking
Build Your Personal Brand Through NetworkingThe Marketing Lady
 
The Case For Start-ups & Entrepreneurs to Embrace Social Media
The Case For Start-ups & Entrepreneurs to Embrace Social MediaThe Case For Start-ups & Entrepreneurs to Embrace Social Media
The Case For Start-ups & Entrepreneurs to Embrace Social MediaMidas Touch Consultants
 
Pencitraan dan social media
Pencitraan dan social mediaPencitraan dan social media
Pencitraan dan social mediaArya Dhiratara
 
Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Jesse Taggert
 
Personal brandinghima 09102016
Personal brandinghima 09102016Personal brandinghima 09102016
Personal brandinghima 09102016Ludwig Suparmo
 
Personal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationPersonal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationRichaGoel44
 
How to be a Better YOU online!
How to be a Better YOU online!How to be a Better YOU online!
How to be a Better YOU online!Sajeetharan
 

Similar to Personal Branding 101 (20)

Find, nurture and grow with social media marketing
Find, nurture and grow with social media marketingFind, nurture and grow with social media marketing
Find, nurture and grow with social media marketing
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal Branding
 
Build a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging successBuild a better blogging brand - how a unique identity is key to blogging success
Build a better blogging brand - how a unique identity is key to blogging success
 
Managing Your Personal Brand, Optimizing LinkedIn and Interviewing Successfully
Managing Your Personal Brand, Optimizing LinkedIn and Interviewing SuccessfullyManaging Your Personal Brand, Optimizing LinkedIn and Interviewing Successfully
Managing Your Personal Brand, Optimizing LinkedIn and Interviewing Successfully
 
Social Media for Employee Engagement
Social Media for Employee EngagementSocial Media for Employee Engagement
Social Media for Employee Engagement
 
Philip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentationPhilip calvert social media and employee engagement presentation
Philip calvert social media and employee engagement presentation
 
Reboot Camp Session 2: Tell Your Story (Personal Branding)
Reboot Camp Session 2: Tell Your Story (Personal Branding)Reboot Camp Session 2: Tell Your Story (Personal Branding)
Reboot Camp Session 2: Tell Your Story (Personal Branding)
 
Consulting 101 day 4
Consulting 101 day 4Consulting 101 day 4
Consulting 101 day 4
 
An Introduction to Social Media for Business
An Introduction to Social Media for BusinessAn Introduction to Social Media for Business
An Introduction to Social Media for Business
 
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
 
Personal Branding for Franchise Brokers
Personal Branding for Franchise BrokersPersonal Branding for Franchise Brokers
Personal Branding for Franchise Brokers
 
Personal Branding via Social Media
Personal Branding via Social MediaPersonal Branding via Social Media
Personal Branding via Social Media
 
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
Yesterday’s Price Is Not Today’s Price” – How Your Personal Brand Can Help Yo...
 
Build Your Personal Brand Through Networking
Build Your Personal Brand Through NetworkingBuild Your Personal Brand Through Networking
Build Your Personal Brand Through Networking
 
The Case For Start-ups & Entrepreneurs to Embrace Social Media
The Case For Start-ups & Entrepreneurs to Embrace Social MediaThe Case For Start-ups & Entrepreneurs to Embrace Social Media
The Case For Start-ups & Entrepreneurs to Embrace Social Media
 
Pencitraan dan social media
Pencitraan dan social mediaPencitraan dan social media
Pencitraan dan social media
 
Toolbox marketing-for-startups02
Toolbox marketing-for-startups02Toolbox marketing-for-startups02
Toolbox marketing-for-startups02
 
Personal brandinghima 09102016
Personal brandinghima 09102016Personal brandinghima 09102016
Personal brandinghima 09102016
 
Personal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and educationPersonal Branding Webinar on women leadership and empowerment and education
Personal Branding Webinar on women leadership and empowerment and education
 
How to be a Better YOU online!
How to be a Better YOU online!How to be a Better YOU online!
How to be a Better YOU online!
 

More from Institute for Systems Biology

Revolutionizing medicine in the 21st century through systems approaches
Revolutionizing medicine in the 21st century through systems approachesRevolutionizing medicine in the 21st century through systems approaches
Revolutionizing medicine in the 21st century through systems approachesInstitute for Systems Biology
 
ISB Prosperity Partnership Presentation by John Aitchison
ISB Prosperity Partnership Presentation by John AitchisonISB Prosperity Partnership Presentation by John Aitchison
ISB Prosperity Partnership Presentation by John AitchisonInstitute for Systems Biology
 

More from Institute for Systems Biology (6)

Revolutionizing medicine in the 21st century through systems approaches
Revolutionizing medicine in the 21st century through systems approachesRevolutionizing medicine in the 21st century through systems approaches
Revolutionizing medicine in the 21st century through systems approaches
 
Sage.hutch.conversations.flyer
Sage.hutch.conversations.flyerSage.hutch.conversations.flyer
Sage.hutch.conversations.flyer
 
OEL Addendum
OEL AddendumOEL Addendum
OEL Addendum
 
The economistcrackcancer
The economistcrackcancerThe economistcrackcancer
The economistcrackcancer
 
Paul Allen Open Science
Paul Allen Open SciencePaul Allen Open Science
Paul Allen Open Science
 
ISB Prosperity Partnership Presentation by John Aitchison
ISB Prosperity Partnership Presentation by John AitchisonISB Prosperity Partnership Presentation by John Aitchison
ISB Prosperity Partnership Presentation by John Aitchison
 

Recently uploaded

Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theorydrae5
 
The Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by MindbrushThe Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by MindbrushShivain97
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)Delhi Call girls
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxpadhand000
 
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Call Girls in Nagpur High Profile
 
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,dollysharma2066
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)Delhi Call girls
 
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...PsychicRuben LoveSpells
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)Delhi Call girls
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfpastor83
 
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girlsPooja Nehwal
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)Delhi Call girls
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morvikas rana
 

Recently uploaded (15)

Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
The Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by MindbrushThe Selfspace Journal Preview by Mindbrush
The Selfspace Journal Preview by Mindbrush
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
 
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
 
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
8377087607 Full Enjoy @24/7-CLEAN-Call Girls In Chhatarpur,
 
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
 
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
$ Love Spells^ 💎 (310) 882-6330 in West Virginia, WV | Psychic Reading Best B...
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdf
 
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
9892124323, Call Girls in mumbai, Vashi Call Girls , Kurla Call girls
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
 

Personal Branding 101

  • 1. Personal Branding 101 Undergrad Lunch Discussion Aug. 10, 2012 Presented by Hsiao-Ching Chou
  • 2. What’s Personal Branding? It’s how you market yourself so that you stand out in a crowd. aka: How to get a j-o-b.
  • 3. What’s Marketing? It’s how you present yourself and your skills to be appealing to your intended audience.
  • 4. Discover Your Brand • What are your immediate goals? • What’s your vision or BHAG? • What are skills and strengths? • How can you contribute to the conversation? • What makes you unique? • What’s your voice and personality? • What’s your design sensibility? • What are your signatures?
  • 6. Marketing Platforms • Resume and cover letter • Web site and/or blog • LinkedIn • Twitter • Facebook • Google Plus • YouTube • Instagram • Pinterest • Articles, publications
  • 7. 5 Keys to Success • Good writing • Sharp images/graphics/video • Diligent networking • Smart sense • Attention to detail
  • 8. Must Haves • A proper head shot • Bio – short, medium, long • Tools: computer, camera, editing programs • Basic proficiency in social media tools • Initiative and the ability to react • Network of friends
  • 9. You Are ’Net Natives • You need a digital trail • Your brand is your digital uniform