Biocon Social Media ppt

1. Biocon stakeholder
engagement

2. Cipla
Dr. Reddy’s
Aurobindo Pharma
Lupin
Sun Pharma
Biocon
26,475 Followers
(8 updates/ week)
1,72,558 Followers
(5 updates / week)
469 Followers
(1 update/ month)
3,762 followers
(Inactive)
15,807 followers
(Inactive since
June’13)
1,681 Followers
(1593 tweets)
3,845 Followers
(3561 tweets)
2,090 Followers
(212 tweets)
3,284 followers
(528 tweets)
Absent
402 Subscribers
(72 Videos)
180 Subscribers
(19 Videos)
127 Subscribers
(2 videos)
47 Subscribers
(12 videos)
Absent
1,05,802 Followers
(253 updates)
1,31,607 Followers
(380 updates)
30,387 Followers
(no updates)
21,181 Followers
(no updates)
1,12,120 Followers
(1 update)
31,124 Followers
(10 updates/ week)
3,675 Followers
(4,427 tweets)
462 Subscribers
(376 Videos)
1,14,300 Followers
(251 updates)
Pharma – Social Media PRESENCE

3. BIOCON: DIGITAL FOOTPRINT
1
post per month
2
post per month
30
post per month
60
tweets per month
20
posts per month
4
videos per quarter
CMD blog

4. Stakeholders
Doctors ClientsPatients Investors

5. APP engagement
DiabetEASE app for healthcare providers across India provides
scientific support, patient counselling support, case discussions,
adverse event reporting, news and updates, list of conferences etc.
A tool for symptom based diagnostic of GERD and measurement of
its impact of quality life. It has a simple, self-administered and
patient-centred questionnaire comprising six questions.
A Mobile application to add value to Therapeutic drug monitoring
service by providing real time drug levels to Nephrologists using
Biocon immunosuppressants.
PSO Cal designed to provide ease and convenience to
dermatologists in calculating Psoriasis Area Severity Index (PASI)
scores of their patients.

6. DIABETES AWARENESS
Diabetes awareness
campaigns #KnowDiabetes/
#RaiseYourHand involved
patient testimonials, Diabetes
food trails and Doctor-Patient
social media interactions and
candle light marches.

7. #SpotItTreat campaigns for Psoriasis, #DetectToDefeat for Breast cancer
and #KnowHepatitisActNow campaigns for Hepatitis had lot of
educational videos and tips on social media to bring about awareness
DISEASE AWARENESS

8. Namma Biocon
Community
workes to
renovate public
places, Biocon
launched BASC
club for sports
enthusiasts.
Indian Ocean
lead vocalist
visited us as part
of
#BioconLuminu
sSeries
EMPLOYEE COMMUNITY ENGAGEMENT

9. COMMUNITY DEVELOPMENT INITIATIVES
Several CSR campaigns have been executed by Biocon
foundation and has been extenseively covered in Social
Media - #BreastCancer Awareness in Karnataka, #eLAJ
smart clinics providing one stop solution in Rajasthan,
#Anti-Tobacco awareness in Nagaland and cancer
screening in Bengaluru.

10. As
INVESTOR engagement
CMD’s Blog
Bio Conversations provide info about all research at Biocon.Also promo
videos, social media posts about innovations & research woo investors.
#CrediblyCapable campaign had several posts showcasing Biocon to
investors. #HappyToShare campaign shares top innovations and
achievements of Biocon.

11. THOUGHT LEADERSHIP
The Lets Talk show on youtube
had some famous celebrities
coming and talking about their
stories revolving around cancer
that was part of cancer awareness
campaigns.
The Immuno-Oncology Symposium
hosted by Biocon had some top
healthcare industry leaders attend
it and talk about the
adavancements.

12. Thank
You