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*** To download the full white paper, go to http://bit.ly/13YVy5g ***
This is part three of Incite's new briefing on the core issues for marketers and communicators in 2013.
In this section of the briefing, 300 corporate executives lend insight on how multi-channel and omni-channel strategies are going to impact on the marketing and communications functions in 2013.
We look at:
1) What is multi-channel?
2) Why should you care?
3) Challenges and Obstacles
4) Anticipated budgetary changes
5) Benchmarks on preparation across US companies
*** To download the entire briefing, go to http://bit.ly/13YVy5g ***