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Incite: Marketing

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marketing, CMOs, social media, customer-centricity, big data, digital marketing, online marketing, real time marketing, internal convergence, transmedia, facebook, customer experiences.

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Incite: Marketing

  1. 1. Sony ElectronicsMike FasuloChief Marketing OfficerL’OrealMarc SpeichertChief Marketing OfficerArby’sRuss KleinChief Marketing OfficerAflacMichael ZunaChief Marketing OfficerHertzBob StuartChief Marketing OfficerSearsJennifer DominiquiniChief Marketing Officer(Toys/Sporting Goods)CMO INSIGHT FROMMarketing SummitMEET AND WORK WITHCustomer-CentricSuccessGet closer to yourcustomers and use whatyou learn to delivermore effective marketingEffectiveMulti-channelOvercome the complexityof a fragmented marketinglandscape to buildcampaigns that workUniqueCustomerExperiencesPersonalise messageand medium to createrelevant campaignsthat truly engageMEASURETO IMPROVEPERFORMANCEAccurate measurementacross many channels tomake better marketingdecisionsCollaborateto winMend seams betweencommunications andmarketing touchpointsfor integrated, authenticconversationSeptember 18–19New York Cityincitemc.com/marketingEngage theaccessible customerDrive evolution to multi-channel,customer-centric marketing#incitesummitlearn
  2. 2. Your new tool forbetter marketing 88%of CEOs saycustomer-alignment istop corporatepriority for next5 years. So this isthe main focus ofthe entire Summit.79%of marketers saymulti-channelmarketing is verycomplex - and only48% feel preparedfor it. You’ll getprepared, with30+ experts tohelp you.Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketingWelcome to InciteWhat we deliverTargeted and relevant corporate insighton the key issues for you in 2013:CUSTOMER CENTRIC BUSINESS: How you can driveyour company to become better aligned with customers– and then do marketing that’s more effectiveMULTI-CHANNEL MARKETING: Assess the fragmentedmarketing landscape, and build a strategy that reachescustomers where they want to be reaches customers atthe right time and place - for better responseUNIQUE CUSTOMER EXPERIENCES: Leverage newopportunities to segment and target customers – soyou can build personalised messages and unique,seamless experiencesMEASUREMENT TO IMPROVE: Get cutting-edgeinsight on how you can more accurately measure theimpact of your marketing on your brand – and bottom lineSEAMLESS COLLABORATION: Break down silos andbuild harmony so multiple departments work bettertogether to share data on customers and co-ordinateexternal messaging for a more authentic voiceWHAT MAKES US DIFFERENTNOT YOUR STANDARD CONFERENCE.Why?Because we:Ban powerpoint to enhance interactionWe don’t force you to sit through extensive andirrelevant slide decksEnsure every discussion is relevant and usefulNot a platform for self-congratulation and irrelevanceFocus on sceptical debate and realityWe don’t advocate the latest developments simplybecause they’re newEngage your peers with valuable contentpermanently We don’t just pitch you for 3 monthsand disappearTOUGH QUESTIONS,CHALLENGING DEBATEWhat makes us betterthan the rest?Seniority for Unrivalled Insight: With 12+ Chief Marketingand Communications Officers, you get in-depth insightfrom the people shaping strategy at some of the biggestcompanies in the world, like L’Oreal, Sony and Molson CoorsPeer-Driven to Guarantee Relevance: Every session hasbeen suggested by senior marketers - so every session isaligned to your needsAlways Cutting Edge: Every discussion evolves right upto the event, meaning the rapidly-changing marketingenvironment is reflected, not ignoredExclusively Corporate: No agencies or vendors invited.This was built by your corporate peers - for you and othercorporate peersTo collaborate in definingour sessions, go towww.incitemc.com
  3. 3. What are you waiting for?Buy your ticket now at www.incitemc.com/marketingsave $400 if you book before the 12th JulyWHAT MAKES US DIFFERENTWe’ve got atrack recordyou can trust...But don’tjust take ourword for it:This is a new brand from the teamthat brought you Useful SocialMedia and Ethical Corporation.With over twelve years’ experiencein putting together businesssummits, analysis and insight,we know how to deliver you theconference and the communitythat you need.USMLoved it,awesomeAmericanAirlinesGreatspeakers,greatcontent,great brandsGoddard SystemsVeryenlighteningGeneral MotorsGreatspeakers oncorporatefocusedtopicsSAPMyspendis wellworth itVerizonWirelessI was inspired by so manyof the presentationsRegions FinancialA wonderfulopportunityto connecteBayAn excellent way to gainactionable insightsYUM! BrandsLoved it,awesomeAmericanAirlinesGreatspeakers,greatcontent,great brandsGoddard SystemsVeryenlighteningGeneral MotorsGreatspeakers oncorporatefocusedtopicsSAPMyspendis wellworth itVerizonWirelessI was inspired by so manyof the presentationsRegions FinancialA wonderfulopportunityto connecteBayAn excellent way to gainactionable insightsYUM! BrandsAnd who has come along toour conferences before?andmanymore!
  4. 4. We know your key problems.Incite helps you solve them.YOUR CONFERENCEof marketers sayit’s importantto build uniquecustomerexperiencesand morepersonalisedcampaignsSo 8 Chief MarketingOfficers and Vice-Presidents are taskedwith investigating thisissue with you - andsharing their expertise86%say multipledepartments mustwork bettertogether fora company todeliver enhanced,unified customerexperienceCo-located with aCommunications summit,you get 2 days of learningto wortk together - andextra insight from15 Chief CommunicationsOfficers and VPs ofCommunications94%of marketers saytheir companyneeds to get moreclosely aligned totheir customersWith insight from13 C-suite executives,over 7 keynote sessionsand 6 workshops,you’ll learn all youneed to know93%of marketers sayit’s importantto do betterintegrated,multi-channelmarketing in 2013So multi-channel isthe second key themeof the Summit.12+ hours of insight anddiscussion to help youdo your job better91%Want to see the full agenda?Turn the page for a basic version, and see the complete programmeat www.incitemc.com/marketing
  5. 5. Not Your Standard AgendaFluid, evolving and always cutting edgeYou may have noticed our agenda only features titles and speakerson the next two pages.That’s intentional. Our conference is designed to evolveright up to September 18.All sessions are Q&A-based, andyou get to define thequestions we ask.You can vote on our current questions,and submit your own for each discussion,at www.incitemc.comThis ensures that every session:1 Fits far more closely withyour priorities: Detailedresponses to core questions, not vaguepresentations2 Stays up to date: Rather thanbeing stuck with a 3-month old agenda,you know that this Summit will keeppace with such a fast moving spaceWe’re also don’t promise the world. We can’t deliverall the solutions to all the problems challengingcommunicators worldwide. Nor can anyone else.What we can do is1 Bring together the best corporatespeaker roster you’ll find this year2 Give you the opportunity to ask themyour questions3 Run robust, challenging, well-targeted debatesto get the best insight there is on allthe issues you’re dealing withThere’s more detail onlineWe’ve done months of research, andalready have our own list of core questions we’llanswer at the Summit.You can get a full detailed agenda atwww.incitemc.com/marketingThe agenda will evolve with your feedback, so getinvolved and make this conference even morevaluable to you. Vote and submit questions atwww.incitemc.comYOUR CONFERENCEexpert speakers from these huge brands:Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketing
  6. 6. Join the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketingIn-depth agenda available atwww.incitemc.com/marketingdayoneWORKSHOPS Data driven creativity:an oxymoron? Use what you learn to drive bettermarketing campaigns Hewlett PackardRob WaitVice-President, Marketing RicohSandra ZorattiVice-President, Marketing SharpRobert ScaglioneFormer Chief Marketing Officer(currently Chairman of OwnerIQ) Keep it super-relevant:personalised marketing Granular customer understanding toensure every message is relevant SmirnoffMichelle KleinVice-President, Smirnoff GlobalMarketing, Communications Digital Think fast, act faster Real-time insight for quick decisionmaking and responsive marketing AflacMichael ZunaChief Marketing and Sales Officer Hit them whenthey’re listening Choose the right channels, and use themat the right time for better engagement SiemensJim WhaleySenior Vice-President,Communications and Marketing Whole Foods LtdBill TolanyHead of Integrated Marketing Barnes NobleSasha NorkinVice-President of Digitaland Channel MarketingYOUR CONFERENCEC-Suite Keynotes Get ready for acustomer-centric future Evolve your corporate culture to focusbetter on the customer Sony ElectronicsMike FasuloChief Marketing Officer ChobaniNicki BriggsChief Communications Officer Make the move tocustomer-centricitywithout causing chaos Get a customer-centric internal organisationthat’s simple, not complex MetLifeClaire BurnsChief Customer Officer Dow JonesPaula KeveChief Communications Officer Arby’s innovative approachto customer engagement Content-generated share of voice, social currencyand how Russ Klein keeps Arby’s innovative Arby’s Restaurant’sRussell KleinChief Marketing Officer How to listen, so youcan talk back better Use proximity to your customer to deliverbetter marketing Jockey InternationalDustin CohnChief Marketing Officer HertzBob StuartChief Marketing Officer Ericsson/Coinstar/SabaNora DenzelNon-Executive Director
  7. 7. WORKSHOPS Define your impacton the bottom line How new data sources give you more detailon your marketing’s effectiveness The Home DepotFred NeilVice President Marketing, CRM, CustomerInsights Analytics Is ‘influencer relationshipmanagement’ the future ofmarketing? Is ‘influencer relationship management’ the futureof marketing? Weight WatchersCheryl CallanSenior Vice-President, Marketing SoLoMo: Boomor bust in 2013? SoLoMo: Boom or bust in 2013? Coca ColaBrad TaylorVice-President, Customer Marketing Lost in translation: is ‘glocal’important enough to add toyour vocabulary? A sceptical assessment of a horrible word LenovoJeff ShaferVice-President, Global Communications Internal collaboration: moreimportant than externalengagement? Internal collaboration: more important thanexternal engagement? CitigroupBen EylerVice-President, Marketingand Communications ComcastChris HelleExecutive Director, Brand Marketingand StrategyGet in-depth with our agenda:Find out more about each topic, and vote on thekey questions to ask our speakers atwww.incitemc.com/marketingdaytwoYOUR CONFERENCEJoin the conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/marketingC-Suite Keynotes How Marc Speicherthas evolved the L’Orealapproach to customerengagement A look at the changes the CMO has madeto ensure L’Oreal stats on the cutting edge L’OrealMarc SpeichertChief Marketing Officer Build uniquecustomer experiences Manage complexity to integrate many channels intoone effective, personalised customer experience Sears/K-MartJennifer DominiquiniChief Marketing Officer -Seasonal and Outdoor Living Restaurant.comChristopher KrohnPresident and ChiefMarketing Officer Less silos =more success Break down internal barriers and geteveryone singing from the same hymn sheet BASFRobin RotenbergChief Communications Officer Molson CoorsDan LewisChief Public Affairs Officer
  8. 8. AN UNRIVALLEDCOLLECTION OFCORPORATE EXPERTSYou won’t find another event with100% corporate speakers from40+ large brands.And you won’t find 13 C-suite marketingand communications executives in oneroom anywhere else.This is the best opportunity to getinsight direct from the leading playersin marketing.AN EVOLVING,DYNAMICEVENTFact one: Marketing ischanging fast.Fact two: Once aconference launches, thesessions covered don’tchange. For months.Our sessions change. Everyquestion asked to ourspeaker faculty will evolveand change right up to theconference. And you get tospearhead that evolution.Suggest a question andvote on existing ones atwww.incitemc.comTOUGH, SCEPTICALDISCUSSIONNo back slapping. No blue skyfuturology. This is a meeting of mindsto find the best answers out there to thecritical questions you face. We ask thetough questions - volunteered by you- to the best corporate experts out there.We get you results you can use.THE BEST USEOF YOUR TIMEThis is a one-stop shopfor strategic marketers.You get in-depth insight onthe top issues you’ll faceall year. You take two daysout of the office, but youare equipped with strategicinsight, best practice,benchmarks and casestudies to supercharge yourcommunications strategyfor the other 363.PRACTICALOPPORTUNITIESTO WORK WITHPEERSNo sitting and listening.Co-located with Incite:Communications, you getmultiple opportunities toactively work with peers tofind solutions. In-depth QAsessions. Lively discussion.Small-scale, dynamic workinggroups. You come here towork. Not just listen.We’reThe BestOptionFor YouWhat You GetCOLLABORATIONBUILT INEvery issue coveredcomes from the feedbackof 300+ executive peers- and as a member ofthe community you voteon how much time eachissue gets.Every session - keynoteor workshop - has nopowerpoint. Our speakersanswer tough questions.And you can suggestand vote on thequestions to ask.We don’t just run this event.We build a community.And that means that everyweek we put together keystats, facts and analysis oncorporate marketing bestpractice. That’s basedon feedback from thecommunity - and you.What are you waiting for?Buy your ticket now at www.incitemc.com/marketingsave $400 if you book before July 12
  9. 9. The incite communityis your newbest friendWe incite debate on core Marketing issues.• We ask tough questions of those best placed to answer them.• We give you a voice.• We leverage the community to spot trends and get results.Incite is not a conference. Incite is a community.We facilitate debate between senior Marketing andCommunications executives. We act as a strident editorof debate, and we ensure the conversation istargeted, robust, and usefulFind out more at www.incitemc.com1Stats and trends fromhundreds of peers.In your inbox. Weekly.Give us your feedback and we pullhundreds of submissions togetherto find stats, facts and trends - andshare it with you. Exclusive, usefulinsight. Every week.2Got a tough question?Get answers from hundredsof peers with experience.We’ll ask our thousands-strongcommunity your question. Andget you the answers you need.Collaborate with peersthrough InciteGo to www.incitemc.com for moreWhat You Gettry us out!Download ourbriefing on the stateof marketing andcommunications in 2013IncIte The Marketing CommunicationsCommunityTough questions, insightful answersJoin the conversation atfacebook.com/InciteMC@InciteMCwww.inciteMC.comHow willmarketing andcommunicationsevolve in 2013?Relive our webinaron multi-channelbest practiceGet both of these resourcesat www.incitemc.com3Set the agenda forour exclusive industrysummit:Build our dynamic summit withus - and get significant discountsfor your help. And a betterconference for you.4Insider Perks:Benefit from exclusive discountsand be the first to receive ourindustry leading content.TicketPriceFull Price$1795Purchase by July 12$1395SAVE$400August 9$1645SAVE$150CALL +1 800 814 34 59EMAIL register@incitemc.comONLINE www.incitemc.com/marketingREGISTER YOURPLACE NOWThe Incite Summit18 – 19 September 2013The New Yorker Hotel, NYCALL PASSESINCLUDEAccess to allsessions, lunchesand drinksreception
  10. 10. PLUS:Double the insight: Access to insight from 20+ senior communications executivesDouble the networking: Get to meet and forge relationships with peers from theCommunications function - and work directly with them in our working groupsDouble the discussion: Sit in on our Incite:Communications sessions to equiptools to work better with peers back in the officeDOUBLE THE VALUE.Your pass gets you all accessto Incite:communications too!confirmed to contributeSPEAKERSat a glance: Insight on the issues we’ll be discussingAGENDAThe Customer-Centric FutureChange yourcorporate culture tofocus better on thecustomerMoving Customer-Centric WithoutCausing ChaosGet a customer-centricinternal organisationthat’s simple, notcomplexHow To Listen,So You Can TalkBack BetterGet more usefulinsight about yourcustomers, anduse it to do betterCommunicationsBuild UniqueCustomer ExperiencesManage a complexCommunicationslandscape and integratemany channels to buildone effective stakehold-er experienceLess Silos =More SuccessBreak down internalbarriers and geteveryone singing fromthe same hymn sheetFrom CampaignsTo EngagingStoriesTelling stories =more engage-ment than tradi-tional campaigns:Shift your focusRight Time,Right PlaceCommunicationsLots of channels,one message:Talk where yourcustomer islisteningDealing Witha ‘Universeof One’How corporationscan talk toindividualsGoing GlocalAnother newbuzzword, oran essentialelement of yourcommunicationsstrategy?ProveYour WorthUse metrics andmeasurementto show yourjob makes adifferenceImprovedData Collection= BetterCustomerUnderstandingMarshal multipledata sources forbetter decisionmakingGet FriendlyWith TheRight PeopleEffectiveadvocacy:Get influencersonsideWhat are you waiting for?Get access to your Incite:Marketing Summit AND all this additionalinsight by buying a ticket at www.incitemc.com/marketingfacebook.com/InciteMC@InciteMCwww.incitemc.com/marketingMolson CoorsDan LewisChief Public AffairsOfficerBASFRobin RotenbergChief CommunicationsOfficerChobaniNicki BriggsChief CommunicationsOfficerDow JonesPaula KeveChief CommunicationsOfficerMetLifeClaire BurnsChief Customer OfficerCaesar’s EntertainmentJan JonesSenior Vice-President,Communications andGovernment RelationsWells FargoAlan EliasSenior Vice-President,Head of Wholesale BankCommunicationsPfizerAnnaMaria DeSalvaVice-President,Global Communications(Medical and RD)SprintDoug DuvallVice-President, CorporateCommunicationsLenovoJeff ShaferVice-President,Global CommunicationsMcDonald’sHeather OldaniHead of USCommunicationsYum BrandsAmy SherwoodVice-President,Public Relations andConsumer AffairsPfizerSherry PudloskiVice-President,WorldwideCommunicationsCardinal HealthcareJill LaNouetteVice-President,Public AffairsCitiBen EylerVice-President, Marketingand Communications
  11. 11. incitemc.com/marketingBuilt by the Community.100 per cent Relevant:Unrivalled peer-directed agenda- build from direct feedbackfrom 300+ executives. Youcan be confident we cover theissues you need to know aboutAn event that evolveswith the market - andis always cutting edge:We don’t stop developingwhen our marketing starts.Every session will evolve andchange to deal with currentissues - right up to September 18Challenging, robust,tough - and relevant- discussion:This isn’t an excuse forback slapping. It’s two daysof challenging discussion withyour peers to find solutionsto your problemsActive collaborationfor practical results:Co-located withIncite:Communications, you’llhave opportunities to directlywork with peers from otherdepartments to build strategicsolutions to core issuesWHAT YOU GETMarketing SummitDrive evolution to multi-channel,customer centric marketing#incitesummitSeptember 18–19New York CityEngage theaccessible customerWHO YOU learn fromArby’sRuss KleinChief Marketing OfficerRICOHSandra ZorattiVice-President, MarketingLENOVOJeff ShaferVice-President, GlobalCommunicationsCitigroupBen EylerVice-President, Marketingand CommunicationsPFIZERAnnaMaria DeSalvaVice-President, Global Commu-nications (Medical and RD)Wells FargoAlan EliasSenior Vice-President, Head ofWholesaleBankCommunicationsBarnes and NobleSasha NorkinVice-President, Digitaland Channel MarketingHERTZBob StuartChief Marketing OfficerBASFRobin RotenbergChief CommunicationsOfficerEricsson/CoinstarNora DenzelNon-Executive DirectorL’OrealMarc SpeichertChief Marketing OfficerWeight WatchersCheryl CallanSenior Vice-President,MarketingSony ElectronicsMike FasuloChief Marketing OfficerSearsJennifer DominiquiniChief Marketing Officer(Seasonal and Outdoor Living)Jockey InternationalDustin CohnChief Marketing OfficerChobaniNicki BriggsChief CommunicationsOfficerSharpRobert Scaglioneformer Chief MarketingOfficerHewlett PackardRob WaitVice-President, MarketingPFIZERSherry PudloskiVice-President, WorldwideCommunicationsYum BrandsAmy SherwoodVice-President, Public Relationsand Consumer AffairsCAESAR’S ENTERTAINMENTJan JonesSeniorVice-President,Communi-cations Government RelationsSprintDoug DuvallVice-President, CorporateCommunicationsDOW JONESPaula KeveChief CommunicationsOfficerAflacMichael ZunaChief Marketing OfficerDiageoMichelle KleinVice-President GlobalMarketing (Smirnoff)Restaurant.comChristopher KrohnChief Marketing OfficerSiemensJim WhaleySenior Vice-President, Mar-keting and CommunicationsComcastChris HelleExecutive Director, BrandMarketing and StrategyGet your pass before July 12 to save $400 Sign up at www.incitemc.com/marketingCOCA COLABrad TaylorVice-President,Customer MarketingMOLSON COORSDan LewisChief Public Affairs OfficerMetLifeClaire BurnsChief Customer OfficerCardinal HealthcareJill LaNouetteVice-President,Public AffairsMcDonald’sHeather OldaniHead of USCommunicationsHOME DEPOTFred NeilVice-President, MarketingWhole FoodsBill TolanyHead of IntegratedMarketing