The document provides guidance for the role of Vice President of Public Relations (VPPR) in a Toastmasters club. As VPPR, one is responsible for promoting the club to the local community and corporate organizations. This involves skills in media relations, advertising, promotions, and campaign development. The duties of VPPR include attending trainings, protecting the Toastmasters brand, promoting the club to local media, maintaining a club website and social media presence, producing a newsletter, and promoting membership programs. At club meetings, the VPPR announces upcoming events, gathers content for communications, and greets members and guests.

1. Vice president public relations Achieving Success as By: TM Harish Bilgi, ACB CL Asst Division Governor (Mkt) Div D

8. Advertising

9. Promotions

11. VP PR – Club standards Outside of the Club Meeting 1. Attend district-sponsored club-officer training. 2. Protect and publicize the TI brand. 3. Promote the club to local media. 4. Maintain a club Web site. 5. Join a Toastmasters-moderated social networking Web site. 6. Produce and distribute a club newsletter, preferably via e-mail. 7. Promote membership programs. 5. Attend club executive committee meetings. 6. Attend other Toastmasters events. 7. Arrange for a replacement if unable to attend a club meeting. 8. Prepare your successor for office. Outside of the Club Meeting Outside of the Club Meeting Outside of the Club Meeting 1. Attend district-sponsored club-officer training. 1. Attend district-sponsored club-officer training. 1. Attend district-sponsored club-officer training. 2. Protect and publicize the TI brand. 2. Protect and publicize the TI brand. 2. Protect and publicize the TI brand. 3. Promote the club to local media. 3. Promote the club to local media. 3. Promote the club to local media. 4. Maintain a club Web site. 4. Maintain a club Web site. 4. Maintain a club Web site. 5. Join a Toastmasters-moderated social networking 5. Join a Toastmasters-moderated social networking 5. Join a Toastmasters-moderated social networking Web site. Web site. Web site. 6. Produce and distribute a club newsletter, preferably 6. Produce and distribute a club newsletter, preferably 6. Produce and distribute a club newsletter, preferably via e-mail. via e-mail. via e-mail. 7. Promote membership programs. 7. Promote membership programs. 7. Promote membership programs. 5. Attend club executive committee meetings. 5. Attend club executive committee meetings. 5. Attend club executive committee meetings. 6. Attend other Toastmasters events. 6. Attend other Toastmasters events. 6. Attend other Toastmasters events. 7. Arrange for a replacement if unable to attend a 7. Arrange for a replacement if unable to attend a 7. Arrange for a replacement if unable to attend a club meeting. club meeting. club meeting. 8. Prepare your successor for office. 8. Prepare your successor for office. 8. Prepare your successor for office.

12. At the Club Meeting 1. Announce upcoming events and programs. 2. Gather information for the newsletter or Web site by asking for story contributions or covering club news yourself. 3. Greet members and guests. VP PR – Club standards

13. 1311A.4 - Achieving Success as Vice President Public Relations VPPR-V #11 Promote the Club to Local Media Target your audience Develop a media list Send promotional material to media members

14. 1311A.4 - Achieving Success as Vice President Public Relations VPPR-V #12 Publicity Materials Maintain a press kit Send news releases Send invitations to employees Give interviews

15. 1311A.4 - Achieving Success as Vice President Public Relations VPPR-V #13 Three Reasons for a Club Newsletter/Web Site Document and promote current events Inform with educational material Provide visitors with “take-home” value

16. 1311A.4 - Achieving Success as Vice President Public Relations VPPR-V #14 Important Newsletter and Web-Site Features Content Readability Visual impact

17. 1311A.4 - Achieving Success as Vice President Public Relations VPPR-V #15 FreeToastHost.org A free Web-hosting service for clubs! Use it to create and maintain a professional-looking Web site. No Web-site design experience necessary.

18. 1311A.4 - Achieving Success as Vice President Public Relations VPPR-V #16 Keep in Touch With Toastmasters Events Be aware of area and district events Attend whenever possible Promote the benefits of membership

19. Case Study 1 You have announced ‘International speech contest’ in your club. The d-day is fast approaching, and you have no participants. How will you ensure that the contest is not postponed & you also receive at least 12 contestants for the event. Time: (5 mins)

20. Case Study 2 You have sent a flier to your community’s/ corporate intranet about an event with dinner, but till date you have received no r.s.v.p. As a VP PR what will you do to increase the effectiveness of your flier. Time: (5 mins)

21. Our newsletter

22. Our invites

23. Our report card