Phoenix Fashion Week Sponsorkit 2013

1. SPONSOR BRIDGING DESIGNERS & BUYERS. October 1-5, 2013 phoenixfashionweek.com

3. 3 The 9th Annual Phoenix Fashion Week is the leading fashion industry event in Arizona. Our Mission is to bridge national and international designers with retailers, boutiques, fashionistas, and the fashion media, throughout the world. The 4 day fashion event will showcase Holiday 2013 and Spring 2014 collections with 28 designer runway shows, various trunk sales, statewide retail events, fashionable workshops and fabulous after parties. Phoenix Fashion Week is dedicated to developing the Arizona fashion industry through fashionable Humanity- bene¿ting Susan G. Komen for the Cure Phoenix with our FASHIONABLY PINK Celebrity Runway Show. Our state-wide educational fashion seminars and workshops led by top industry experts are now on a year-round schedule. October 1-5, 2013 - Talking Stick Resort - Arizona www.phoenixfashionweek.com Founded 2005: Incorporated 2008 15 established designers, 12 emerging, and 10+ accessory designers present prêt-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high fashion swimwear, and fashionable accessories. Phoenix Fashion Week has organically grown into THE RESOURCE for all things fashionable. Sponsors and partners gain sales and exposure all year through our media relationships, social media, at special events, and on marketing collateral. Over 200 designers have been invited to apply for only 28 fashion slots to showcase their brands this year. We have over 500 boutiques and retailers in our network. We anticipate over 6,000 attendees for Phoenix Fashion Week 2013 and expect over 3 million marketing impressions on-line, on TV, and in print. Emerging Designer of the Year: Emerging Designer (12) contest: One talented winner TIME Magazine Feature - 45 TV Spots over 2.2 Million Impressions Phoenix Fashion Week also bene¿ts Susan G. Komen for the Cure Phoenix, by kicking off the week with the FASHIONABLY PINK Celebrity Fashion Show. Each designer will design one out¿t inspired by the color pink for the runway. The apparel will be worn by celebrities and breast cancer survivors. Additionally, pink branded items will be auctioned off. Talking Stick Resort, smartwater, MasterCard, Bank of America, Zappos.com, Dolce Salon & Spa, Little Black Dress Wines, Mayo Clinic, New Times, The Agency Arizona, Foothills Magazine, PRI Graphics, Collins College, Balluun, New Amsterdam Vodka & Gin, Lagunitas Brewing, Art Institute of Phoenix, Scottsdale Polo Championships, Discover the Region, Camarena Tequila, The MINT, Classy Closets Studio 3D, Buddha Bros Fine Cigars, Scion Automobile, Univision PR – Melissa Rein: 602-384-4747 – melissa@thebrandconsortium.com Executive Director: Brian Hill - info@phoenixfashionweek.com Bridging Designers and Buyers. FACT SHEET OVERVIEW DATE AND LOCATION WEBSITE FOUNDED PRODUCTS 2013 POINTS OF INTEREST NOTABLE 2012 HIGHLIGHT CHARITABLE CONTRIBUTION 2012 SPONSORS MEDIA INFORMATION PARTICIPATION

4. TIME Thursday Friday Saturday 9:00 AM MEDIA DAY (Tuesday, Oct 1st) (Talking Stick Resort) 9:00AM - 3:00PM On Site Registration (T.S.R.) On Site Registration (T.S.R) On Site Registration (T.S.R.) 9:00AM - 4:00PM Boutique Appointments w/ Designers Boutique Appointments with Designers 9:00AM - 10:30AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar 10:30AM - 12:00AM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar 12:00PM - 1:30PM Fashion Education Seminar Fashion Education Seminar Fashion Education Seminar 5:00PM - 7:00PM 5:00PM - 10:00PM 5:00PM Tuesday 10/1 - Fashionably Pink Show6:00PM - 7:00PM DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC DOORS OPEN TO PUBLIC 5 Designer Runway Shows 5 Designer Runway Shows 5 Designer Runway Shows 9:45PM 4 Emerging Designer Shows 4 Emerging Designer Shows 4 Emerging Designer Shows 7:30PM - 9:30PM "STYLE VILLA" SHOPPING MARKET "STYLE VILLA" SHOPPING MARKET"STYLE VILLA" SHOPPING MARKET Boutique Appointments with Designers PHOENIX FASHION OCTOBER 1-5, 2013 - OFFICIAL SCHEDULE 2013 HOST 4

5. BRIDGING DESIGNERS & BUYERS. Information Packet October 1st - October 5th 2013 Phoenix Fashion Week has shattered attendance records from 1,300 in 2008, to an expected 6,000+ fashionistas in 2013. The 9th annual Phoenix Fashion Week, is taking place October 1st – October 5th 2013, bridging international fashion designers with on-line and boutique retailers from primarily the West Coast in a 4-Day market style runway event showcasing Holiday 2013 and Spring 2014 collections. Our ultimate mission to push Arizona Fashion Forward. Phoenix Fashion Week attendees include the following: Apparel, accessory, retail / wholesale buyers, ranging from boutique owners, mass retailers, fashionistas, professional stylists, fashion designers, models, photographers, fashion bloggers, on-line / e-commerce retailers, celebrities, politicians, to local and national media. More than 6,000 guests are expected throughout the 4 days with over 3,000,000 marketing impressions expected for 2013. Over 66% of our guests are college educated between the ages of 18 and 40. Fashion buying is a high priority in their lives, most shop multiple times per month both in stores and on-line. 70% of our guests are female. 79% of males attending are between the ages of 23-44. Reach New Buyers & Increase Sales Gain access to our established database that includes fashionistas, designers, retailers, media, social media outlets, and industry professionals attending Phoenix Fashion Week. Sell direct through our shopping portals: Style villa, ticket hub, “SWAG” bags, after parties, and more. Strengthen Existing Client Relationships & Increase Sales By partnering with Phoenix Fashion Week, your brand will have VIP Access. Invite your clients and employees to experience fashion shows, workshops, meet and greet designers, network with industry professionals and celebrities, all while supporting our community. These experiences for your brand are priceless. Enhance Your Brand’s Reputation Improve how your brand is perceived by your target audience and further shape buying attitudes by sponsoring an event that appeals directly to your market. Increasing sales and maximizing RXU EUDQG¶V H[SRVXUH ZLOO HQVXUH WKLV WR EH D SUR¿WDEOH RSSRUWXQLW IRU RXU FRPSDQ Humanity Susan G. Komen for the Cure- Phoenix is just one of the 3 charities that your brand will be aligned with as we raise both awareness and funds for breast cancer research again this year. Education Project your brand in the minds of fashion career minded high school college students that use Phoenix Fashion Week as their Educational Resource for all things fashionable in the Southwest. Year Round Your brand will be seen and shopped throughout 2013 monthly, through our website, Fashion Arizona network group, PHXFW Program, Twitter, Facebook, and our popular ‘One Nation Under Fashion’ blog. SPONSORSHIP 5www.phoenixfashionweek.com GUEST PROFILE GUEST DEMOGRAPHICS BENEFITS

6. 6 Placement: Presenting Title (1) and Hosting Title (1) - $50,000 (Naming Rights) This year round level is tailored and personalized to meet the needs and goals of 2 sponsors (Presented by Hosted by). This level includes: Pre-Event for 100 attendees, unique logo positioning on all Phoenix Fashion Week 2013 collateral (50,000+ items), strategic banner placement, interview in PHXFW Blog, with preferred logo placement and link on the phoenixfashionweek.com homepage, Phoenix Fashion Week program Ad, and Social Media Campaign, Includes naming rights to Outstanding Brand Award or VIP Lounge. Diamond – Model of The Year Contest (July thru October 2013) - $40,000 Platinum – Exclusive Auto Brand of Phoenix Fashion Week (Includes Media Day Rights) - $30,000 Gold - Fashionably Pink Celebrity Charity Fashion Show (Naming Rights) - $25,000 Silver ± 2I¿FLDO 6SLULWV:LQH%HHU 6SRQVRU LQFOXGHV $IWHU 3DUW RU 9,3 /RXQJH DUHD

7. Bronze - Log-In Lounge Red Carpet - (Blogger central designer interview area) - $15,000 2I¿FLDO 6DORQ6SD Includes Backstage, Model Room and Style Area Naming Rights (Oct. 2013) $20,000 Emerging Designer Contest (June – October Naming Rights) - $12,000 Sounds of PHXFW: Live Concert Series Booth Area (Secure intermission talent each day) - $10,000 Business of Fashion Seminar Series (Naming Rights to 9 Seminars) - $10,000 Inspire Fashion Contest (High School College Design Scholarship Naming Rights) - $7,500 Style Villa Naming Rights (Includes Vendor Booth for 3 nights) - $7,500 2I¿FLDO 1DLOV - Naming Rights (Oct. 1 – 5) - $2,000 10 Pack Tickets Sponsorship – (Your team, group or business name listed, save $250) - $500 Product Placement Custom Package: VIP Swag Bags Style Villa Vendor Booth (8x6 area on Thur, Fri, or Sat.) – Direct sales or sampling opportunity - $500 SWAG Bag Custom Bag Sponsor - $250 Provide 100 Bags (With co-branded logos on each bag) SWAG Bag Product in Bags ($25 est. value per gift) - $100; plus 100 product samples or gift cards In- Kind Trade Partners- No Cash Daily Breakfast- (Seminar Attendees PHXFW Staff) (enough to cover 100 people per day) Daily Dinner- (Green Room Models Room) (enought to cover 100 people per day) 2I¿FLDO $IWHU ± 3DUWLHV ± DQ EH EXQGOHG ZLWK D 6SLULWV RU $XWR %UDQG 3DFNDJH Thursday Night: $3,000 (250+ Attendees Expected) + your activation expense Friday Night: $4,000 (500+ Attendees Expected) + your activation expense SPONSORSHIP LEVELS- *All can be bundled and customized for your brand. BRIDGING DESIGNERS BUYERS. www.phoenixfashionweek.com

8. www.phoenixfashionweek.com 7 %HQH¿WV LQFOXGH (For all of 2013) ŀ ,QFOXGHV DELOLW WR WDLORU DQG SHUVRQDOL]H VSHFL¿F 7LWOH 6SRQVRUVKLS QHHGV IRU RXU EUDQG ŀ /RJR LQFOXVLRQ RQ all Phoenix Fashion Week marketing collateral (50,000 prints) $10,000 value ŀ /RJR UHFRJQLWLRQ RQ 3KRHQL[ )DVKLRQ :HHN 3ULQW $GYHUWLVHPHQWV $15,000 Value ŀ /RJR UHFRJQLWLRQ RQ VWHS UHSHDW VLJQDJH DW 3KRHQL[ )DVKLRQ :HHN $3,000 Value ŀ 3UHVV UHOHDVH DQQRXQFLQJ RXU EUDQG VSRQVRUVKLS SULRU WR 0HGLD 'D

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37. %HQH¿WV LQFOXGH 1DPLQJ 5LJKWV WR Fashionably Pink Celebrity Fashion Show ŀ RXU EUDQG DOLJQHG ZLWK RQH RI WKH premiere platforms at Phoenix Fashion Week. ŀ Fashionably Pink: RXU EUDQG ZLOO EH WKH RI¿FLDO VSRQVRU WKDW NLFNV RII 3KRHQL[ )DVKLRQ :HHN DQG “Breast Cancer Awareness Month.” We envision successful brands that range from a focus on the color pink, to brands supportive of the important work that is done daily by the amazing team at Susan G. Komen for the Cure- Phoenix. ŀ /RJR LQFOXVLRQ RQ VHOHFW 3KRHQL[ )DVKLRQ :HHN PDUNHWLQJ FROODWHUDO

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65. RXQJ GHVLJQHUV JR WKURXJK “Fashion Boot Camp.” Includes various challenges with co-branding opportunities for your brand. Opportunity to provide product and service packages, as well as a monetary grant (optional); details to be discussed per brand. Example: Winning emerging designer should receive from your brand, essential tools and services to help them launch and succeed (consulting, sewing machine , printer, camera, website design, boutique and market exposure, etc.) $4,000 Value ŀ /RJR LQFOXVLRQ RQ VHOHFW 3KRHQL[ )DVKLRQ :HHN PDUNHWLQJ FROODWHUDO

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80. SHRSOH “10-PACK” TICKET SPONSORSHIP - $500 (SAVE $250) 14 www.phoenixfashionweek.com VIP “SWAG” BAG SPONSORSHIP - $100 + PRODUCT (100 UNITS) GIFT SPONSORSHIP* - EVEN TRADE BRIDGING DESIGNERS BUYERS.

81. ° Includes Naming Rights, Backstage, Model Rooms, and Styling Area. ° October 2013. Customizeable applications to product launches and more. Sounds of Phoenix Fashion Week Concert Series (Intermission) $10,000 ° Provide / book the talent for the (3) intermissions at Phoenix Fashion Week ° Naming rights, booth presence, live remote. Business of Fashion Seminar (3 per day: 9 total; 9AM-1PM) Sponsorship - $10,000 ° Naming rights, table presence, product sampling. Leading industry professionals will share their expertise at daily seminars workshops. (Expect 300+ attendees.) Inspire Fashion Design Scholarship Contest ” - $7,500 ° High School College based fashion design competition. ° Naming rights, table presence, product sampling. Also can sell product on- site to general public. (Includes $1,000 Scholarship to Winning Designer) Style Villa Marketplace (Thur. – Sat. 5PM-10PM) Sponsorship - $7,500 ° Naming rights, table presence, product sampling. Nightly trunk sale 5pm-10pm event where public can purchase direct from all designers and boutiques. Media Day Naming Rights -Level 3 (Bundled With Platinum Sponsor) -$1,000 Value ° Tues. Oct. 1st , when the showcasing designers will be presented to the media in an open area. A complete digital press kit of PHXFW will be given to all media and press passes. ° Opportunity to secure your brand presence on all media day collateral, banner and table presence at the event. Your brand logo hyperlinked on PHXFW website. VIP Lounge (3 nights) Naming Rights -Level 1 Sponsorship- $3,000 ° VIP area for celebrity styling, food sampling, product sampling. ° Supply complimentary product to Green Room. Also can market product on-site to the attendees of this room. VIP’s will be styled in this area and will serve as a “get away” for all. Anticipate most attendees from PHXFW attending your after party. This can be bundled with a spirits, wine, water, or energy drink sponsor. Party can be customized. Thursday Night: $3,000 + activation expense Friday Night: $4,000 + activation expense Saturday Night: $5,000 + actication expense ° Exclusive naming rights to the PHXFW Red Carpet, Thursday Oct. 3rd or 5th ° Also we can customize a package of tickets, links, access, etc. to add value package. ° Opportunity to host and interview all attendees on the Red Carpet. (Logo Backdrop) ° 8 x 6 Sales Area, with table, one chair, 5-10pm Thurs./Fri./Sat. $600 or all (3) nights for $1,600 ° Ticket Sponsorship (10 Pack) discounted tickets, VIP access, assigned seats $500 (Save $100) Your company will be listed on PHXFW website, VIP tickets are $75 individually ($750 value). PRODUCT PLACEMENT SPONSORSHIPS: 15www.phoenixfashionweek.com After Party/Special Event - $3,000 - $5,000 BRIDGING DESIGNERS BUYERS. Level 2 - Red Carpet - Media Partner - $3,000 Level 3 - Style Villa Sales Booth ($600) or 10 Pack of Tickets ($500)

82. Company Name: _______ ___ Contact: Email: Website: Tel: [ ] Fax: [ ] Address: City/State: Zip Code: GENERAL CONTACT INFORMATION BRIDGING DESIGNERS BUYERS. Fashion ł Education ł Humanity APPLICATION FORM October 1st - October 5th 2013 SPONSOR PACKAGE MATERIALS NEEDED TO COMPLETE APPLICATION (CHECK ALL THAT APPLY) Type: Vectored Logo Payment Swag Jpeg Logo EventDetails______________________________________________________________________ ________________________________________________________________________________ 0XVW VXEPLW WKH IROORZLQJ LWHPV IRU RX ¿OH RPSDQ%UDQG SUR¿OH ZRUGV PD[

83. Vectored Logo Jpeg Logo Website Address Swag Items Description_______________________________________________________ Payment (Deposit)__________________ Payment (Balance)__________________ Public relations or marketing contact info:________________________________________ Sponsorship Level (Details)____________________________________________________ __________________________________________________________________________ Must submit 50% deposit with this application. (Your company check will be returned if the application is not approved by the committee. Full payment must be received by (see your rep for details) www.phoenixfashionweek.com REQUIREMENTS 16

84. Fashion ł Education ł Humanity (Add value to your brand! Please check the branding opportunities that you would like to add.) Co-Title Sponsorship (2) - $50,000 _________________________________________ approved by Diamond Sponsorship - $40,000 ___________________________________________ approved by Platinum Sponsorship - $30,000 ____________________________________________ approved by Gold Sponsorship - $25,000 _______________________________________________ approved by Silver Sponsorship - $20,000 ______________________________________________ approved by Bronze Sponsorship - $15,000 _____________________________________________ approved by Emerging Designer Contest Sponsorship - $12,000 _____________________________ approved by Business of Fashion Seminar Sponsorship - $10,000 ____________________________ approved by Inspire Fashion Scholarship Sponsorship - $7,500 ______________________________ approved by Ticket Sponsorship 10 pack (save $250) or Style Villa Booth - $500 or $600 ________ approved by Swag Bag Sponsorship 100 Units ($25 Value min.) - $100 _______________________ approved by ( )Custom Sponsorship - $____________________Event (s) ____________________ approved by Phoenix Fashion Week’s preferred method of payment for your sponsorship is company check. Check No. (Pre-approved Company Check):________________Bank Name:___________________________ Card No.____________________________________________Card Type:___________________________ Exp. Date:_________________ CV No. (3 Digit Code Located on Back of Card):________________ Amount:$____________________________________Billing Zip Code_____________________________ *Mail payments to: Phoenix Fashion Week 3316 E. Washington, #201, Phoenix, AZ 85034. terms, rules and regulations of Phoenix Fashion Week. I/We authorize Phoenix Fashion Week and/or its Signature:_________________________________Billing Address:__________________________________ Print Name Title:____________________________________ : __________________________________ Date:________________________________________________Billing Zip Code_______________________ Please note: Each sponsor wishing to participate in PHXFW must submit application and materials. Submitting this application does not guarantee selection and is subject to review and approval of the PHXFW Committee. Due to the large volume of applicants, it is suggested that sponsors submit their application as soon as possible. The PHXFW committee will continue accepting applications until May 31st, 2013. A decision will be made and communicated to the sponsor as soon as possible. Print, scan email application (or take screenshot of this page and email it) and submit materials to: info@phoenixfashionweek.com. If you require additional information regarding the event, please contact Brian Hill – brian@phoenixfashionweek.com 480.430.9489. * No refunds on ANY sponsor fees after May 31st – NO EXCEPTIONS. BRIDGING DESIGNERS BUYERS. SPONSORSHIP OPPORTUNITIES PAYMENT DETAILS 17www.phoenixfashionweek.com

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Phoenix Fashion Week Sponsorkit 2013

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