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Blogging For Business 101

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My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.

Blogging For Business 101

  1. 1. BLOGGING FORBUSINESS@MarkoSaric  HowToMakeMyBlog.com  
  2. 2. BLOGGING FORBUSINESS101@MarkoSaric  HowToMakeMyBlog.com  
  3. 3. CONTENTMARKETING@MarkoSaric  HowToMakeMyBlog.com  
  4. 4. IS THE FUTURE OFONLINEMARKETINGCONTENTMARKETING@MarkoSaric  HowToMakeMyBlog.com  
  5. 5. @MarkoSaric  HowToMakeMyBlog.com  COMPANIES ARE GETTINGOBSESSED WITH CREATINGCONTENT
  6. 6. @MarkoSaric  HowToMakeMyBlog.com  THE BEST WAY TOINTEGRATE CONTENT INTOYOUR WEBSITE IS WITH ABLOG
  7. 7. BLOGGING ON AREGULAR BASISSERVES A WIDERANGE OFPURPOSES…@MarkoSaric  HowToMakeMyBlog.com  
  8. 8. …OUTSIDE OFWHAT YOU CAN DOON YOUR WEBSITE,YOUR SOCIALMEDIA PROFILESAND YOURADVERTISING@MarkoSaric  HowToMakeMyBlog.com  
  9. 9. KEY BENEFITS OFBLOGGING@MarkoSaric  HowToMakeMyBlog.com  
  10. 10. KEY BENEFITS OFBLOGGING@MarkoSaric  HowToMakeMyBlog.com  I                          BLOGGING  
  11. 11. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  GET VISITORS
  12. 12. @MarkoSaric  HowToMakeMyBlog.com  GET VISITORSBLOGS ARE SOCIAL.MORE SHARABLE/LINKABLE.EXCELLENT SOURCEOF SEARCH TRAFFIC.
  13. 13. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITYCONTROLOWNERSHIP
  14. 14. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT.
  15. 15. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.
  16. 16. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.LENGTHIERCONTENT.
  17. 17. @MarkoSaric  HowToMakeMyBlog.com  FLEXIBILITY CONTROL OWNERSHIPYOU OWN IT ANDCONTROL IT. UNLIKEYOUR SOCIAL MEDIA.LENGTHIERCONTENT.LONGER SHELF-LIFE.
  18. 18. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  BUILD TRUST
  19. 19. @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.
  20. 20. @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.ADD VALUE.
  21. 21. @MarkoSaric  HowToMakeMyBlog.com  BUILD TRUSTIN-DEPTH CONTENT.ADD VALUE.BUILD AUTHORITY,CREDIBILITY ANDBRAND AWARENESS.
  22. 22. KEY BENEFITS OF BLOGGING:@MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THEBOTTOM LINE
  23. 23. @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINESPEND LESSMARKETING $$$.
  24. 24. @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINEEARN MORE MEDIA.
  25. 25. @MarkoSaric  HowToMakeMyBlog.com  ALL ABOUT THE BOTTOM LINEDRIVE TARGETEDTRAFFIC TOCONVERSION PAGES.
  26. 26. SETTING UP A BUSINESSBLOG@MarkoSaric  HowToMakeMyBlog.com  
  27. 27. @MarkoSaric  HowToMakeMyBlog.com  CORPORATE BLOGS AREBORING.
  28. 28. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  
  29. 29. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  SALES  PITCHES  
  30. 30. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  ‘’WE  ARE  THE  BEST’’  TALK  SALES  PITCHES  
  31. 31. @MarkoSaric  HowToMakeMyBlog.com  PRESS  RELEASES  ‘’WE  ARE  THE  BEST’’  TALK  CHECKBOX  TICKED  OFF  SALES  PITCHES  
  32. 32. BLOGGING IS NOT JUST ATICK OFF THE LIST.@MarkoSaric  HowToMakeMyBlog.com  
  33. 33. BLOGGING IS NOT JUST ATICK OFF THE LIST.BLOGGING IS HARD WORK.@MarkoSaric  HowToMakeMyBlog.com  
  34. 34. BLOGGING IS NOT JUST ATICK OFF THE LIST.BLOGGING IS HARD WORK.GREAT CONTENT IS KEY.@MarkoSaric  HowToMakeMyBlog.com  
  35. 35. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  
  36. 36. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEO
  37. 37. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEOSOCIAL MEDIA MARKETING
  38. 38. WITHOUT GREAT CONTENTTHERE IS NO:@MarkoSaric  HowToMakeMyBlog.com  SEOSOCIAL MEDIA MARKETINGCOMMUNITY
  39. 39. @MarkoSaric  HowToMakeMyBlog.com  HUMANISE YOUR COMPANY.
  40. 40. @MarkoSaric  HowToMakeMyBlog.com  HUMANISE YOUR COMPANY.YOU MIGHT EVEN NEED TOIGNORE YOUR CORPORATECOMMUNICATION STYLE.
  41. 41. @MarkoSaric  HowToMakeMyBlog.com  YOU MIGHT NEED TO GET OUTOF YOUR COMFORT ZONE.
  42. 42. @MarkoSaric  HowToMakeMyBlog.com  A FULLY FOCUSED CONTENTMARKETING STRATEGY ISNEEDED.
  43. 43. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE
  44. 44. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.
  45. 45. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.WHO WILL CONSUME MYCONTENT?
  46. 46. @MarkoSaric  HowToMakeMyBlog.com  IDENTIFY YOUR TARGETAUDIENCE:UNDERSTAND YOURAUDIENCE.WHO WILL CONSUME MYCONTENT?WHO DO I PRODUCE THECONTENT FOR?
  47. 47. @MarkoSaric  HowToMakeMyBlog.com  SET GOALS AND KPIs FORYOUR BLOG
  48. 48. @MarkoSaric  HowToMakeMyBlog.com  SOFT:
  49. 49. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKES
  50. 50. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETS
  51. 51. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARES
  52. 52. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTS
  53. 53. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTSPAGEVIEWS
  54. 54. @MarkoSaric  HowToMakeMyBlog.com  SOFT:LIKESRETWEETSSHARESCOMMENTSPAGEVIEWSENGAGEMENT
  55. 55. @MarkoSaric  HowToMakeMyBlog.com  HARD:
  56. 56. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADS
  57. 57. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERS
  58. 58. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERSCUSTOMERS
  59. 59. @MarkoSaric  HowToMakeMyBlog.com  HARD:LEADSSUBSCRIBERSCUSTOMERSPROFIT
  60. 60. @MarkoSaric  HowToMakeMyBlog.com  YOUR GOALS SHOULDINFLUENCE EVERYTHING YOUDO IN CONTENT MARKETING.
  61. 61. @MarkoSaric  HowToMakeMyBlog.com  CONTENT IS STRONGER WHENCREATED WITH A PURPOSEAND A GOAL IN MIND.
  62. 62. @MarkoSaric  HowToMakeMyBlog.com  TOOLS
  63. 63. @MarkoSaric  HowToMakeMyBlog.com  TOOLSWORDPRESS.ORG
  64. 64. @MarkoSaric  HowToMakeMyBlog.com  INSTALL IT ON YOUR OWNHOSTING ACCOUNT.
  65. 65. @MarkoSaric  HowToMakeMyBlog.com  WORDPRESS PLUGINS GIVEYOU THOUSANDS OFFEATURES ANDFUNCTIONALITIES TO USE.
  66. 66. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.
  67. 67. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.
  68. 68. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.LEAD COLLECTION.
  69. 69. @MarkoSaric  HowToMakeMyBlog.com  SOCIAL SHARE BUTTONS.RELATED POSTS THUMBNAILS.LEAD COLLECTION.SEARCH ENGINE OPTIMISATION.
  70. 70. @MarkoSaric  HowToMakeMyBlog.com  TOOLSGOOGLE ANALYTICS
  71. 71. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.
  72. 72. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.
  73. 73. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.REFERRAL DATA.
  74. 74. @MarkoSaric  HowToMakeMyBlog.com  GOOGLE ANALYTICS.FOR DATA.VISITOR DATA.REFERRAL DATA.CONTENT DATA.
  75. 75. @MarkoSaric  HowToMakeMyBlog.com  START PRODUCING GREATCONTENT.
  76. 76. @MarkoSaric  HowToMakeMyBlog.com  USE: ATTRACTIVE HEADLINES.
  77. 77. @MarkoSaric  HowToMakeMyBlog.com  USE: MULTIMEDIA.
  78. 78. @MarkoSaric  HowToMakeMyBlog.com  USE: TIMELESSNESS.
  79. 79. @MarkoSaric  HowToMakeMyBlog.com  BUILD IT AND THEY WILLCOME.
  80. 80. @MarkoSaric  HowToMakeMyBlog.com  BUILD IT AND THEY WILL NOTCOME.
  81. 81. @MarkoSaric  HowToMakeMyBlog.com  IF YOU DON’T GO OUT THEREAND TELL PEOPLE ABOUT IT…
  82. 82. @MarkoSaric  HowToMakeMyBlog.com  …NOBODY WILL KNOW ABOUTYOUR CONTENT.
  83. 83. @MarkoSaric  HowToMakeMyBlog.com  DO FISH WHERE THE FISH ARE.
  84. 84. @MarkoSaric  HowToMakeMyBlog.com  DO REACH OUT TO THEINFLUENCERS.
  85. 85. @MarkoSaric  HowToMakeMyBlog.com  DO CONTRIBUTE REGULARLYTO HIGH-TRAFFIC SITES.
  86. 86. @MarkoSaric  HowToMakeMyBlog.com  DO STEAL ATTENTION FROMEXISTING CONVERSATIONS.
  87. 87. @MarkoSaric  HowToMakeMyBlog.com  EVEN DO PAY-PER-CLICK IF ITIS NECESSARY.
  88. 88. @MarkoSaric  HowToMakeMyBlog.com  DEVELOP AN EDITORIAL CALENDAR
  89. 89. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.
  90. 90. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.
  91. 91. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.
  92. 92. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.
  93. 93. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.
  94. 94. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.REPEAT.
  95. 95. @MarkoSaric  HowToMakeMyBlog.com  PLAN YOURCONTENT AHEADOF TIME.SET A SCHEDULE.STICK TO IT.ANALYSE THE DATA.OPTIMISE.REPEAT AGAIN!
  96. 96. @MarkoSaric    HowToMakeMyBlog.com  

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