evaluation question 3

1. What kind of media institution
might distribute your media product
and why?

2. Choosing the industry…
The kind of media institution that I would want
to distribute and publish my magazine would
have to be one that already has a noticeable
position within this type of media industry in
order for my magazine which possess qualities
of a non-conventional magazine so that it is able
to be pitched properly to a wide enough
audience, to actually gain recognition on the
market.

3. Who?
To do this I have chosen Bauer Media, who are
Europe’s largest privately, owned publishing
Group. It is a worldwide media empire offering
over 300 magazines in 15 countries, as well as
online, TV and radio stations.

4. Why?
They have worked with organizations such as
4Music and Kerrang which shows that the
distribution from this media group is heavily
based on music, which has become successful,
meaning that they are able to work in this area
successfully, as well as distribute my magazine
with the experience in which they have, despite
my magazine having unconventional qualities.

5. Ultimately…
Their success shows that they have already
managed to establish themselves effectively. By
researching and employing a current effectual
institution, which clearly knows the key areas of
music, as a distributor it will be easier to fill the gap
in the market with my magazine and in turn
correspond with my target audience to provide
them with a magazine which tailors to their
interests, ensuring that the content and the way
that it is marketed appeals to all of that particular
social group.

6. Problems to overcome…
I am pricing my magazine at £3.99, which could
be considered as a high price for people ages
16/17, who I intend to aim my magazine at, as
they may not have a job, however feel that if
Bauer manage to distribute and publish my
magazine successfully, I could potentially still
gain a large amount of people to read, and
consider my magazine as more upmarket than
others.

7. In conclusion…
I believe that Bauer would be the group to
successfully distribute my magazine purely
because of their already published magazines,
which have proven successful, shown through
statistics above, their work with popular music,
and work with TV and radios. I will need
someone who is already recognized so that my
magazine makes it in the market successfully.