What Is Social Media - Blog Philadelphia
•Download as PPT, PDF•
1 like•1,443 views
Howard Greenstein's presentation from the Blog Philadelphia conference on July 13, 2007
![Objectives for this presentation ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Similar to What Is Social Media - Blog Philadelphia
Similar to What Is Social Media - Blog Philadelphia (20)
More from Howard Greenstein
More from Howard Greenstein (8)
Recently uploaded
Recently uploaded (20)
What Is Social Media - Blog Philadelphia
- 1. What are Social Media and Social Networks? By Howard Greenstein Social Media Consultant, the Harbrooke Group NY Chapter Leader, Social Media Club Consultant to the Bravo Group, Phila. And Harrisburg, PA (CC) 2006 By Howard Greenstein - Non-Commercial, Attribute, Share alike -Some Rights Reserved
- 7. What do these sites have in common?
- 8. They’re all about communication.
- 9. They allow people to express themselves
- 10. They ALLOW CONNECTION with the content, and with each other.
- 11. The content of these sites is VIRAL. It passes from person to person.
- 18. Teach each other
- 19. Tell Each Other Stories about what they care about
- 25. Knowledge Marketing Build relationship capital by educating your market Knowledge Marketing is your not-so secret weapon!
- 26. KM: Think and Contribute - purina:
- 27. KM: Purina in iTunes Podcast= Repeat Behavior
- 30. Genuine Engagement - Lenovo
- 31. Holistic marketing - Southwest
- 35. Notice the IPOD Has its own Profile Page on MySpace Some of my top friends
- 36. Facebook
Editor's Notes
- It is my intent tonight to convince you that Social Media, the next generation of Media and tools, is changing the way business is done. Let me start with a quick observation. There are X many people in the room tonight. I mean no disrespect to my hosts at Women in Communications, but I bet there was a cost to obtaining the audience. You have members, members pay a fee and they were emailed. If you used an email blast service, there was a cost. There were ads in the newspapers about this event. I’m not going to estimate the cost of obtaining an attendee tonight. Instead I’m going to tell you about the conference Social Media Club ran last week in San Francisco. We only did marketing online. We blogged about the event. We posted it on social calendars like “Upcoming.org.” We handed out some flyers at other events, and we emailed our friends and people who had been to Social Media Club meetings, and asked them to pass the word on. It cost us $50 in total to get the 135 people who signed up. That’s about 37 cents per participant. We got a nice space donated for free, by Microsoft in exchange for a sponsorship. Effectively, we put on a conference almost for free (food not included) by using Social Media and Social Network connections. Would you like to learn more about how business is done in the 21st century? Great.