Howard Davidson Arlington MA - Kleenex, Mizrahi, Encourage You To Sniffle in Style

1. Kleenex, Mizrahi, Encourage
You to Sniffle in Style
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Kleenex, Mizrahi, Encourage
You to Sniffle in Style
Kleenex brand has revealed a stylish
new ad campaign just in time for cold,
flu, allergy, and all-around sniffleseason by inking a deal with fashion
designer Isaac Mizrahi.
Slide By :- Howard Davidson Arlington MA

3. Mizrahi, well-known for top-shelf fashion design as well as his
unapologetic antics to the ’06 Golden Globe Red Carpet, was again in a
media firestorm recently for working on the Jewish holiday of Yom
Kippur. The oft-controversial Mizrahi was very publicly working and
tweeting on the Jewish Day of Atonement instead of fasting, attending
synagogue, and prayer.
Slide By :- Howard Davidson Arlington MA

4. Not taking the day off may not be unheard
of, but doing it so publicly as a graduate
from Brooklyn’s Meshiva of Flatbush, a
private orthodox Jewish school, landed
Mizrahi in hot water.
Despite the recent Semitic faux-pas,
Kleenex has signed him on for a new
marketing campaign and tissue box
collection.
Slide By :- Howard Davidson Arlington MA

5. Kleenex is ramping up the marketing in
celebration of the iconic brand’s 90th
anniversary. The new Style Studio on
Kleenex’s website allows customers to filter
through Kleenex’s, and Mizrahi’s, new
designs by designs, uses, and colors. The
microsite provides the eye candy for casual
surfers and provides an artsy-gallery feel to
the usually bland and uninspiring realm of
tissues.
Slide By :- Howard Davidson Arlington MA

6. Mizrahi has even integrated his own spring
and home collection designs into the new
Kleenex box designs. A Kleenex tissue won’t
make you look pretty but it can give a
pretty look to your designer lifestyle, a
point emphasized by their Style Studio
slogan “Find it, Flaunt it, Live it.”
Kleenex will reveal the new tissue box
collection at a March 17th event before they
become available at retail a month later on
April 17th; just in time for flu season.
Slide By :- Howard Davidson Arlington MA

7. Mizrahi has even integrated his own spring
and home collection designs into the new
Kleenex box designs. A Kleenex tissue won’t
make you look pretty but it can give a
pretty look to your designer lifestyle, a
point emphasized by their Style Studio
slogan “Find it, Flaunt it, Live it.”
Kleenex will reveal the new tissue box
collection at a March 17th event before they
become available at retail a month later on
April 17th; just in time for flu season.
Slide By :- Howard Davidson Arlington MA