Howard Davidson Arlington, MA writes about how #fryfutbol scores globally for McDonalds. A clever social media marketing campaign. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. #FryFutbol Scores Globally for
McDonalds
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. The heavily promoted
#FryFutbol trend has scored big time
globally McDonalds.
Slide By :- Howard Davidson Arlington MA

3. McDonald’s has kicked-off FIFA
World Cup with a first-ever global
French-fry packaging redesign and
new, augmented reality trick-shot
app.
Slide By :- Howard Davidson Arlington MA

4. While most Americans consider soccer to be
barely a sport, the rest of the world eats it up
like a cheap cheeseburger. And in anticipation
of this years’ event, McDonalds’s had 24 artists
from around the world sell their soul, or as
McDonald’s put it: “create exceptional
interpretations of the glory of the beautiful
game” on boxes of fries. The designs look like a
surreal, LSD induced soccer fever dream, with
a colorful, swirly parrot adorning one of the
boxes.
Slide By :- Howard Davidson Arlington MA

5. The campaign is telling users to download
McDonald’s Gol! app, which combines
French fries with the iOS and Android
camera to create an augmented reality
soccer game.
Slide By :- Howard Davidson Arlington MA

6. But the new boxes aren’t limited to an
assault on your eyes. If you snap a
photo using something called the GOL!
app, a kind of mini soccer game can be
played on your phone. Keep in mind
that the app is free, but the fries are
gonna cost you, and not just
monetarily.
Slide By :- Howard Davidson Arlington MA

7. As a companion to this branding
extravaganza, a two-minute video was
produced showing all kinds of soccer
trick shot magic being performed
ostensibly in Brazil. A little boy hits and
rings the town’s bell with the ball, while
an old man surprises a gaggle of
onlookers with his ball balancing skills.
Slide By :- Howard Davidson Arlington MA

8. McDonald’s is obviously old hat with
sponsoring World Cup events. They
were a lead sponsor in 2010, so this
blitz of promotion comes as no
surprise.
Slide By :- Howard Davidson Arlington MA

9. We don’t even know for sure anymore
where the 2022 World Cup will be, but
I’m willing to guess that wherever it
lands Ronald will have already set up
shop.
Slide By :- Howard Davidson Arlington MA

10. We don’t even know for sure anymore
where the 2022 World Cup will be, but
I’m willing to guess that wherever it
lands Ronald will have already set up
shop.
Slide By :- Howard Davidson Arlington MA