Howard Davidson from Arlington MA writes about how Coca-cola got caught (not) juicing ‘pomegranate juice’. Howard Davidson is a blogger and marketing professional in Arlington MA. www.howarddavidsonarlingtonma.com

1. Howard Davidson Arlington, MA
Marketing Guy – Arlington, MA
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Coca-Cola Just Got Caught (Not)
Juicing
Coca-Cola got caught (not) juicing
‘pomegranate juice’.
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

3. Apparently some of Coke’s self-labeled
‘pomegranate juices’ only have 0.2% of the
juice and the Supreme Court seems to have
gotten wise. When the nation’s highest
court isn’t making watershed rulings on
things like campaign finance laws or gay
marriage, I guess it’s busy mediating
semantic squabbles between beverage
companies.
Slide By :- Howard Davidson Arlington MA

4. Pom is taking Coke to court over allegedly
misleading labeling that slaps ‘pomegranate
juice’ onto a product that has a laughable
amount of that juice actually in it. And things
are looking pretty good thus far for Pom.
During the ever exciting oral arguments, the
Justices looked to air on the side of common
sense by calling out Coke’s argument that their
customers weren’t “unintelligent” enough to
see for themselves what the actual juice
content of their drinks are. If indeed the
justices do side with Pom, this would possibly
open the floodgates for similar lawsuits and
more honest labeling.
Slide By :- Howard Davidson Arlington MA

5. But do I, or anyone else, really want to
know what’s in supposedly healthy
products? I only want the warm and fuzzy
feeling inside that I’m doing something
good for my body. And if it turns out that
99% of my ‘pomegranate juice’ is actually
apple juice, I’d like to live my pseudo trendy
healthy life in blissful ignorance, thanks.
Isn’t the nutrition label’s font smaller for a
reason?
Slide By :- Howard Davidson Arlington MA

6. But do I, or anyone else, really want to
know what’s in supposedly healthy
products? I only want the warm and fuzzy
feeling inside that I’m doing something
good for my body. And if it turns out that
99% of my ‘pomegranate juice’ is actually
apple juice, I’d like to live my pseudo trendy
healthy life in blissful ignorance, thanks.
Isn’t the nutrition label’s font smaller for a
reason?
Slide By :- Howard Davidson Arlington MA