Howard Davidson Arlington MA Arby’s reminds us they sell meat Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Arby’s Reminds Us They Sell
Meat
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Arby’s has a new campaign that
reminds us they sell meat.
Slide By :- Howard Davidson Arlington MA

3. Arby’s new campaign wants to make it clear
that their food has meat in it. Emphatically
challenging carnivorous consumers, the new
slogan is: “We have the meats”. I guess
nobody really bought the idea that Arby’s
was somehow nutritious in any way, because
the old tagline: “Slicing up freshness” got
tossed like a rotten ham. This new strategy is
supposedly an effort to capture the youth
fast food connoisseurs, as Arby’s average
clientele can probably remember
Eisenhower’s presidency very vividly. But if
the whole Arby’s as a health food angle
didn’t entice the young health conscious
hipster demographic, who’s to say this will?
Slide By :- Howard Davidson Arlington MA

4. The TV spots that are spearheading this
campaign contain no real surprises. Giant
slabs of meat are displayed while a manly
Ving Rhames voiceover brags about human’s
ascendancy in the food chain and how Arby’s
is our rightful prize. I just always thought
eating Arby’s kind of made me go in the other
direction evolution-wise. To be fair though,
they are backing their bark up with a little
bite. Mega Meat Stacks are coming with
turkey, ham, roast beef and bacon. No word
of freshness.
Slide By :- Howard Davidson Arlington MA

5. I think Arby’s should be worried, though,
because its sterling reputation was
threatened by being ranked in the bottom
five sandwich and subs category by
Consumer Reports. If it looks like a bad
sandwich, if it tastes like a bad sandwich. . .
You get the idea. With sagging sales and low
quality grub, is a new meat amalgamation
really going to be a saving grace? Especially
when KFC replaces bread with fried chicken
on their Double Down. Now those are the
meats.
Slide By :- Howard Davidson Arlington MA

6. I think Arby’s should be worried, though,
because its sterling reputation was
threatened by being ranked in the bottom
five sandwich and subs category by
Consumer Reports. If it looks like a bad
sandwich, if it tastes like a bad sandwich. . .
You get the idea. With sagging sales and low
quality grub, is a new meat amalgamation
really going to be a saving grace? Especially
when KFC replaces bread with fried chicken
on their Double Down. Now those are the
meats.
Slide By :- Howard Davidson Arlington MA