O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Track record Management - Why It Is So Crucial
When you are trying to maintain a positive business image, you're going to encounter a ton of
obstacles. You might know quite a bit about business reputation management, but you can never be
too prepared. So continue reading in order to find out some great techniques you can use to help
make sure your business continues to thrive.
Keep a good reputation and satisfy unhappy customers. Turning a bad experience into a positive one
is going to show customers that you care about them. This will help you to improve your image. You
will show customers and prospective customers that you are willing to address any issue, which
makes them more likely to do future business with you.
Optimize your webpages with your crucial search phrase for a better online reputation. More often
than not, this is your company's name. Big search engines, such as Google, favor authoritativeness.
That will ensure that you're ranked highly on search pages.
Pay attention to the reputation your business has offline. Your offline reputation will make its way
into the online world. If negative content on your company becomes a trend, you need to know why.
Treat all your clients and customers well and urge the happy ones to leave positive reviews on sites
Have a portfolio of websites you can optimize with search engines. It will seem natural to try and
make your business website the number one search listing for your business name, when used as a
search query. However, do not stop there. Try to have ten of your business web pages become the
top ten search results for your brand name. Block everyone else out.
Try looking into reputation management services. These services do cost a bit of money, but they
can help you start a reputation, repair a reputation, or maintain a reputation. These are
professionals. They can watch online activity for you, and they can help you both avoid and fight a
To improve your online business reputation, make sure you publish a lot of content. Although it is
almost impossible to remove negative content completely from the internet, it's possible to have
negative content pushed to search engine result pages that are used less. Therefore, if your
company's negative comments get pushed back to the fifth or sixth page of results, then they won't
be read as often.
Treat the employees well at your company. Some businesses don't do this, and it hurts their
business. Some people will not give you business because of it.
Counteract any negative online content on your company by contacting its creator. If there is ever
any negative content when you do a search of your company, try contacting the reviewer, blogger or
whoever posted it as soon as possible. Ask them if there's anything you can do change their negative
sentiment to a positive one. If they are unwilling to do so, write a comment(if possible) with your
side of the story.
When you are responding to a negative comment or review about your company, make sure that you
use a professional tone in a respectful way. Your goal is to win over people to your side. If you come
across sounding disrespectful to the original poster, you may risk making the matter worse for your
While it is tempting to create profiles
from-charitywater on every social
networking site available, don't do it if
you don't have the time and resources
to keep all those pages current. You'll
look incompetent, lazy and possibly
damage your reputation if a potential
customer discovers your poorly
managed, out-of-date content.
Learn about your customers when you can. They will enjoy the personal experience. If you provide a
service, be mindful of why your services are needed so that you can improve your future service.
This will do wonders to your company's reputation as an excellent service provider.
If your company has a negative review online, do not overreact. One of the worst things a company
can do is respond to a negative comment or complaint with anger. Also, do not try to retaliate
against whoever posted the complaint. These types of reaction are not going to solve the problem
and will only draw more attention to all the negativity.
Although it seems obvious, many people fail to consistently monitor their online brand online. It can
be very time-consuming, so get some help to actively monitor your company's blogs, social media
sites and search results. Invest in brand monitoring tools that make the process easier and less labor
The keys to good online reputation management are planning, careful monitoring of your social
media sites and expert use of search engine optimization. These key activities will help you predict
and avoid problems caused by disgruntled customers and trolls. Be sure to remove damaging
comments that add nothing to your social media interactions and use keywords well to keep your
best content at the top of search engine rankings.
Make the most of social media to build a solid online reputation. Be sure your company name plays
prominently on your social media pages. If you have a couple of dozen fans on your Facebook page,
get a custom URL that includes the name of your company. This is also possible with LinkedIn.
Having your company name in your URL will help get your social media page ranked higher in the
See what you can do to improve the quality of service your customers receive. You don't have to take
a bunch of time or anything, and have a peek here the positive response from a customer will help
you quite a bit! This provides your client with a reason to come back and patronize your business
again down the road.
Because your employees will have a lot of impact on your company's reputation, make sure to
investigate them thoroughly before you hire them. The money spent investigating each new hire will
pay for itself. Always make sure you know who's representing your company.
Be very careful about what you say in the workplace. A reputation is a very fragile thing. You can
break it in seconds what it took years to build. So understand your environment and where the line
is in terms of conversation. This will help you keep on the right side.
Without understanding how to manage your reputation, your business will never succeed. Lack of
reputation knowledge can cause major issues to a business. This is why you need to go over the
advice you read here again and again to keep you out of trouble with all of this.