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Generation Y • 59% update social status in class. • 29% fid love through Facebook, 33% dumped through Facebook! • Gen-Y watch TV on 2 or more devices (not including TV). • Gen-Y trust strangers (from network) over family or friends. • 3x likely to follow a brand over family member. http://goo.gl/OOX2mBusiness.bournemouth.ac.uk 4
Digital Revolution: Last 10 Years • 274 million American have Internet access, which is more than double that of 2000. • 81 billion minutes spent on social networks and blogs. • 64% of all mobile phone time is spent on apps. • 42% of tablet owners use them daily while watching TV. • For the first time, the numbers of laptops have surpassed desktops within TV homes. http://goo.gl/tz6pwBusiness.bournemouth.ac.uk 5
‘Connected’ Time • 57% check emails when watching TV. • 44% surf the Internet when watching TV. • 19% looked for more information based on advert just watched. • 16% looking for coupons/vouchers for adverts just watched. http://goo.gl/CVIWGBusiness.bournemouth.ac.uk 6
Using Social Media to Raise your ProfileBusiness.bournemouth.ac.uk 7
Blogging • Students use blogs to: • Find a voice, • Writing and communication, • Conversation and monologue, • Learn responsibility for ‘ownership’ of comment(s), • Reflective writing, • Journalism/Marketing/Brand Awareness, etc. http://goo.gl/0pMwvBusiness.bournemouth.ac.uk 8
Facebook • +800million people use Facebook (!): • Average of 106mins spent on Facebook, PER DAY, • Students using Facebook more than 100 minutes per day noticed drop in grades, • Facebook isn’t the problem, it’s how you use it! http://goo.gl/i1ZrOBusiness.bournemouth.ac.uk 9
Twitter • Average age of Twitter user is 39 (Generation X), • 60% of Twitter users are over the age of 35 (Generation X). • Generation Y use to chat about friends, drinking, television – ‘social’ • Generation X use to connect, network, news, research, int eract, hobbies, etc – ‘network’ http://goo.gl/leYB2Business.bournemouth.ac.uk 10
LinkedIn • +160million people use LinkedIn, of which: • 77% use to research people and/or companies, • 69% use to reconnect with past colleagues, and • 50% use to build network relationships which may influence future business or employment prospects. http://goo.gl/kPD0VBusiness.bournemouth.ac.uk 11